7 Cart Abandonment Popup Examples [+How to Create]

A cart abandonment popup is a legit way to increase your sales.

This simple yet effective onsite tool can help you capture potential customers who are trying to leave your store without finishing a purchase.

This guide will give you everything you need to know to get started right.

In this post:

• What is a cart abandonment popup?

• Examples of cart abandonment popups

What is a cart abandonment popup?

A cart abandonment popup is an exit popup campaign displayed to the visitors who added items to the shopping cart but attempt to leave. Cart abandonment popups appear on checkout or other pages, serving as reminders for incomplete orders and often offering incentives to encourage finishing the purchase.

If you'd like to recover sales with cart abandonment popups, try Wisepops (btw the popup example above was made with this app).

Why you might want to use Wisepops:

• built-in cart targeting (create popups based on the items in the cart, their value, and quantity)

• any type of popup based on customer browsing behavior on your store

• built-in Shopify unique discounts and Klaviyo segment targeting

Grab a free account to get started:

No cc needed, unlimited free trial. Learn about Wisepops popups

Also—

If you need some assistance, check out how to create a cart recovery popup in five mins:

Cart Abandonment Popup Examples

Let's see how successful businesses use cart recovery popups to get sales.

1. OddBalls

You can add discounts to cart abandonment popups, which is a popular way to recover sales.

This is the strategy that OddBalls used here. The brand shows this campaign to those who added an item to the cart but left to another page and then attempted to leave from there.

There's a discount code, a button to apply it to the cart in one click, and a message saying that the offer is valid for only 24 hours.

OddBalls used Wisepops to make this Shopify cart abandonment popup. See more examples of campaigns made with Wisepops.

2. Sundays for Dogs

Sundays for Dogs, a dog food subscription service, uses this cart abandonment popup to encourage visitors to try a free sample. All the customer has to do is click and go straight to the page where they can order the free sample.

Similar to the previous example, this campaign triggers when the visitor is about to exit, ensuring it doesn't disrupt the shopping journey.

3. Prada

Prada shows this cart abandonment popup on the checkout page. It has no incentives but rather serves as one more way to prevent customers from leaving the website.

Note that this checkout popup shows the item in the cart, offering customers one more glimpse of the attractive product they will miss out on if they decide to leave.

4. TOMS

Adding countdown timers to cart recovery popups is a great idea to prevent customers from leaving. That's what TOMS has done in this campaign, which creates a sense of urgency to buy by giving a discount for only 15 mins.

Learn how to add countdown timers to popups.

5. NET-A-PORTER

The cart abandonment popup has a distinctive design, resembling a window that overlays the right side of the screen. It shows the product in the cart and asks the visitor if they're still interested in getting it.

Again, this cart abandonment example appears on the exit (so, technically it's an exit popup example as well). So, customers see it only when they try to leave the website.

6. Dolce & Gabbana

This is an awesome example of a cart abandonment popup because it:

• appears only on checkout (doesn't interrupt shopping)

• emphasizes the exclusivity of items in the cart with "complete your purchase before they're gone"

• gives a way to contact customer support to get help with the order

7. Olive My Heart

You can also entice hesitant buyers with an exclusive offer.

For instance, this store provides a special price for purchasing multiple items, a clever strategy. Creating a sense of urgency is achieved through the countdown timer—an excellent idea.

BONUS: Onsite notifications for cart recovery

Popups aren't the only way to prevent cart abandonment.

Try onsite notifications—

It's a non-intrusive social media-style feed for websites you can use to detect cart content and show personalized offers in messages like these (that visitors open themselves):

Use these guides to learn more:

• What are onsite notifications?

• 13 ways to use onsite notifications

• Case study: the Knitting Network

Summary

Cart abandonment popups are an important tool for ecommerce brands to recover potentially lost sales. As you've just seen, even companies like Prada, TOMS, and Dolce & Gabbana use cart abandonment popups.

By incorporating strategies such as unique discounts, free samples, and countdown timers, you should be able to recover your fair share of sales. So, start using cart abandonment popups today and see the difference they can make in your sales.