Last updated Mon Jan 15 2024
Best Seasonal Campaign Contest: Results!
And that’s a wrap on our latest contest in the Wisepops community!
This time, it was a pretty special one, too—
Talented marketers unleashed their creative geniuses to use Wisepops to craft seasonal onsite marketing campaigns that not only engage but convert.
In this post, we invite you to journey through the remarkable entries that this contest has yielded. We’ll go through each campaign and, of course, announce the winners!
Results of previous Wisepops Community contests:
Create personalized shopping experiences for every visitor at your store
Participants:
Quandoo — Christmas loyalty spin-to-win campaign
Ideal of Sweden — Black Friday / Cyber Monday 2022
LePantalon — A gift with the purchase campaign
Powertool World — Easter Egg Hunt campaign
Db Journey — Cyber Monday pop-up
OMAJ — Back to school eco-friendly spin-to-win popup
Nuoo — Advent Calendar Campaign
Syos — A special free sample offer
4MURS — “Dads’ wishlist” campaign with pop-up & notification
Madura — Black Friday Pop-up Campaign
émoi émoi — Back to School Braderie Campaign
Soi Paris — Spin to Win Christmas Campaign
Plume Paris — Christmas Campaigns
Mium Lab - French Days Campaign
The Winners:
🏆 The People's Choice Award: Quandoo & Ideal of Sweden
🏅 The Wisepops (Judges) Choice Award: LePantalon & Powertool World
1. Quandoo — Christmas loyalty program spin-to-win campaign
First, Quandoo informed users on the portal that if they made a reservation, they would receive a promo code for their next one. This banner appeared after a user made a reservation:
“In December, Quandoo typically experiences an increase in visitors on both the portal and the app. Users tend to make more reservations to meet with friends and colleagues before Christmas. We wanted to treat them and also motivate them to make reservations one more time in January.”
Website: Quandoo (six websites in six different countries, including Australia, Singapore, and Austria).
Why this is a great campaign:
The popups were activated during the time when Quandoo website experienced the highest visitor count and motivated visitors to make one more reservation
Both mobile and desktop visitors were targeted (the campaign was optimized to be displayed well on mobile devices)
Performance:
Among users who viewed the promo code, Quandoo observed a gradual increase in the conversion rate in the following month
Quandoo received +20% more newsletter subscribers compared to a usual month
2. Ideal of Sweden — Black Friday 2022
"Our mission for BFCM sales periods was simple, yet ambitious: drive sales and grow our email database.
To make this happen, we divided our campaign into three distinct phases: Pre-BFCM, BFCM, and Post-BFCM. The duration of the campaigns was from November 1th to November 28th.
The pre-BFCM phase was all about building anticipation. We offered VIP access to our Black Friday sale, creating an exclusive club for our most loyal customers. The key here was Wisepops embeds - these little wizards allowed us to offer a seamless sign-up experience without disrupting the overall user journey:"
"The post-BFCM phase was our final flourish. We extended a 'last-chance' offer to our newsletter subscribers and VIP members - 50% off everything, plus an extra 10% for one hour only. This was our way of saying thank you to our loyal customers, and it paid off with a CTR of 15.82%:"
“Our mission for BFCM sales periods was simple, yet ambitious: drive sales and grow our email database. To make this happen, we divided our campaign into three distinct phases: Pre-BFCM, BFCM, and Post-BFCM.”
Website: Ideal of Sweden
Why this is a great campaign:
Using multiple channels to keep the message prominent (popups and embeds)
Placing embeds in various high-traffic pages to maximize visibility
Using a countdown and a time-limited post-Black Friday offer to drive a sense of urgency
Performance:
Ideal of Sweden collected roughly 10,000 new emails, growing their customer base like never before!
3. LePantalon — A gift with the purchase campaign
“We used notifications as a subtle yet effective way to surface this offer. The notification was neither pushy nor intrusive, striking a balance between informing and engaging customers. Plus, it allowed users to reopen it at any point to copy the code if they forgot, enhancing user experience and convenience.”
Website: LePantalon
Why this is a great campaign:
The notification helped boost sales
More customers were introduced to the emoi emoi’s collaboration with other brands
Performance:
37% Click-through rate
8% Completion rate
The code CHOUCHOU100 was used 150 times
4. Powertool World — Easter Egg Hunt
“Our Easter Egg Hunt campaign was an egg-ceptional success! It proved that sometimes, the best way to crack open increased sales and customer engagement is to think outside the box and make the shopping experience a joyous game.”
Website: Powertool World
Why this is a great campaign:
Encourages visitors to browse the store (the “egg” appeared after a visitor viewed four pages)
Makes the shopping experience more enjoyable
Promoted a sense of urgency with the coupon expiration date
Performance:
5. Db Journey — Cyber Monday pop-up
“We aimed to connect with our customers who crave value and quality, while also painting a picture of missed opportunities if they didn't act fast…
We also kept tabs on conversion rates and purchases during the campaign, +25% more sales that day compared to last year's cyber Monday!”
Website: Db Journey
Why this is a great campaign:
Beautiful branded design that fits the website perfectly
Created FOMO among customers, driving sales growth for those who didn't purchase on Black Friday
Performance:
15.2% CTR
+25% more sales that day compared to last year's cyber Monday
6. OMAJ — Back to school eco-friendly spin-to-win popup
“We wanted our users to be able to spin the wheel as soon as they landed on our site, without missing out on any of the exciting prizes they could win.
The visually appealing design grabs immediate attention – a crucial element when creating a campaign. It's important to be both effective in content and to avoid overwhelming the campaign.”
Website: OMAJ
Why this is a great campaign:
Contained several prizes
Helped increase sales
Contributed to a significant increase in traffic after the campaign ended
Performance:
Altogether, this campaign generated 8,991 emails in one month, with CTR often higher than 12%.
A conversion rate of 15% with the code GREEN20
A conversion rate of 6% with the code GREEN10.
A conversion rate of 2% with the code LIVROMAJ.
7. Nuoo — Advent Calendar Campaign
“We saw a nice increase in our subscriber base and created a buzz around our Advent calendar. Beyond meeting our immediate goals, we also gathered high-quality leads for future marketing campaigns”
Website: Nuuo
Why this is a great campaign:
Included multiple channels (notifications and ecommerce popups)
Strategic placement on the website
Created a sense of urgency (by offering early access to Black Friday deals to 500 first subscribers)
Gathered high-quality leads for future marketing campaigns (the newsletter sent to these leads later performed exceptionally well, with a 20% order rate)
Performance:
66% sign-up rate from both desktop and mobile users for the popup
11% click-through rate and 4% completion rate for the notification
8. 4MURS — “Dads’ wishlist” campaign with pop-up & notification
“We succeeded in communicating in an innovative and cross-lever way during this commercial period, while boosting the number of recorded visits (new visitors and contacts already registered) over the period.”
Website: 4MURS
Why this is a great campaign:
Increased visitor engagement with the special offer
Boosted data collection from potential customers
Performance:
4MURS managed to increase the number of accounts created by just over 5%
9. Syos — A special free sample offer
“Actually this month of August has been our best month ever in sales.”
Website: Syos
Why this is a great campaign:
An attractive, time-limited offer
Use of multiple channels to maximize the visibility of the offer on the website (onsite notifications and a bar)
Use of offsite marketing (three emails with reminders) to maximize customer engagement
Performance:
Conversion rate the week before the offer: 1.3%
Conversion rate during the offer: 2.3%
+88% revenue growth
CTR and CVR of the notification was 25% and 10%, respectively:
10. Madura — Black Friday Pop-up Campaign
“The campaign was a success! The popups not only drove more traffic and increased our subscriber count but also led to tangible sales, significantly boosting our conversion rate.”
Website: Madura
Why this is a great campaign:
An attention-grabbing visual
A countdown that drives a sense of urgency
A discount as an additional incentive to buy
Performance:
298 sign-ups and an average sign-up rate of 15.85% in one day
Of all the customers that ordered on the day this campaign was active, 9% used the discount code
11. émoi émoi — Back to School Braderie Campaign
“We chose to use a notification feed instead of a more traditional popup. This decision was made to align with our brand culture of subtlety and non-aggressiveness. We wanted to engage our customers without being pushy, offering them a smooth, enjoyable browsing experience.”
Website: émoi émoi
Why this is a great campaign:
Promotion of the unsold stock from a previous season
Advertising new capsule collections in a visitor friendly way
Performance:
The notification resulted in a nice 18% CVR:
12. Soi Paris — Spin to Win Christmas Campaign
“This initiative significantly increased our Return on Ad Spend (ROAS) and overall marketing efficiency during a season where we traditionally invest heavily in marketing.”
Website: Soi Paris
Why this is a great campaign:
Creates an enjoyable shopping experience
Gives a chance to win a nice bonus (a 10% discount, free delivery, and a 150€ voucher)
Helped achieve the main goals: collect emails and drive sales
Performance:
Between December 1st and December 25th, the campaign had 8,850 displays, collected 2,224 emails, and achieved a sign-up rate of 25%
13. Plume Paris — Christmas Campaigns
“Every week, customers eagerly awaited the new wheel. The results of this campaign were extremely positive, exceeding our expectations.”
Website: Plume Paris
Why this is a great campaign:
Multiple campaigns with different offers every week
Each campaign contained deals for specific product categories
Helped boost sales significantly during the holiday season
Performance:
Plume Paris were able to collect over 7K new emails and generate numerous sales.
14. Mium Lab - French Days Campaign
“The analytics shows that the visitors who have interacted with our feed and notification are more likely to spend time on our website and convert.
In fact, in the last 7 days, 9% of our revenue can be attributed to our notifications and the campaign is not over yet!”
Website: Mium Lab
Why this is a great campaign:
Helped drive customers to a page with special offers
Used multiple onsite channels (the onsite notifications and a bar) to maximize the visibility of the promo
Performance:
The campaign generated 422 impressions, with a solid 68% of these leading to clicks - and an impressive 60% completion rate.
Pawel Lawrowski
Pawel is the Head of Growth at Wisepops and an expert in lead generation, popups, ecommerce, and onsite marketing.
With over a decade of experience in digital marketing and ecommerce, he has both build marketing teams from scratch and led strategic business growth projects.
Pawel has worked with countless online businesses on marketing strategies and is now sharing his knowledge. Previously, he was an head of growth at Tidio, where his responsibilities ranged from creating marketing materials to building acquisition channels.
Education
West Pomeranian University of Technology
Certifications
Marketing Strategy (course)
Advanced Growth Strategy (course)
Retention & Engagement (course)
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