How Ardent Drives Client Growth with Onsite Campaigns

About Ardent

Ardent is a full-service digital marketing agency specializing in performance-led strategy, paid media, analytics, and conversion optimization for growth-focused businesses. Based in North Sydney, Australia, Ardent crafts seamless media and creative strategies that drive measurable client success.

Their comprehensive service offering spans SEO, paid media, public relations, creative services, and web design and development. With a diverse portfolio of clients ranging from non-profit organizations and aged care providers to retail and education sectors, Ardent has built a reputation for delivering impactful outcomes across multiple industries.

The challenge: moving beyond basic popups to strategic conversion tools

Ardent builds beautiful, high-performance websites and digital marketing strategies for their clients. However, they found that many popup solutions were often clunky, difficult to brand consistently, and lacked the strategic flexibility needed to meet specific client goals, whether filling silent retreats or building a massive email list.

They needed a tool that was:

• Aesthetically flexible: To match the premium design of their clients' websites.

• Strategically versatile: To create tailored campaigns for different objectives.

• Easy to manage: To deploy and optimize campaigns across multiple client sites without technical headaches.

The solution: a centralized conversion platform for agency efficiency

Ardent turned to Wisepops as their dedicated conversion platform. Beyond creating beautiful campaigns, Wisepops solved their agency-specific operational needs.

Multi-site management from one dashboard

Wisepops' agency-friendly infrastructure allowed Ardent to:

• Manage all client websites from a single, unified Wisepops account

• Monitor performance across their entire portfolio with consolidated analytics

• Duplicate winning templates and campaigns across different client sites with just a few clicks

Wisepops analytics dashboard provides Ardent with good visibility into how each campaign performs across different dimensions. They can instantly see conversion data segmented by specific pages, geographic locations, and device types—enabling them to make data-driven optimization decisions for each client:

Strategic campaign execution

With their operational foundation in place, Ardent developed a proven playbook, creating popup campaigns that felt like a native part of their clients' websites.

1. For Megasealed.com.au: precision lead capture for scale

Playbook: For a client needing rapid email list growth, Ardent built a clean, high-contrast email capture popup optimized for both mobile and desktop.

Mobile Popup:

Desktop Popup:

Wisepops' smart triggers ensured the popup campaign is displayed at the right moment without being intrusive: on exit, only on relevant pages:

2. For Jisa.org.au: visual storytelling for high-value conversions

Playbook: Ardent used Wisepops' design capabilities to create visually stunning popups featuring serene, beautiful imagery of the retreat environments. Ardent has also implemented smart targeting rules of targeting specific Australian regions to ensure popups are relevant to visitors.

The results: measurable impact and elevated client success

By applying their strategic playbook, Ardent delivered extraordinary results that directly boosted their clients' bottom lines. 

Since they implemented Wisepops on their clients sites, here’s what they achieved:

For Megasealed.com.au (lead generation):

• Generated over 500,000+ popup displays.

• Successfully captured 15,000+ new email leads for their client's nurturing funnel.

• Proved the effectiveness of a simple, optimized design focused on a single goal.

For Jisa.org.au (event promotion):

• Achieved an average CTR of 16% across all retreat campaigns.

• Record-breaking campaign peaked at a 32% CTR, dramatically increasing registrations for their silent weekends.

• The visually immersive popups successfully converted site visitors by selling the feeling of the retreat.