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Grok Key takeaways
A product recommendation shows a shopper items chosen for them, based on what they have viewed, added to cart, or bought before.
The placements that convert best sit where a decision is already happening: the product page, the cart, and the checkout.
New visitors have no history, so best-sellers and customer favorites give them a useful starting point.
Returning visitors respond to recently-viewed and "customers also viewed" blocks that pick up where they left off.
Bundles and "frequently bought together" raise average order value once an item is in the cart.
A quiz recommends by stated need, which suits skincare, coffee, supplements, and other considered purchases.
People love shopping and want every experience to be amazing.
In fact, they are 40% more likely to spend more than planned if they find their shopping experience to be personalized.
Relevant and personalized product recommendations are one of the main components of such experiences.
In this post, you'll see 20 product recommendation examples from successful ecommerce businesses. They'll help you understand ways to recommend products to your customers effectively and help shoppers make the right buying decisions faster.
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Recently viewed items
If a shopper visits a product page, it suggests a potential interest in purchasing, even if they are just researching. So, reminding them of the items they viewed can be an effective strategy to boost conversion rates.
Maison Lejaby displays recently viewed items in a dynamic way with the onsite feed, where these recommendations run at a 15% average click rate. After the visitor checks out at least three products, it automatically creates a special notification:
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If the visitor opens the notification, they will see the viewed products in a feed. From there, they can check out the items once again:
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The AI behind the example uses multiple data sources (browsing activity, visitor profile, or product sales performance) to predict purchase intention. To get the highest chance of a conversion, it shows the most relevant items among all the last viewed products.
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"Customer favorites"
Highlighting customer favorites is an excellent strategy to tap into the power of social proof and increase sales. If you have a product that sells better than others, you can recommend it to your customers.
Since one popular item may not be the right contextual fit for every customer, one idea is to promote that product on the homepage. In this product recommendation example, Black Ember promotes a popular item along with a customer review:
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Again, Black Ember uses onsite notifications to engage visitors. Since non-intrusiveness is important for the brand, they prefer to use this onsite channel to promote products.
"Our first priority is to provide our community with a positive, engaging, and easy-to-use UX. We have found [onsite notifications] to perfectly complement the design and functionality of our website."
Black Ember
This strategy of promoting and recommending products works well. Black Ember drove over 4,000 visitors from the homepage to the product pages with only a couple of onsite notifications. Here's one of those campaigns:
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"Complete your look"
This one is a more contextual product recommendation example. When a customer adds an item to the shopping cart, a popup with suggestions appears, offering them the opportunity to explore products related to the one they've added, enhancing their shopping experience. Here's how Soi Paris does it:
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"You might also like"
Just like the previous ecommerce product recommendation example, this one is about suggesting other items when a shopper adds something to the cart. The three recommended products appear in the bottom part of the popup, along with prices:
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You can also implement "you might also like" product suggestions as web page sections, of course. Here, WP Standard suggests products on the bottom of a product page:
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Bestsellers
In this product suggestion example, A.P.C offers best-selling items. This is a good way to promote them because of the non-intrusive onsite feed:
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Customers can re-visit products or add them to the cart with a single click:
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Recommended accessories
Besides related similar items, you can also recommend accessories to the products your customers added to the cart. This is exactly what this product suggestion example is about: this upsell popup below offers two accessories (straps and handles) to the main product (a backpack).
And there's a discount to sweeten the deal, too: if customers decide to buy the accessories, they get a special bundle price:
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A guide to converting visitors with discounts in popups: how to create a discount popup.
Recommendations based on product property
This product suggestion idea guides visitors in a helpful and contextual way. Brooklinen added options to choose different product variations right above the "add to cart" button, which makes exploration easy. By breaking down the main property of the product, they let customers pick faster and easier, without even having to scroll further:
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New collection
Contextual ecommerce popups are a great way to recommend and drive traffic to product pages. Le Creuset used a popup to attract more visitors to its newly unveiled collection, now available in an entirely new color (sea salt).
The campaign was shown only to visitors browsing product pages (which suggested higher product exploration interest) and recommended to go check out the new collection:
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See which formats could work for you in this guide to types of popups.
Recommendations based on quiz answers
Product quizzes are a strong way to recommend products based on the real needs of customers. If you're selling products that can be recommended this way (say, coffee blends or skincare products), consider implementing a quiz.
To increase the number of quiz takers, businesses often use exit intent popups. They appear only on exit (to comply with Google's rules), and help find the quiz in one click. Stumptown Coffee Roasters, a store that recommends products with a quiz, drives visitors there with this campaign:
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Products in context
This product recommendation example can work especially well for retailers. It solves one big problem: helping customers see how different products fit together.
Say you wanted to redo your kitchen. You would have to buy a bunch of items (lamps, tables, chairs, glasses), and you'd need to make sure they fit together nicely. Ikea solves this problem by suggesting products in context like this:
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"Goes great with"
Another good idea if you're looking for tactics to recommend product bundles. WP Standard, one of the top Shopify stores, offers two related items (a wallet and a laptop sleeve) that might go nicely with the cargo tote bag we're viewing:
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Restocked trending products
Should a popular product be restocked following a sell-out, it's important to share an announcement to sustain its success. This is exactly what Dolce & Gabbana does with this small popup campaign: the visitors can go right to that trending t-shirt from Kim Kardashian:
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Take a look at more website popup examples.
Personalized bundle recommendations
This product recommendation example is a great way to increase average order value. If a customer expresses interest in a product, consider proposing a bundled purchase at a special price.
Like below, I can get a product I viewed plus a related one with a mystery discount:
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Similar products
One way Intelligentsia helps its visitors choose coffee blends is by taste profile. This section, showing product recommendations, offers items with a "Caramel & Stone fruit" taste profile, on a product page that shares this similar flavor profile:
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"People also bought"
Another popular product recommendation idea, "people also bought" uses the power of social proof to increase average order value. Gymshark shows these product suggestions after customers add something to the shopping cart:
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Expert recommendations
Another idea to help customers choose products is to have an expert provide recommendations. Dusk, for example, shows "pairings from our designers" suggestions on product pages to help customers select complementary furniture and homeware items:
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Recommendations based on product use cases
Sometimes, recommending products based on specific use cases is more helpful for customers than suggesting specific items. This way, they can go right to the products they actually need instead of browsing dozens of pages.
Bombas uses this product recommendation tactic: as you can see, we can easily choose socks for specific occasions:
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Related: how to write product descriptions for ecommerce.
Product suggestions on checkout
Offering product suggestions at the checkout page can be a smart move to improve ecommerce sales. The key here is to recommend products relevant to those already in the shopping cart to ensure relevance.
For example, Taylor Stitch recommends a crew sweater to complete the outfit (so far, there's only jeans in the cart):
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New arrivals
Inform your customers about the latest products and attract new ones interested in the latest trends with "new arrivals" suggestions. This approach helps maintain a dynamic online store and encourages repeated visits from customers eager to check out new items.
Here's an example of such a product recommendation section from 911 Supply:
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"Customers also viewed"
Another product recommendation tactic that takes advantage of social proof. By showing "customers also viewed" suggestions on product pages, you entice visitors to explore additional items that have caught the attention of others.
For example, Pura Vida Bracelets showed me this section as I was browsing rings:
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Summary
Using product recommendation tactics is a good way to enhance the customer experience, drive sales, and increase average order value. From product quizzes to "people also bought" sections, each approach offers a unique method to connect customers with the right products.
If you'd like to know more about how to grow sales in ecommerce, check out these guides from our blog:
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