Why add popups to a Shopify store?
You can achieve a lot, like: convert up to 10% of traffic, drive shoppers to pages with sales, and share unique discount codes and get sales.
Sounds good? If yes, let’s see how to add a popup on Shopify.
Go to content sections:
What popups are popular on Shopify websites?
The most popular types of Shopify popups are:
If you’d like to make discount popup, here are 18 discount code ideas for you.
How to add a popup to a Shopify store
Follow these steps to create and add a popup to a Shopify store:
Add a Shopify popup app
Get a free account
Create a campaign
Choose a goal
Select a template
Customize popup design
Configure display scenario
Activate your popup
Step 1: Add a Shopify popup app to your store
We'll go with an app you can use to add a popup on Shopify for free.
Add Wisepops to your store.
Grab a free account to begin:
No cc needed; unlimited free trial.
Also, see who uses Wisepops.
"We use Wisepops as a real marketing tool, to collect opt-in the easiest way in compliance with our strong brand identity. They offer multiple ways to customize and display pop-ups at every step of our customer journey, due to their really good segmentation of visitors. It is very easy to connect with Shopify and Klaviyo as well. We strongly recommend this app!"
Soi Paris, a Shopify App Store review
Step 2: Get a free account
Once you add Wisepops to your store, it will take you to the registration page.
You can register in two ways: with your Google account or email. Choose your preferred way to continue.
Add your details to complete the registration and integrate your Shopify store by going to Settings > Install Wisepops:
This takes about a minute, so now you can start creating your first Shopify popup campaign to convert your visitors.
Note: You can also add Wisepops to your store with a setup code.
Step 1: Get a free account at the Wisepops website.
Step 2: In Wisepops, go to Settings > Websites, click the three-dot icon next to your store’s URL.
Step 3: Choose Setup code in the menu that appears to reveal the code.
Step 4: Add the code just before the </body> tag in your store’s theme.
Step 3: Create a campaign
In this tutorial, we’ll create a free shipping Shopify popup (but you can make a newsletter popup or something else easily).
Let’s get back to the Wisepops dashboard.
To make a new popup for your Shopify store, click Create Campaign > Campaign Assistant (make sure you're in the Popups tab):
Step 4: Choose a campaign goal
Time to decide on the goal for our Shopify popup.
Select Drive Sales.
Next, Wisepops will show you ways to drive sales: free shipping, first order coupons, time-limited offers, and others.
Choose Free Shipping (if you'd like to create a popup with a discount, click First order coupon):
Step 5: Select a popup template
After choosing Free Shipping, you’ll automatically be redirected to the template library. There, you can choose the format for your Shopify popup.
Let’s choose the third template (see below). It’s a non-intrusive online store popup that can be displayed in a corner of the screen:
Step 6: Customize the popup design
Once you’ve chosen a popup template, you’ll be redirected to the campaign editor.
Let’s make the campaign look like a natural part of your Shopify store. Doing so is simple: just hover over an element to view editing options.
Like here, the options appear when I hover over the popup’s main headline.
Add an original image
Use your brand colors for design consistency
Give the CTA button a contrasting color to make it stand out
Add a link to a product page or a product category page in the CTA text menu to lead visitors to purchases
Also, here’s a tip: set a free shipping threshold of $100—65% of customers pay attention to thresholds before adding products to shopping carts.
Step 7: Configure a popup display scenario
Popup timing plays a deciding role in maximizing conversions.
In this case, we want all visitors to see our Shopify popup. That’s why we might want to show the campaign when they load your store. To set up the timing, go to the Trigger tab in the Display menu.
There, choose On Landing.
Once you’ve set the timing, let’s add a 10-second delay.
This means delaying the display of the popup by 10 seconds. Since the immediate display of popups might be frustrating to some visitors, the delay will let them have a quick look around first.
To add the delay, find the Timing section in the Trigger tab. There, click on After delay.
Once you click After delay, you’ll see an entry field and dropbox appear.
Add “10” to the box and choose Seconds on page in the dropdown menu (just like in the image below). Click +Add rule when you’re done.
Now, with the time delay added, your task of creating the campaign is almost done.
Time to save the campaign.
Click Done Editing in the top right corner of the editor.
Note: if you'd like to create a checkout page popup for your Shopify store (so the popup appears only on the checkout page, go to Display Rules > Pages > Select URLs > Specify where to display > and add the url of your site with /checkout:
Step 8: Activate your Shopify popup
Go to the dashboard (click on Wisepops logo in the top left corner) and make sure you’re in the Campaigns tab. Click Publish.
The campaign is now live!
Learn more about Shopify popups
With Wisepops, you can add just about any popup to your Shopify store. This also means you’ll find plenty of conversion-oriented features, gorgeous popup templates, and pro marketing tips.
From here, we recommend that you explore these options:
Experiment with main menu features
The main menu in Wisepops contains plenty of customizations for your popup campaigns. With Popup and Blocks sections, for example, you can create popups of different sizes, formats, layouts, and add different buttons.
Also, our blog is a source of popup tips, success stories, and best practices. These posts should be interesting for Shopify store owners like you:
Last but not least –
Congrats, you did it!
You joined the club of top Shopify stores that convert visitors with popup campaigns.
How to add popups to Shopify: summary
Adding popups to your Shopify store can become your leading onsite marketing and lead generation idea. Create your first campaign, try different methods and incentives for visitors, and watch your business grow like never before.
Give it a go, and you’ll see that adding a Shopify popup to your store makes it possible to generate thousands of leads on autopilot.
Caro has nearly twenty years of experience as a professional writer and editor. She specializes in the fields of tech and ecommerce content.
Caro has degrees in Business and Arts, as well as post-graduate qualifications in Editing and Publishing.