Ecommerce Popups: 25+ Examples (Incl. Unique Templates)

Ecommerce popups can do much more than just collecting emails.

You can drive traffic to your products, upsell, cross-sell, have an Easter Egg hunt on your website, get more orders during sales, collect customer feedback, you name it.

In this post, you’ll see how successful ecommerce stores are using website popups to achieve their marketing and sales goals.

Go to content:

• What’s an ecommerce popup?

• List of ecommerce popups with examples

What are popups in ecommerce?

An ecommerce popup is a popup window, a slide-in, or a bar used by ecommerce stores for email list building, driving visitors to pages with deals, sharing sales promotions, sharing discounts, and collecting feedback.

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Examples of ecommerce popups

1. A first-order discount popup (Blume)

Goals: 

• Build a list of potential customers

• Convert first-time visitors into customers by giving them a discount

Features:

• Popup gives the incentives to motivate customers to sign up

• Visitors get the code in the popup when they subscribe

• Product image shows some of the items customers could buy

Performance:

This ecommerce popup by Blume converts 5% of visitors.

2. Flash sale popup (Charlotte Bio)

Goals: 

• Share the discount code

• Allow visitors to apply the code to the shopping cart in one click

• Accelerate sales during a six-hour-long flash sale

Features:

• The popup describes the conditions of the flash sale

• A discount code that can be used by clicking Apply the code

• Fully optimized for viewing on mobile

Performance:

This ecommerce popup generated an impressive 50.8% CTR, with over 700 visitors applying the code to the shopping cart:

Learn more:

How Charlotte Bio uses ecommerce popups

3. A coupon code popup (Overstockart)

Goals: 

• Build customer base

• Share a coupon for purchases over $200

Features:

• Popup describes how to get the coupon

• Contains only one signup field, making subscribing very easy

Performance:

This ecommerce popup helped Overstockart get around 1,000 new emails every month.

4. Easter Egg Hunt contest popup (Soi Paris)

Goals: 

• Motivate visitors to look for “eggs” (egg-shaped popups) with holiday discounts on the website

• Help get a boost in sales during the Easter weekend

Features:

• Popup describes the rules of the contest

• Does not require any input

Performance:

This campaign, along with a few ecommerce popups that complemented it, resulted in 233 customers redeeming the discount codes in 48 hours.

5. Gift card giveaway popup (Black Ember)

Goal: 

• Build an email list of quality leads

Features:

• Describes how to enter the giveaway

• Contains an image of a popular product that customers can buy with a gift card

6. Product discount popup (Flaus)

Goals: 

• Motivate visitors to buy a subscription

Features:

• Describes the value proposition of the product

• Contains an image of the product in action

• Converts visitors with an email signup field

6. A product giveaway popup (Faguo)

Goals: 

• Build an email list of quality leads

Features:

• Describes the prize for the winner

• Allows to spin the wheel to win the prize or other perks (free shipping)

Performance:

This ecommerce popup generates around 5,000 new leads for Faguo.

7. A product category selection popup (Stumptown Coffee Roasters)

Goals: 

• Help customers find products fast

• Raise awareness of different products

• Accelerate sales

Features:

• Allows visitors to go to product categories

8. Staycation sale popup (Brooklinen)

Goals: 

• Drive visitors to the page with the sale

Features:

• The popup mentions the discount size

• Visitors can easily go to the sale page by clicking the button in this ecommerce popup

9. A customer feedback popup (Asphalte)

Here's what this ecommerce popup says:

Goals: 

• Collect feedback on what clothing items shoppers would like to buy next season

Features:

• A full-screen popup

• Contains the link to the survey page

Performance:

This popup generates about 4,000 leads every month (meaning that the same number of shoppers finish the survey, too):

10. A spin-to-win popup with discounts (OddBalls)

Goals: 

• Build an email list

• Motivate unregistered visitors to make purchases

Features:

• A spin-to-win wheel with discounts

• Colorful design that matches the design of the website

11. An exit popup with a product promo (Le Creuset)

Goals: 

• Prevent the visitors from leaving by driving them to a related product they haven’t viewed

Features:

• The popup contains the image and some details about the product

• The button with the link to that product

• The campaign appears only when the visitor is about to leave

12. A product promo popup (Teadog)

Goals: 

• Share the promo message about the free item with the purchase

• Helps increase the average order value

Features:

• Contains the details about the promoted product as well as how to get it for free

13. A Wallet Finder quiz popup (Ekster)

Goals: 

• Motivate visitors to take the Wallet Finder quiz (which is a good example of ecommerce personalization), which gives personalized recommendations on products based on the user’s input

Features:

• Contains the link to the quiz

• The popup launches only when the user clicks a “Wallet Quiz” button

Ecommerce popup tip:

On-click popups (just like the one above) is perfect for launching quizzes, loyalty program signup forms, contact forms on websites, and product subscriptions.

See how to create on-click popups

14. Product restock popup (Dolce & Gabbana)

Goals: 

• Announce that a product has been restocked

• Drive traffic to the product page

Features:

• Contains the announcement, the product image, and the link to the product page

• Appears on the homepage for maximum exposure

• Non-intrusive (covers about 5% of the screen)

15. A free shipping promo popup (Lulu & Georgia)

Goals: 

• Share a code for a free shipping promo

• Accelerate sales with a time-limited offer

• Speed up email list building

Features:

• The design matches the website perfectly

• A clear description of the promotion

16. An exit popup with a discount (Copper Cow Coffee)

Goals: 

• Build an email list with a discount

• Convert first-time visitors into customers

Features:

• Clear proposition of value

• Nice, quality images

• One signup field for easy subscribing

17. A newsletter signup popup with product category choice (Kith)

Goals: 

• Build a list of potential customers

• Categorize subscribers thanks to the product selector in the popup

Features:

• Product category selector (mens, womens, kids), which is useful for nurturing subscribers with the right products in emails

18. A referral program popup (Sam Edelman)

Goal: 

• Add more participants to the referral program

Features:

• Easy signup with multiple options

• Includes an option to subscribe to the brand’s marketing communications

19. A product discovery popup (Adore Me)

Goal: 

• Encourage visitors to learn more about (and try) one of the brand’s main products 

Features:

• A nice product image

• Link to the page with the product

20. An exit popup with a viewed product (Anine Bing)

Goal: 

• Encourage visitors to stay on the website and check out the product they viewed

Features:

• Contains a reminder about a viewed product

• Clicking the product image takes visitors to the product page

21. An exit popup with a free sample promo

Goal: 

• Encourage visitors to get the free sample before subscribing for a membership

Features:

• Contains the product image and a link to the product

• This ecommerce popup is shown on product pages when the visitor is trying to exit

22. An SMS popup (Death Wish Coffee)

Goals: 

• Build a list of phone number subscribers for SMS marketing 

Features:

• Perfectly matches the website design

• Gives a discount in exchange for subscribing

23. A product collection promo popup

Goal: 

• Introduce the brand’s collection of essential products

Features:

• The popup contains a brief description of the collection

• Clicking the button in the popup takes visitors directly to the collection page

24. A cross-sell popup (Clusterbucks)

Goals: 

• Present multiple related items for the visitor to check out

• Increase the average order value

Features:

• Contains several related products that visitors can easily browse

• Allows to add them to the cart in one click

25. A “free product with purchase” popup (Codage Paris)

Goals: 

• Increase the average order value

Features:

• Describes the offer clearly

• Contains the image of the free item

26. A shopping experience feedback popup (Converse)

Goals: 

• Collect feedback about the online store experience from visitors

Features:

• Contains different forms and ratings

• Makes giving feedback easy thanks to short forms

• Displays progress at the top of the popup

Get started with popups for ecommerce

If you’d like more ideas on how to use ecommerce popups:

• Guide to mobile popups (get strategies on how to convert mobile visitors)

• Types of popups (see more examples of ecommerce popups by successful businesses)

• Best popup software (choose a popup tool for your ecommerce store)

• Multistep popups (how to create + examples)

• Popup message guide (how to write engaging texts for popups)