How Wisepops Can Boost Your Telecom Sales and Visitor Engagement: Maximize Onsite Conversions

Telecom operators draw significant traffic to their websites. 

How you engage them can become one of the biggest drivers of your company’s growth.

Whether you do paid ads, events, emails, referrals, partnerships, or other tactics, the onsite campaigns on your website will often be one of the final touchpoints that leads a potential client to sign up, buy a service package, or otherwise engage. 

And if you want to convert those visitors into paying customers, you must have a reliable, secure, and feature-rich platform to power your campaigns.

Wisepops could be that platform.

Used by telecom companies including US Mobile, Swisscom, and Skytelecom, Wisepops is designed to give marketing teams at telecommunication businesses all the channels, flexibility, and data they need to increase conversions and sales.

In this guide, you’ll see how Wisepops can help you take your website campaigns to the next level.

Get started:

• Why choose Wisepops?

• Campaign ideas and examples you can launch

Why consider Wisepops to engage and convert visitors on your website?

You may have not heard about Wisepops before, but you probably want to increase conversion rates and visitor engagement on your website.

That’s exactly what it does.

In the ecommerce and service industries, marketing teams that use our onsite engagement platform increase sales by 5%.

Thomas Minguy, Head of Growth Marketing at Foncia, one of the largest French real estate service companies, generated 6,748 new leads and increased app downloads by 10%:

Dan Mitchell, Ecommerce Manager at OddBalls, one of the most popular lifestyle brands in the UK, improved revenues by $50,000:

But it’s not just about ecommerce and service businesses.

Wisepops is used by US Mobile, Swisscom, Skytelecom, and other telecommunication companies of all sizes. 

You’ll discover some of their campaigns in the next section.

But before we talk about specific use cases and campaign examples, let me address a few more reasons why Wisepops is a great choice for telecom companies:

• Easy adoption. Wisepops seamlessly integrates with all content management systems, popular marketing apps, and must-have performance tools like Google Analytics

• Robust data security policy. Our Data Security policy outlines strict measures to protect customer data, so you can focus on engagement and conversions without risk

• Fast campaign setup with instant results. You can add Wisepops to your website and start creating campaigns in minutes, even if your team has never used the platform before

• Cost saving by replacing multiple tools. Wisepops replaces several marketing tools, reducing complexity and expenses. With popups, onsite notifications, push notifications embedded forms, bars, CRO experiments, and revenue tracking in one platform, you can cut costs

• Proven impact on your conversions and revenue. With Wisepops, you’ll know exactly how much your projects contribute to your company’s growth thanks to goal and revenue tracking

• Dedicated tech and campaign support within 12 business hours. Our plans scale to meet the needs of telecom companies of all sizes—from growing providers to industry leaders. We also offer priority service, dedicated success managers, personalized onboarding, campaign migrations, and quarterly performance reviews to ensure long-term success.

If you want to start exploring some of the features I mentioned, let me suggest these four below. See for yourself how Wisepops can boost your visitor engagement and conversions while also giving you valuable insights.

Also, we get that adopting or switching to a new software in a telecom environment isn’t so simple. There are approvals, integrations, and a learning curve to consider. 

But Wisepops is built to fit into existing workflows easily. It works with your current tech stack and requires minimal setup and learning; (plus, with our Onsite Marketing Academy, you can even get certified in Wisepops). 

In our enterprise plan, we also offer to create all your campaigns for you as well as migrate your existing ones to ensure there’s no interruption.

Getting started is just as simple—get a free account today and use all the premium features to begin improving your conversions:

Start instantly—no credit card needed

Telecom marketing ideas and campaigns you can launch with Wisepops

• Help choose the right network service

• Raise awareness of the free trial to drive more signups for your services

• Engage visitors by sharing news, updates, and offers through onsite notifications

• Upgrade customers to package deals

• Promote special family plans

• Share awareness of time-limited offers

• Promote your trade-in program to increase sales

• Strategically add promos and forms to web pages

• Easily promote your new services with videos

• Drive service signups with a limited-time discount

Help choose the right network service

US Mobile is an American mobile virtual network operator that provides talk, text, and data services through the T-Mobile, Verizon Wireless, and AT&T networks (branded as "Light Speed", "Warp", and "Dark Star," respectively).

US Mobile is a Super Carrier, meaning that its one million users can switch between different networks to get the best coverage if they choose. To encourage potential customers to make the best choice, US Mobile offers a free 30-day trial of all three options.

For this campaign, they used Wisepops.

The promotion was strategically displayed only on the Networks page, ensuring it reached the most relevant audience:

Here’s a closer look—

The campaign addresses the main issue of the potential client (choosing the right network), which could be tricky. Testing them is surely the best possible way to know for sure.

That’s why US Mobile gives a free trial of all three network options. This not only allows the potential customer to experience the full range of coverage and services but also showcases the company's commitment to customer satisfaction.

How to create a similar campaign

Channel: popups

In the template library, choose a template like this one:

Next—

Remove the image and customize the text. 

Just click any “block” (an element of the campaign) to edit and view formatting options. 

Use the colors of your website to make the campaign appear natural. Also, if your font isn’t listed in the selection menu, no problem—add your custom one.

Then, US Mobile’s campaign sits in the lower left corner, so let’s use the same format.

Go to Design > Position and adjust the campaign:

To customize the corners and the size of the campaign, click on the body of the popup. Then, use the menu at the top of the campaign preview:

Finish the design by adding the link to the account signup page to the button and tweaking the design:

Our next and final step—

Adding the campaign to the specific page. To make this offer contextual, we need to make sure it appears on a relevant page, such as Networks.

In Display rules, go to Pages and choose Select URLs.

Then, click Specify where to display and add the link:

But that’s not all—you can also find out how impactful this campaign is.

Set up automatic goal tracking to see how many visitors the campaign drove to the page with the offer or how much revenue it helped generate.

Learn more about goal and revenue tracking.

Raise awareness of the free trial to drive more signups for your services

In this telecom marketing example, US Mobile also used Wisepops to reinforce the offer at the right moment on the most traffic-heavy page: the homepage. A well-timed message, appearing a few seconds after we land, reminds us about the offer and encourages us to take action.

A small message offering a 30-day free trial ensures the offer is noticed, even if it’s on the page. Some visitors may miss it, but the popup grabs their attention without disrupting their experience because its appearance is delayed.

How to create a similar campaign

Channels: popups

Choose the template in the library (the one we used for the previous campaign works well) and start customizing.

After finalizing your design, let’s ensure that the campaign doesn’t immediately appear on the page before visitors have had a chance to take a look around.

The best time to show popup campaigns for conversions is between five and 15 seconds, so let’s use 10 seconds. 

To set this up, go to Display rules > Trigger and add 10 seconds in the After delay section. This quick guide will help if you have any questions.

Engage more visitors by sharing news, updates, and special offers through onsite notifications

Another great channel to engage more visitors and have them explore more of your website is onsite notifications. Inspired by social media, they are a place where visitors can see news, updates, marketing offers, and more.

Let’s see how telecommunication companies use them.

If you visit the website of Skytelecom, one of the largest wireless internet providers in Greece, you’ll see unread messages waiting to be opened, just like on social media:

Click that bell and you’ll open the feed—that’s onsite notifications!

When I visited, there were two messages: one about Safer Internet Day 2025 and the other one was a marketing offer with two free months of Netflix:

Just like that, Skytelecom shares content and marketing offers while keeping their homepage clean and focused on other announcements. 

Let’s see this in action (this one promoted a special Netflix offer and redirected us to the company's TikTok):

Onsite notifications have built-in targeting, allowing you to craft contextual campaigns that appear in a visitor's feed based on specific criteria. For instance, if you're promoting a new plan, you can display a tailored message exclusively to users who visit the corresponding plan page. 

How to create a similar campaign

Channels: onsite notifications

We’re going to create a notification that promotes a smartphone upgrade offer.

Use this tutorial if you prefer video:

Start by going to the Notifications section in your Wisepops dashboard and click Create campaign.

Next, choose a template called Announce:

Now, we customize the preview of the notification—add an image and text. The changes you make will be shown in the preview on the right side of the editor. 

Once everything looks good, hit Continue:

Next, we add more details about the offer to the main notification, which opens if a visitor clicks the preview. 

Write a short description, add the main image, and a link to the page with more details:

Next, decide who will see your campaign. 

While it’s often effective to display notifications to all visitors, tailoring them to specific audiences can be even more impactful. 

Consider personalizing your notifications for groups like new or returning visitors, paid or organic traffic, users who viewed a particular page, or those from specific locations.

In the last step, you can set up a goal for the campaign, such as revenue or visits to the page with the offer. Doing this will help you evaluate the real impact of the campaign.

Upgrade customers to package deals

Swisscom, one of the biggest telecommunications providers in Switzerland, uses Wisepops to promote special offers to new visitors. In this example, they’re letting potential customers know they can get more value for their money if they purchase a small business package instead of a single service.

This upsell campaign is displayed only on the Internet page to make sure it is relevant. Here’s a closer look at the copy:

Clicking the campaign opens a service package configurator where visitors can check the availability of the service and choose the types of services:

How to create a similar campaign

In the popup template library, choose a campaign called “Demo announcement.”

Start by adding your text to the template.

Then, remove the default image and use the Background image in Design > Style to add your visual. Depending on the size of your image, you might need to adjust the size of the campaign, too:

Next, I will change the button’s design to resemble Swisscom’s campaign. It will be transparent in this design, but you can also add your company’s branded colors. 

Click the button to reveal the customization menu on the top. Then, add the link to the page where you want to drive traffic in the form on the left:

With our design done, we need to make sure that the campaign is shown only on relevant pages. In this case, that could be pages with internet packages or small business services.

Add these pages in Display rules.

Have questions or need examples of targeting? Here’s how to include and/or exclude pages from targeting.

Lastly, let’s put the campaign in the lower left corner as in the original one (but feel free to change this setting).

Go to Design > Position and choose the setting:

Promote special family plans

Another offer that Swisscom is running is a special “We are family” discount. If one family member gets a plan, they can enjoy 50% off every other subscription from the same household. There’s a special landing page describing the offer (above).

Raising awareness about the discount is a good-looking message at the left bottom corner of Swisscom's website, which is a subtle but effective way to promote this deal. It’s non-intrusive and gives just enough details about the offer:

Here's a closer look at the design:

How to create a similar campaign

Just like with the precious campaign from Swisscom, start by adding the background image in Design > Style as well as the text describing the deal.

Next, choose the position on the screen if you’d like to place the popup in a corner:

Lastly, we choose where exactly the campaign should be displayed to make it relevant and contextual. Add or exclude pages in Display rules > Pages:

Share awareness of time-limited offers

In addition to onsite notifications, Skytelecom also uses Wisepops popups to share time-sensitive offers. The added countdown timer creates a sense of urgency and encourages visitors to take immediate action.

This campaign in particular offers free routers and other equipment to new customers. That’s an excellent deal, and the popup helps to capture the attention of potential customers who may have otherwise missed out on this limited-time offer.

How to create a similar campaign

Start by choosing a template with a countdown timer. I’ll be using one called “Conference RSVP Email Signup with Countdown.”

First, add a new image and text. For this example, I’m going to promote a free router for all new customers:

Second, decide on the timeline for the offer. 

Click the countdown section on the campaign. Adjust the time in the menu that automatically appears on the left. 

I’m going to set it to 24 hours. 

In the countdown menu, navigate to the Setup tab. Select Relative as the countdown type, then input  24 hours:

Next, since the template contains only the email signup form, let’s add one for phone numbers as in Skytelecom’s campaign. Feel free to skip this step if emails are enough for you.

To add that section, click the signup field to open the customization menu. There, click Add field and choose Phone:

This template comes with a tab—a small preview of the campaign that stays in a lower corner of the screen to keep the form available at all times. This handy feature ensures that visitors can still access the discount after they close the popup.

Click the tab to open customization options. 

You’ll have a formatting menu on the top of the preview and the display settings on the left. If you wish to remove the tab, click Never  in the Start Displaying section.

Finish by choosing where to show the campaign (on a specific page, only to new visitors, etc.) in the Display rules main menu section.

And, of course, consider turning on the goal and revenue tracking if you’d like to get more data on how this campaign performed.

Promote your trade-in program to increase sales

This offer from Vodafone allows customers to trade in their old devices for credit toward a new purchase, making it an attractive option for those looking to upgrade their smartphone. In return, the company offers a brand new Samsung Galaxy S25 (released on February, 14th, 2025; I’m writing this post only five days later).

The campaign is simple, good-looking, and gives us all the main information about the deal. It’s safe to assume that Vodafone raised a lot of interest and clicks to the smartphone’s page.

Note: Vodafone rotates different trade-in program promotions. When I visited their website a couple of days after seeing the Samsung offer, they promoted a different product:

How to create a similar campaign

Choose a template from our template library. I’m going with one called New Collection Announcement 2-Column because it features a similar layout (the image on the left and the text on the right).

Customize the template by changing the text and replacing the default image. Next, adjust the appearance of the button by using the top customization menu:

Vodafone’s campaign is showing on the homepage only. If you want to do the same, head over to Display rules > Pages. 

There, choose Exact URL match to limit the campaign display and add the link to the homepage.

Also, if you’d like to show this campaign to visitors from a certain country (for example, it makes sense for Vodafone to display this offer to Australia-based visitors), go to Display rules > Audience.

In the location section, choose Specific regions and add a country, city, or region.

More about geotargeting.

Strategically add promos and forms to web pages

Xfinity’s website (like many other telecom companies) features colorful sections filled with promos, discounts, and news. While website editors make it easy to add these sections, you typically need a developer’s help and go through a lengthy publishing process.

But what if you could add similar promo sections anywhere on your website—without coding or technical experience? With embeds, you can. These are forms you can easily embed into web pages using basic CSS.

How to create a similar campaign

Channel: in-pages (embedded forms)

Note: to use this campaign, you need a basic understanding of CSS. This video will help you with the entire process:

In the template library, choose Embed as campaign format and click All templates to see all options. I’m going to use one called E-Book Email Signup Embed.

Begin by removing the default image and the signup form. The campaign will get much smaller, but that’s okay—go to Design > Style and add a background image.

Let’s accommodate the tall image by adding more space. Go to Blocks and drag Divider onto the template. You can also choose the size of the divider in the menu that opens.

Next, add your text and customize the button using the menu on the top of the preview.

Add the link to the page where visitors can sign up for the promo to the button. Click it, choose Load new page as the action and place the URL in the box that appears.

Once you’re happy with the design, hit Preview to see how the campaign looks.

Lastly, we add the campaign to your website.

Properly positioning your embed is key, and it all starts with using CSS selectors. Follow these steps to get started:

Note: CSS selectors are tools commonly used by developers. To learn more, check out this guide.

Open the webpage where you want your embed to be displayed. Right-click on the specific spot where you'd like to place the embed

From the menu that appears, choose 'Inspect’. The developer tools highlight webpage elements as you hover over them:

Position your cursor over the desired container where you’d like to place the embed. The embed will be added as the first child within this container.

To copy the selector, right-click on the element, select 'Copy,' and then choose 'Copy selector' from the menu:

Go back to the Wisepops campaign builder and paste the selector you copied. 

Use the dropdown menu to choose the exact position where you want your embed to appear within the container:

Easily promote your new services with videos

US Mobile used a video to promote the launch of Dark Star, its new network. On its homepage, the company features a creative video, mentioning some of the biggest benefits of upgrading.

As you can see, the video appeared when I clicked on the play button in that white section listing the advantages of using US Mobile. So, the video is non-intrusive and only plays when a visitor clicks on it. This is a great approach as it allows visitors to choose whether they want to watch the video or not.

How to create a similar campaign

The campaign we’re about to create is called on-click video popup.

Since we’ll be adding the hashtag in your website’s CMS, use this detailed guide if you have any questions.

Begin by choosing a video template in the popup gallery. I recommend one called Video with Tab.

Next, disable the tab by going to Tab and clicking Never in Start Displaying section. Since our campaign will be launched by a visitor’s click, we don’t need this teaser.

Next, click on the campaign to open the video settings.

Add the link to your video on YouTube. I’ll add the video from US Mobile’s campaign, as it’s also featured on their YouTube channel:

Next, we set up the trigger.

Head over to the campaign Display rules and pick the "on click" trigger option in the trigger settings. By default, just add "#wisepops" at the end of your chosen trigger link.  

You can switch out #wisepops for something like #promo-video, #new-video, or #launch-video based on your setup. This lets you create multiple click-triggered campaigns on a single page with ease.

And the last step—

To kick off the campaign, just add the hashtag to the right link or button. For example, if you want the campaign to launch when someone clicks a link, you can do it like this:

<a href="#new-video">Link text</a>

This adds the #new-video hashtag to your link, so the video campaign is displayed automatically when someone clicks that element.

Here are some examples:

Drive service signups with a limited-time discount

Telstra, a large Australian telecommunication company, used this campaign to promote one of its services. It reminded me of similar campaigns in ecommerce, where customers are also given a copyable code to apply at checkout.

What’s interesting about this project is how it used a two-part campaign. The first campaign (shown at the top) announced the deal and featured a discount code that visitors could easily copy with one click. This version was deactivated four days before the second one launched.

The second campaign didn’t have the copyable code and added a countdown timer to create urgency. The messaging also shifted focus a bit, emphasizing that the great offer was about to expire, encouraging quicker action.

How to create a similar campaign

We can recreate this campaign with pretty much any channel in Wisepops: bars, embedded forms, popups, or onsite notifications. 

For this tutorial, let’s use popups.

I’ll be using the Exclusive Coupon with Discount Code template.

To ensure the campaign takes up minimal screen space, I’ll remove the default image. Then, I will add new text and colors:

Then, let’s change the layout of the discount section. Click that element and scroll down to the Layout section in the left-hand menu.

There, choose the one-line option:

Now, it looks a bit too big compared to the rest of the elements, so let’s adjust its size. As always, click on it to view the customization menu. 

The Size customization should be especially useful here:

Our design is almost done.

The only element we’re missing is the button with a link to nbn plans.

That’s very easy to do—find Button in Blocks and drag it into the template, right below the code element:

Next, customize the design of the button to match the campaign.

All the options you need are available in the main menu on the left and the top customization menu:

Now—

Decide where you want to show this campaign.

The homepage could be a great option if you want to raise max awareness. Also, you can have it displayed on all pages to all visitors once or only to visitors from your paid ads.

In any way, find all the options and activate in with a few clicks in Display rules.

Since we need the next popup to appear a few days before the offer expires, we need for this one to stop showing at that time. That’s easy to do with Wisepops.

Go to Schedule in the main menu and add the start and end dates and times.

Learn more about scheduling.

Now, let’s move on to the next campaign.

Since the design will be similar, duplicate the campaign while you’re in the Popups tab:

Then, we need to replace the discount code section with the countdown. 

Add the discount code to the main text (“Use code 30NBN at checkout”), remove the code block and drag Countdown one onto the template in its place:

Next, customize the design and add the end date for your offer. 

The “fixed date” might be a good choice here because what you want is for the campaign to end at a certain date, regardless of when a visitor saw either campaign:

And the last step—

Time settings.

Make sure this one starts displaying shortly after the first one deactivates and ends when the offer expires. That’s it, activate and track your results!

Takeaways 

• Add onsite campaigns to relevant pages: Show offers on specific pages related to the visitor's interests, like service comparisons or network choices

• Time campaigns effectively: Display offers after visitors have had time to explore your site, increasing the chances of engagement

• Use notifications to engage visitors: Keep visitors informed and interested with subtle updates and offers through notifications

• Upsell with contextual offers: Promote higher-value plans or services based on what visitors are viewing or interacting with

• Target campaigns based on location: Show offers to visitors from specific regions or cities to ensure relevance

• Use click-triggered content: Engage visitors with videos or other content that plays only when they choose to interact, keeping the experience non-intrusive

• Simplify services discovery with embedded forms: Easily add forms to your site without technical expertise, making it quick for visitors to find and sign up for offers or promotions