How Springly Increased Content Engagement and Email List Building by 50%
About Springly
Springly is an all-in-one nonprofit software (CRM, accounting, website creation, and more) for nonprofits, associations, and other professional organizations. The platform offers a wide range of features to manage memberships, donations, events, and communications effectively.
Company size
Industry
Use cases
Features used
Midsize
SaaS; nonprofit management software
Increase newsletter subscriptions
Promote lead magnets to website visitors
Drive visitors to content landing pages
Popup builder
The feed
Integrations: Zapier, HubSpot
Key results
The challenges
Springly needed to find a scalable way to:
Grow a high-quality email list to feed their content-driven lead generation engine
Direct traffic to content landing pages without disrupting the user experience
Maintain performance across campaigns without relying on external lead sources
We chose Wisepops because it’s really easy to use, the customer support is fantastic (we get quick and helpful answers every time!) and because of the integrations (Zapier and Hubspot, especially).
Growth Manager, Springly
The onsite strategy
Lead generation through content is the main use case for Wisepops at Springly, says Patricia. Since content is the #1 lead acquisition channel, the company’s website is the place where she uses various popup campaigns to drive traffic to the newsletter signup page.
1. Promoting a high-value ebook with a targeted popup
This good-looking campaign promoted an expertly crafted ebook that Springly made in cooperation with The Charity CFO (a nonprofit accounting & bookkeeping service). Since accounting is a common challenge for nonprofits, this ebook is an excellent resource for them.
This campaign guided visitors to a purpose-built landing page, describing the ebook's profound value proposition in more detail:
2. Driving newsletter subscriptions with a blog-targeted popup
To grow their “Spring into step” newsletter (a lead acquisition channel for the company), Springly used a popup on their blog that directed users to a signup page.
Instead of a form, the button took visitors to a page where they could enter additional details, including their organization’s name.
We noticed that our email list building performance drops by 50% when we don’t use Wisepops campaigns. Using Wisepops has been very important for our growth in the U.S., as it remains our most effective tool for building a customer base.
Growth Manager, Springly
3. Sharing product updates using the feed
To keep existing users informed and engaged, Springly also uses the onsite feed to announce new product features and improvements. This allows them to communicate directly with users at the right moment—when they're actively using the site—without relying on email.
Results
Email list growth:
138 leads from one newsletter popup campaign
50% more leads captured when Wisepops campaigns are running
Valuable first-party data collected through content-focused campaigns
Engagement impact:
5.8% CTR on the ebook campaign
Over 2,000 clicks driven to a gated content landing page
2.8% CTR on newsletter popup despite limited display periods
Conversion support:
Strategic use of popups helped sustain Springly’s most important acquisition channel
Campaigns personalized for content type and visitor intent
Clear path from blog engagement to lead generation
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