Black Ember Drives 4K+ Visitors to Newly Launched Products

Redefining tactical packs for urban lifestyles

Over-engineered backpacks and bags?

That’s Black Ember.

All Black Ember products are made using the BOND-STITCH high-precision construction technology. All textile components are laser-cut for precise assembly, ensuring extremely durable products with a cool minimal aesthetic.

Who loves Black Ember’s products? Urban commuters, adventurers, and professionals who want weatherproof materials, modular designs, and ergonomic features. 

The minimal aesthetics is something that Black Ember values and applies to their online store as well. If you go to Black Ember and you’ll see an easy-to-use, super-clean website that reflects their brand personality perfectly.

How Black Ember engages and converts visitors

“Black Ember is a design-driven brand and Wisepops provides a clean, modern, simple (and fun!) experience that aligns with our brand. We also love that it is fairly unobtrusive - it’s there but it's not in-your-face and does not interfere with the brand experience on our homepage.”

Let’s take a look at the campaigns Black Ember uses:

1. Free shipping promotion

2. Product launch (Sacoche)

3. Product launch (Multicam Black)

4. New arrivals announcement

5. Gift card giveaway

Here’s a quick view of all these campaigns in action:

Campaign 1: Free shipping promotion (international)

Goal: Increase average order value

Onsite channels used: onsite notifications

One more way in which Black Ember converts website visitors is complimentary shipping for both U.S. and international orders. 

When an international visitor adds a product to the cart, Wisepops shows an onsite notification that lets them know about the deal:

If the visitor adds enough products to the cart, they will get another notification:

Both campaigns performed well at engaging the shoppers.

In fact, they were seen by 1,715 customers, of whom 468 opened to see more details:

Since the “Close to the limit” notification was seen by 1,461 customers and 254 unlocked this offer, the overall conversion rate of this project is 17,38%.

In addition to these two campaigns, Black Ember also had free shipping for U.S.-based customers and a notification to share this info.

This campaign was also a win, scoring over 2,500 views from shoppers. Of those who clicked, almost 40% visited the product page:

Campaign 2: New product launch (Sacoche bag)

Goal: Increase awareness of a product launch

Onsite channels used: onsite notifications

This onsite notification promoted a recently launched product: the Sacoche tactical pack. As you can see, over 2,300 website visitors opened the notification fully (“clicked” in the image below), which translated into 18.4% CTR.

Of those, 545 (or 23.4%) visited the product page:

Campaign 3: New product launch (Multicam Black pack)

Goal: Increase awareness of a product launch

Onsite channels used: onsite notifications

This was another campaign that aimed to increase visitor engagement of the newly launched product. This time, it was a limited edition Multicam Black pack, which was one of Black Ember’s best-sellers. When the brand released a new version of the pack in CORDURA® latest sustainable fabric), they created a new notification campaign.

The announcement performed well and achieved 29.4% CTR. Of those who read the notification, 2,059 went to the product page (30.2% CVR):

Impressive.

One reason why Black Ember was able to get so much engagement is that they made a pre-launch onsite notification. In that campaign, they invited visitors to sign up for an email update with the launch announcement:

Campaign 4: New arrivals announcement

Goal: Increase customer engagement with new products

Onsite channels used: onsite notifications

This campaign had several variations since it was published in February. Initially, it promoted a few new arrivals but recently became a promotion for one specific product: the Kompak pack. The latest version achieved impressive results, driving over 1,400 visitors to the product’s page:

Campaign 5: Gift card giveaway

Goal: Build email list

Onsite channels used: website popups

Besides onsite notifications, Black Ember also converts unregistered website visitors with a gift card giveaway in a popup. 

The campaign is simple yet good-looking, featuring a great product photo (which also reminds visitors about what they can buy if they win):

If the visitor signs up, they get this second popup window with more details. There’s a confirmation, the end date of the giveaway, as well as the link to go shopping:

Gift card giveaways are one of the most effective ways to collect emails for businesses like Black Ember. Since a lot of the people visiting Black Ember’s website are aware of the quality of the brand’s products, they will gladly sign up to get a chance to win the card.

How Wisepops can help grow your business

Wisepops is a platform for onsite marketing—e.g. engaging and converting your customers on your website.

With Wisepops, you have four channels at your disposal:

• Onsite notifications

• Popups (of all imaginable forms and sizes)

• Embeds (signup forms you can add anywhere on your website)

• Bars

Get a free account or get in touch with us:

Need more info or have some questions?

Feel free to get in touch with us. Also, check out how other businesses are using Wisepops to convert visitors and sell more:

Also, check out how easily you can add onsite notifications to your website: