Wisepops logo

Last updated Fri May 31 2024

How to Add a Popup on Shopify

Why add popups to a Shopify store?

It’s simple—

You can achieve a lot, like: convert up to 10% of traffic, drive shoppers to pages with sales, and share unique discount codes and get sales.

Sounds good? If yes, let’s see how to add a popup on Shopify.

Go to content sections:

Popups with built-in Shopify targeting, Klaviyo segments, and unique discount codes
Shopify Popup intro

What popups are popular on Shopify websites?

The most popular types of Shopify popups are:

If you’d like to make discount popup, here are 18 discount code ideas for you.

How to add a popup to a Shopify store

Follow these steps to create and add a popup to a Shopify store:

  1. Add a Shopify popup app

  2. Get a free account

  3. Create a campaign

  4. Choose a goal

  5. Select a template

  6. Customize popup design

  7. Configure display scenario

  8. Activate your popup

Step 1: Add a Shopify popup app to your store

We'll go with an app you can use to add a popup on Shopify for free.

Add Wisepops to your store.

It’s our app—very beginner-friendly, rated 4.9 stars, easy to integrate with Shopify and has built-in features like unique Shopify discount codes, Shopify properties, and Klaviyo segment targeting.

Grab a free account to begin:

No cc needed; unlimited free trial.

Also, see who uses Wisepops.


"We use Wisepops as a real marketing tool, to collect opt-in the easiest way in compliance with our strong brand identity. They offer multiple ways to customize and display pop-ups at every step of our customer journey, due to their really good segmentation of visitors. It is very easy to connect with Shopify and Klaviyo as well. We strongly recommend this app!"

Soi Paris, a Shopify App Store review

wisepops shopify page

Step 2: Get a free account

Once you add Wisepops to your store, it will take you to the registration page.

You can register in two ways: with your Google account or email. Choose your preferred way to continue.

wisepops sign up page

Add your details to complete the registration and integrate your Shopify store by going to Settings > Install Wisepops:

This takes about a minute, so now you can start creating your first Shopify popup campaign to convert your visitors.

Note: You can also add Wisepops to your store with a setup code.

Step 1: Get a free account at the Wisepops website.
Step 2: In Wisepops, go to Settings > Websites, click the three-dot icon next to your store’s URL. 
Step 3: Choose Setup code in the menu that appears to reveal the code.
Step 4: Add the code just before the </body> tag in your store’s theme.

Need help?
Visit Adding Wisepops to Shopify section or contact us using the live chat button on our website.

Step 3: Create a campaign

In this tutorial, we’ll create a discount Shopify popup (but you can make a newsletter popup or something else easily).

Let’s get back to the Wisepops dashboard.

To make a new popup for your Shopify store, click Create Campaign > Campaign Assistant (make sure you're in the Popups tab):

dashboard wisepops

Step 4: Choose a campaign goal

Time to decide on the goal for our Shopify popup.

Select Grow your audience > Coupon:

coupon for popup

Step 5: Select a popup template

After choosing Coupon, you’ll automatically be redirected to the template library. There, you can choose the format for your Shopify popup.

Let’s choose the first template (see below). It’s a popular format that helps build customer base and make sales:

templates shopify popups

Step 6: Customize the popup design

Once you’ve chosen a popup template, you’ll be redirected to the campaign editor. 

Let’s make the campaign look like a natural part of your Shopify store. Doing so is simple: just hover over an element to view editing options.

All the options are neatly placed into two menus (the main one on the left, see the image, and design menu on the top of the campaign preview):


Customization tips:

  • Add an original image

  • Use your brand colors for design consistency

  • Give the CTA button a contrasting color to make it stand out

  • Add a link to a product page or a product category page in the CTA text menu to lead visitors to purchases

Also, here’s a tip about the discount: The most common discount used by Shopify stores in 2024 is 10%, closely followed by 20% [source].

Want examples of beautiful popups for inspiration?

Step 7: Configure a popup display scenario

Popup timing plays a deciding role in maximizing conversions.

In this case, we want all visitors to see our Shopify popup. That’s why we might want to show the campaign when they load your store. To set up the timing, go to the Trigger tab in the Display menu.

There, choose On Landing

shopify popup display scenario

Once you’ve set the timing, let’s add a 10-second delay.

This means delaying the display of the popup by 10 seconds. Since the immediate display of popups might be frustrating to some visitors, the delay will let them have a quick look around first.

To add the delay, find the Timing section in the Trigger tab. There, click on After delay.

adding a delay to shopify popup

Once you click After delay, you’ll see an entry field and dropbox appear. 

Add “10” to the box and choose Seconds on page in the dropdown menu (just like in the image below). Click +Add rule when you’re done.

time delay in shopify popups

Now, with the time delay added, your task of creating the campaign is almost done.

Time to save the campaign.

Click Done Editing in the top right corner of the editor.

Note: if you'd like to create a checkout page popup for your Shopify store (so the popup appears only on the checkout page, go to Display Rules > Pages > Select URLs > Specify where to display > and add the url of your site with /checkout:

shopify popup adding to checkout page

More info about how popup timing impacts conversions: How to find time to show your popup offer.

Step 8: Activate your Shopify popup

Go to the dashboard (click on Wisepops logo in the top left corner) and make sure you’re in the Campaigns tab. Click Publish.

The campaign is now live!

Marilou from Charlotte Bio used a popup on Shopify and generated 17% of monthly sales in six hours:

Learn more about Shopify popups

With Wisepops, you can add just about any popup to your Shopify store. This also means you’ll find plenty of conversion-oriented features, gorgeous popup templates, and pro marketing tips.

From here, we recommend that you explore these options:

The main menu in Wisepops contains plenty of customizations.

With built-in Shopify targeting properties, for example, you can create personalized campaigns based on cart value, the number of days since the last purchase, and others:

shopify properties for popups

Also, our blog is a source of popup tips, success stories, and best practices.

These posts in particular should be interesting for Shopify store owners like you:

Last but not least –

Congrats, you did it!

You joined the club of top Shopify stores that convert visitors with popup campaigns.

How to add popups to Shopify: summary

Adding popups to your Shopify store can become your leading onsite marketing and lead generation idea. Create your first campaign, try different methods and incentives for visitors, and watch your business grow like never before.

Give it a go, and you’ll see that adding a Shopify popup to your store makes it possible to generate thousands of leads on autopilot.

Caro Cooper

Caro has nearly twenty years of experience as a professional writer and editor. She specializes in the fields of tech and ecommerce content.

Caro has degrees in Business and Arts, as well as post-graduate qualifications in Editing and Publishing.