There are many ways in which you can use Wisepops to make this Black Friday and Cyber Monday the best ever in sales. But even if you have been using our platform for some time, you may not know all the use cases worth trying.

That's why I've decided to share 11 impactful ways in which Wisepops can boost your lead generation and sales during BFCM.

Let's get to it:

• Grow your "Black Friday early access list"

• Accelerate your lead generation with gamification

• Create an advent calendar

• Boost sales with AI Wishlist

• Announce the sale and share a special discount code

• Give your VIP customers a special deal

• Let more visitors know about your special offers

• Recover abandoned carts with exit campaigns

• Increase average order value with offers based on cart content

• Let shoppers know the sale ends soon

• Extend the sale for one hour for subscribers

Explore the features you can use (available in every plan):

• AI Wishlist 🛍

• Popup builder 💻

• Onsite notifications 🔔

• Advanced analytics 📈

• Goal and revenue tracking 💸

• Shopify targeting properties 🎯

• Klaviyo segment targeting 👩‍💼

• Custom fonts 🔤

How to use Wisepops for Black Friday and Cyber Monday

1. Grow your VIP "Black Friday early access list"

Creating a VIP "Black Friday early access list" lets you connect with your most loyal customers by giving them priority access to the discounts. In addition to making the subscribers feel valued, you can also accelerate your email list building.

You can create a popup like this (source: Ruggable):

Or make an onsite notification (source: Asphalte):

How to create this campaign (popup)

Step 1:

In the template library, choose "Multistep Email and Name Signup 2-Column".

Step 2:

Customize the template by adding a photo with your products as well as the text. Be sure to mention some details, like when exactly the subscribers will receive access.

Step 3:

Go to Step 2 (a button just above the campaign preview). This is a second window that will open when the visitor subscribes. You have the option to ask for the subscriber's name, which could be very helpful for personalizing your emails later.

You can easily remove this step by clicking the three dot menu after Step 2. But I strongly encourage you to leave it—multistep popups like this one convert 45% more visitors than traditional ones!

Step 4:

Set up your campaign to appear five seconds after the visitor lands on your website. Go to Display rules > Trigger > and choose On Landing. Then, select "seconds on page" in the After Delay section and add "5" like this:

Step 5:

Connect your ESP to have the names and emails go straight to your email list.

Find your apps in this list of Wisepops integrations.

Pro tip:

Consider different campaign formats to build your BFCM waiting list.

For example, you can make a sticky bar. This format ensures that the campaign will be visible at all times, so you won't have to worry about your visitors closing the popup.

➡ Step-by-step guide to creating a sticky bar

2. Boost your lead generation with gamification

Gamified campaigns offer fun and interactive experience, making them perfect for the holiday period. Besides, spin-to-win popups (the most popular gamified campaign) convert three times more visitors on average than traditional popups.

How to make this campaign

Step 1:

In the template gallery, choose "Popup" format and "Gamification" as the use case. Then, select a spin-to-win template.

Step 2:

Customize the design of the template to match your website.

Configure the winning or losing slices in Blocks > Slices > Prize, and adjust the probability of winning or losing in the "Chance" column.

Need help? Check out these instructions for spin wheels.

3. Create an advent calendar

Digital advent calendar popups are a powerful holiday conversion tool that combines psychological triggers with festive appeal. By offering daily surprises, these campaigns create a compelling sense of anticipation—and you can easily make such campaigns with Wisepops!

How to create this campaign

This video from Sydney from our team will help you make an advent calendar in minutes. We also included textual instructions below the video.

Step 1:

Choose "Popup" and "Email and phone" in the templates library.

Step 2:

Select a template called "Advent Calendar Email Signup" and customize its design:

Step 3:

Add the incentive in Step 2:

Step 4:

Choose the campaign to be displayed on a specific day using the Schedule main menu section. After saving the campaign, duplicate it and prepare a different prize for the next day.

> More on scheduling Wisepops campaigns

4. Boost sales with AI Wishlist

AI Wishlist (for Shopify) analyzes into data sources like browsing activity, visitor profiles, and sales performance to predict what people want to buy. It automatically shows each visitor the products they're most likely to purchase, based on those they've checked out before.

AI Wishlist is completely autonomous, so you don't have to do anything except watch your sales grow. Just by how can it improve your sales? Shopify stores using AI Wishlist generate up to 5% more sales.

Read AI Wishlist case study

Shopify stores using AI Wishlist generate up to 5% more sales.

Note: Add Wisepops onsite notifications to be able to use AI Wishlist on your store. Learn more about onsite notifications.

How to create this campaign:

Step 1:

Install onsite notifications and add AI Wishlist to them.

Step 2:

Check analytics after some time to see how much revenue it generated!

5. Announce the sale and share a special discount code

The goal of this campaign is to let the visitors know that a) the Black Friday sale has begun and share a discount to take advantage of the offers. It's a good idea to maximize the usage of the discount code, which will help you track conversions.

Example from a Wisepops user:

Vinatis, a wine store, used a popup to convert shoppers who visited their store from mobile phones. The campaign announced the sale and shared the code that needed to be applied to the cart by clicking the button:

The results of this campaign were amazing, as over 5,000 visitors copied the code. That translated into a nice 13.1% CTR.

How to make this campaign:

Step 1:

Choose a template with a copiable discount code from the gallery, such as this one called "Exclusive Coupon with Tab."

Step 2:

Customize the campaign by changing the colors and adding the unique code. Also, decide what will happen when the visitors click "Copy code" by clicking the button in the campaign preview and going to the "Button" column:

Step 3:

In Display rules > Audience, choose Display on mobiles. To show this campaign to mobile visitors only.

Tip:

If you'd like to use unique discounts from your Shopify account, connect Wisepops with Shopify. The "Unique discount code" option will appear in the button settings, letting you use the discounts without leaving Wisepops.

• How to connect Wisepops and Shopify

• How to create Shopify unique discount codes in Wisepops

6. Give your VIP customers a special deal

Reward your loyal customers by giving them a special deal or a discount. This campaign would only appear to customers who have bought from you a certain amount of times (that you define yourself) and give you a great opportunity to increase sales.

How to make this campaign

Step 1:

Choose the template called "Black Friday Coupon with Tab and Discount Code" or "Exclusive Coupon with Tab:" (but feel free to select a different one—there's 200+ options for you!)

Step 2:

Customize the template by changing the design to match your website. Describe your offer in the text block and add the discount code.

Step 3:

If you connected your Shopify store, go to Display rules > Advanced. There, you will be able to apply the custom properties automatically set when using Shopify. If you're using other platform than Shopify, you'll also find custom properties there.

Here's how the settings would look like for a campaign that shows only to VIP customers who bought from you more than three times:

That's it, you can save and publish your campaign.

Learn more:

Shopify built-in properties in Wisepops.

How to set up custom properties for non-Shopify users.

7. Let more visitors know about your special offers

You'll probably have many special offers on your store around holidays (BOGOs, free shipping on orders aver X, limited-time discount on a popular product, etc), so you can raise awareness of them by promoting them to your shoppers.

Like here, Blume shares a message about a BOGO deal during the Black Friday sale:

Or—

Make a "deal of the hour" where you promote an offer available for one hour only (like this one that offers a discount on one popular item):

How to make this campaign (deal of the hour):

Step 1:

Get a "New Collection Announcement 2-Column" template in the Wisepops library.

Step 2:

Add the image of the product and describe the deal. Add the link to the product's page to the button of the campaign:

Step 3:

Set up this campaign to appear only for one hour on a specific day. Go to Schedule in the main menu and add the day and the time. More on scheduling.

Here are the settings for the campaign that runs between 4 and 5 pm on October 29:

8. Recover abandoned carts with exit campaigns and free shipping reminders

You can prevent cart abandonment with exit intent popups containing additional incentives or reminders about products.

OddBalls, for example, shows this exit campaign with a unique discount:

How to make this campaign

Step 1:

Choose the "Exit Coupon with Discount Code" template.

Step 2:

Customize the design by adding the background image and changing the copy:

Step 3:

Click the button and enable "Apply discount." This way, the discount will be automatically applied to the Shopify checkout:

More: Apply a Shopify discount code to the cart

9. Increase average order value with offers based on cart content

Offer additional products or discounts to customers who have already added items to their cart. This strategy can help increase the average order value by encouraging customers to purchase more products.

Codage Paris, for example, displays this non-intrusive message when a customer adds an item to the cart to motivate them to shop more:

How to make this campaign:

Note: Making this campaign requires integration with Shopify.

Step 1:

Create a campaign by choosing Cart:

Step 2:

Customize the campaign:

Step 3:

Set up shopping cart targeting using the Cart value property:

📘 More:

How to use onsite notifications: 10+ strategies for beginners

10. Let shoppers know the sale ends soon

Create a sense of urgency by reminding shoppers that the sale or special offer is ending soon. This can motivate them to make a purchase before it's too late.

Step 1:

Choose "End of Sale Countdown Coupon with Discount Code" template:

Step 2:

Customize the design and adjust the countdown timer. If there's a discount you'd like to share, keep the code field.

11. Extend the sale for one hour for subscribers only

Create a sense of exclusivity and reward your subscribers by giving them an extra hour to shop the sale. This can increase subscription rates and encourage customers to make a purchase.

Ideal of Sweden, for example, extended the VIP access to the sale for newsletter subscribers and collected over 10,000 emails:

How to make this campaign

Step 1:

Choose the "Mobile multistep email signup coupon with discount" template.

Step 2:

Tailor the template to the design of your website: write the copy and add the image. Also, set "Show next step" in the button settings so the campaign displays the code after they click it.

Go to Step 2 (above the campaign preview) and add the discount code:

Next steps

Learn more about how you can use Wisepops to grow your business:

Read the stories of our clients.