Draft

The Knitting Network Engages 748 Shoppers with Time-Limited Deals in Three Days

About The Knitting Network

The Knitting Network is the UK’s favorite online yarn store, beloved by knitting and crochet enthusiasts across the country. With 40,000+ 5-star reviews on Trustpilot, they stock leading yarn brands and provide everything from patterns to accessories—all backed by exceptional service and value.

Key results

748website visitors
went to product pages via notifications within three days
26%average open rate
across all onsite feed campaigns
2Xhigher engagement
from visitors who opened notifications
444website visitors
driven to new collection with one notification, 18% CTR

The challenges

The Knitting Network needed a way to:

Promote short-term offers and new collections without overwhelming the homepage
Increase visibility of time-limited deals for different product categories
Drive engagement and product page visits from both new and returning shoppers

Before Wisepops, The Knitting Network lacked a direct and flexible way to highlight promotions in real time—especially without interfering with the shopping experience.

“The idea to implement a notification feed on our website came from our desire to engage with our customers more effectively. We wanted to provide them with real-time updates on relevant promotions and product news, while also maintaining an unobtrusive browsing experience. To achieve this, we turned to Wisepops and its powerful notification capabilities.”

Steve Hollis, The Knitting Network

The winning playbook

Campaigns ran for a few days each and leveraged Wisepops onsite feed to display non-intrusive, clickable messages directly on the site.

1. Promoting a limited-time collection offer (Sunflower yarns)

To boost sales for the Sunflower yarns collection, the team launched a notification linking directly to a dedicated collection page. Within just 3 days, it brought 444 shoppers to the collection and reached an 18% conversion rate.

Those who got interested in the offer and clicked Shop now landed on the page with the collection. From there, they could get more info on each product and buy:

2. Promoting a weekend launch of new arrivals: (Papatya collection)

A short campaign spotlighted a new Papatya yarn release, emphasizing special pricing. The notification hit 26% CTR and brought 174 visitors to the product pages in two days, reaching 11% CVR.

3. Promoting a special premium product deal: organic cotton by Elements

To increase sales of a premium yarn collection, this offer showcased a discounted, high-quality product range and was shown via the feed. It reached 281 shoppers and drove 130 product page visits—a strong result for a niche collection.

Results

In just a few short campaigns, The Knitting Network proved the power of real-time onsite messaging:

748+ shoppers engaged with just three campaigns
Up to 26% open rates and 2× higher engagement
Increased visibility and urgency for time-sensitive offers
A scalable system to repeat and expand these wins in future launches

“Through Wisepops' notification feed, our website has seen improvements in customer engagement, sales and brand identity. Our next objective is to personalise the customer journey to enhance the experience even more by targeting specific audiences.”

Steve Hollis, The Knitting Network

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Pawel Lawrowski

Pawel is the Head of Growth at Wisepops and an expert in lead generation, popups, ecommerce, and onsite marketing.

With over a decade of experience in digital marketing and ecommerce, he has both build marketing teams from scratch and led strategic business growth projects.

Pawel has worked with countless online businesses on marketing strategies and is now sharing his knowledge. Previously, he was an head of growth at Tidio, where his responsibilities ranged from creating marketing materials to building acquisition channels.

Education

West Pomeranian University of Technology

Certifications