How to Add a Popup on Shopify

Why add popups to a Shopify store?

It’s simple.

You can achieve a lot of goals, like: converting up to 10% of traffic, driving traffic to pages with sales, and sharing unique discount codes.

Sounds good? If yes, let’s see how to add a popup on Shopify.

Go to content sections:

• Types of Shopify popups

• How to add a popup in Shopify

What popups are popular on Shopify websites?

The most popular types of Shopify popups are:

• Discount popups

• Welcome popups

• Email popups

• SMS popups

• Survey popups

• Spin-to-win popups

If you’d like to make discount popup, here are 18 discount code ideas for you.

How to add a popup to a Shopify store

Follow these steps to create and add a popup to a Shopify store:

1. Add a Shopify popup app

2. Get a free account

3. Create a campaign

4. Choose a goal

5. Select a template

6. Customize popup design

7. Configure display scenario

8. Activate your popup

Step 1: Add a Shopify popup app to your store

We'll go with an app you can use to add a popup on Shopify for free.

Add Wisepops to your store (it’s our app—beginner-friendly, rated 5 stars and has great features like unique Shopify discount codes).

See examples of campaigns made with Wisepops from Shopify stores.

Once you add Wisepops to your store, it will take you to the registration page.

Step 2: Get a free account

You can register in two ways: with your Google account or email. Choose your preferred way to continue.

Add your details to complete the registration and integrate your Shopify store. 

This takes about a minute, so now you can start creating your first Shopify popup campaign to convert your visitors.

Step 3: Create a campaign

In this tutorial, we’ll create a free shipping Shopify popup (but you can make a newsletter popup or something else easily).

Let’s get back to the Wisepops dashboard.

To make a new popup for your Shopify store, click Create Campaign > Campaign Assistant (make sure you're in the Popups tab):

Step 4: Choose a campaign goal

Time to decide on the goal for our Shopify popup.

Select Drive Sales.

Next, Wisepops will show you ways to drive sales: free shipping, first order coupons, time-limited offers, and others.

Choose Free Shipping.

Step 5: Select a popup template

After choosing Free Shipping, you’ll automatically be redirected to the template library. There, you can choose the format for your Shopify popup.

Let’s choose the third template (see below). It’s a non-intrusive website popup that can be displayed in a corner of the screen.

Step 6: Customize the popup design

Once you’ve chosen a popup template, you’ll be redirected to the campaign editor. 

Let’s make the campaign look like a natural part of your Shopify store. Doing so is simple: just hover over an element to view editing options.

Like here, the options appear when I hover over the popup’s main headline.

Customization tips:

• Add an original image

• Use your brand colors for design consistency

• Give the CTA button a contrasting color to make it stand out

• Add a link to a product page or a product category page in the CTA text menu to lead visitors to purchases

Also, here’s a tip: set a free shipping threshold of $100—65% of customers pay attention to thresholds before adding products to shopping carts.

Step 7: Configure a popup display scenario

Popup timing plays a deciding role in maximizing conversions.

In this case, we want all visitors to see our Shopify popup. That’s why we might want to show the campaign when they load your store. To set up the timing, go to the Trigger tab in the Display menu.

There, choose On Landing. 

Once you’ve set the timing, let’s add a 10-second delay.

This means delaying the display of the popup by 10 seconds. Since the immediate display of popups might be frustrating to some visitors, the delay will let them have a quick look around first.

To add the delay, find the Timing section in the Trigger tab. There, click on After delay.

Once you click After delay, you’ll see an entry field and dropbox appear. 

Add “10” to the box and choose Seconds on page in the dropdown menu (just like in the image below). Click +Add rule when you’re done.

Now, with the time delay added, your task of creating the campaign is almost done.

Time to save the campaign.

Click Done Editing in the top right corner of the editor.

Step 8: Activate your Shopify popup

Go to the dashboard (click on Wisepops logo in the top left corner) and make sure you’re in the Campaigns tab. Click Publish.

The campaign is now live!

Learn more about Shopify popups

With Wisepops, you can add just about any popup to your Shopify store. This also means you’ll find plenty of conversion-oriented features, gorgeous popup templates, and pro marketing tips.

From here, we recommend that you explore these options:

• Experiment with main menu features

• Read Asphalte case study, Blume case study, or OverstockArt case study to know how businesses generate thousands of leads every month

The main menu in Wisepops contains plenty of customizations for your popup campaigns. With Popup and Blocks sections, for example, you can create popups of different sizes, formats, layouts, and add different buttons.

Also, our blog is a source of popup tips, success stories, and best practices. These posts should be interesting for Shopify store owners like you:

• How to get sales on Shopify

• Best Shopify apps [according to users]

• 100 power words to get conversions

• Popup design best practices

Last but not least –

Congrats, you did it!

You joined the club of top Shopify stores that convert visitors with popup campaigns.

How to add popups to Shopify: summary

Adding popups to your Shopify store can become your leading onsite marketing and lead generation idea. Create your first campaign, try different methods and incentives for visitors, and watch your business grow like never before.

Give it a go, and you’ll see that Shopify popups make it possible to generate thousands of leads on autopilot.