How Aime Generated €300K+ in Attributed Revenue with Intelligent Onsite Engagement

About Aime

Established in France in 2018, Aime is a holistic beauty brand rooted in gut health. Founded by Mathilde Lacombe, Aime offers a new approach to skincare by combining supplements, skincare, and wellness rituals. All our formulas are designed to support the skin from the inside out — with a focus on probiotics, collagen, and clean, effective ingredients.

The challenges

Aime faced the challenge of creating personalized digital experiences that would match the quality of their products. With customers increasingly shopping across multiple devices and expecting tailored recommendations, they needed to build engaging touchpoints throughout the customer journey.

Specific pain points included:

• Mobile engagement issues: High mobile traffic but lower conversions compared to desktop traffic

• Limited website personalization: Difficulty providing tailored product recommendations at scale

• Cart abandonment: Customers leaving without completing purchases, especially on first visits

• International expansion: Need to customize messaging for different markets (Belgium, Italy, France, etc.)

To address these challenges, Aime partnered with Wisepops to create intelligent, non-intrusive customer engagement campaigns that would enhance the shopping experience while driving measurable revenue growth.

The winning playbook

1. Multi-channel visitor engagement strategy

Popups and bars captured immediate attention for new visitors, while the onsite feed provided persistent, non-intrusive touchpoints for ongoing engagement. This dual approach ensures maximum user engagement without overwhelming the customer experience.

2. Recommending products with AI

AI-powered product recommendations including "Recently Viewed" (the first image below) and "Best Sellers" help customers navigate Aime's product catalog effectively.

3. Increasing engagement with gamified campaigns

Interactive experiences like treasure hunts (“capsule” hunts), spin-to-win wheels, and seasonal advent calendars (below) create excitement while driving conversions. These gamified elements achieved exceptional engagement rates, with some campaigns reaching 30%+ CTR.

4. Dynamic website personalization

Aime used a few strategies, including geo-targeted campaigns that adapt messaging for international visitors (e.g., Belgium shipping information), UTM-based targeting to show different messages based on traffic sources. Also, there are special notifications for France-based visitors (like this one below with tips from the brand’s co-founder, shown only on the page with her favorite items).

5. Promoting diagnostic & guidance tools

Aime used the feed to drive visitors to interactive diagnostic tools to help customers find their perfect skincare routine, while targeted redirection guides them to relevant product categories. This consultative approach builds trust while driving qualified traffic to product pages.

Results

Aime successfully created engaging digital experiences that mirror their brand values of simplicity and effectiveness:

• €300K+ in attributed revenue

• 20,000+ emails generated through gamified website campaigns

• +10% average campaign engagement rate

• Enhanced customer experience across all devices

• Scalable system for international expansion and future campaigns

Results based on Wisepops analytics with 5-day post-click attribution. All campaigns ran December 2024 - June 2025.