Exit popup software can be your main source of email signups and leads from both organic and paid traffic.
In fact, you can convert between 2.8% and 19.6% of your visitors with exit popups.
Let's get you started—
Find the list of exit intent software below (and check out the case study on how to make high-converting exit popups, too).
In this post:
Popups you can make with exit intent software
The truth is, you can make almost any popup appear "on exit"—you just need to choose an appropriate display option, basically.
Here are some of the exit popup types that folks use to convert visitors:
Get a head start on making exit intent popups. Browse our library of designer-made popup templates:
Exit popup software
Wisepops — Best for online stores
Picreel — Best for visitor surveys
Rivo — Simple exit popups for new businesses
Sumo — Free exit popup tool
Optinmonster — Made for WordPress
Wisepops is one of the best exit intent popup software for ecommerce, made to help entrepreneurs and marketers grow their businesses. You can generate leads with full insights on campaigns while offering discounts and getting some sales in the process.
Shopify users rate it 5 stars and Capterra 4.9 (out of 5).
You can easily create any type of email or SMS exit popup: traditional, signup forms, side-ins, spin-to-win, or sidebars. The popup editor (above) is very intuitive—you can have an exit popup running on your website in about 10 minutes.
Online stores use Wisepops’ customization features to make gorgeous popup designs. For example, the popup on the left is a “join-us-and-get-a-discount” (made by Füm). The right one has a link to products to motivate visitors to browse more (Le Creuset):
And, of course, you can create other website popups, not just exit intent ones.
Exit popups for desktop and mobile
Reliable exit intent detection
Drag & drop popup editor
Over 60 popup templates
Unique Shopify discount codes and properties
Choose where to show popups (down to a page level)
Audience targeting (new, returning, organic, geolocation, UTM parameters)
Integration with popular apps (see the list)
A/B testing and analytics
Who uses Wisepops?
Ecommerce businesses of all sizes, including Brooklinen, OddBalls, The Knitting Network, Füm, Black Ember, and Blume (see case studies). Also, Wisepops is used by SaaS, including Yespark, Mailmodo, and Springly.
See more Wisepops customers.
How much does this exit intent software cost?
You can try Wisepops for free for 14 days with all the features included.
The plan for 50K pageviews (for small businesses) costs $49/mo. All plans include all features and four channels: popups, bars, embeds, and onsite notifications.
Wisepops review from Capterra ⭐⭐⭐⭐⭐
May 29, 2023
2. Picreel — Best for visitor surveys
Picreel is a versatile exit-popup software designed to collect website feedback and boost visitor engagement and conversions. Website visitor surveys are especially powerful in this app—you can even choose pre-made templates with historic performances to improve your chances of getting enough feedback.
Customizable exit popups
Advanced targeting options
A/B testing for optimal performance
Real-time analytics to track and analyze results
How much does this exit popup tool cost?
Picreel does not have a free plan but you can try it for free. There’s only one plan (the pricing is based on domains) and it costs $49.97/mo.
3. Rivo — Simple popup forms for new businesses
Rivo Popups is a basic exit popup software for Shopify developed by Rivo, a loyalty program platform made for Shopify. If you’re a new business looking to get started with email list building, then RIvo could be a good option.
Fully customizable exit intent popups
Add discounts to popups manually or automatically
Easy-to-use popup design editor
Display rules settings
Cost of this exit popup tool
Rivo popups is free to use (with RIvo branding). Extra features are paid.
4. Sumo — free exit popup tool
Sumo is an exit intent popup software you can use for free. The free plan, often referred to as "Sumo Starter," has basic features such as list building, social sharing buttons, and limited customization options. This can be a good starting point for smaller websites or those looking to explore the platform's capabilities.
Basic exit popups
Social media sharing buttons
Essential visitor targeting options
Cart abandonment popups
Analytics and performance
How much does Sumo cost?
You can use the basic features for free. The premium plan costs $49/mo.
5. Optinmonster — Made for WordPress
OptinMonster is a powerful exit-popup tool designed to enhance website engagement and conversion rates. Although it works on all websites, OptinMonster is popular as a WordPress exit intent popup plugin and is one of the most widely used among users of that website platform.
Exit intent for shopping cart recovery and content marketing
Desktop and mobile exit popups
Integrations with leading email marketing apps and CRM
Targeting (source, page, visit history)
How much does this exit intent popup software cost?
Optinmonster has neither a free plan nor a free trial (but it offers a 30-day money-back guarantee). Monthly subscriptions range from $19/mo (Basic) to $99/mo (Growth).
Exit popup case study
Let’s see what exit popup software can do using a case study of Overstockart.com, a Kansas-based retailer selling top-quality art reproductions.
|Challenge:||Slow lead generation|
|Solution||Capture visitors’ emails with exit popups to engage and educate potential buyers|
|Results||1,000+ new emails added to the list every month on average; 2X sales YoY thanks to the engaged email list|
"We needed a tool to entice customers to leave their emails so we can at least achieve a 'mini' conversion and speak conversation until they make an ultimate decision to buy."
To capture emails from desktop and mobile visitors, Amitai created two versions of the same campaign to target both groups (the desktop one is on the left):
In just six months—
Amitai’s exit intent offer collected 10,731 emails, achieving an impressive 10.4% CTR:
I won’t go into many details with this case study—
But I encourage you to check it out. You’ll learn all the steps Amitai took to build his email list with exit intent popup software (and how you can do the same):
"Our growing email list enabled us to be much more successful, as we continue to see great numbers in sales generated from our email marketing."
Exit popup software: summary
Some of the top-rated exit popup software are:
Whether you’re running an online store, a blog, an agency’s website, or a university website, these exit popup tools will help you achieve your goals.
Oleksii Kovalenko is a digital marketing expert and a writer with a degree in international marketing. He has seven years of experience helping ecommerce store owners promote their businesses.
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