Draft

How Aime Generated €300K+ in Attributed Revenue with Intelligent Onsite Engagement

About Aime

Established in France in 2018, Aime is a holistic beauty brand rooted in gut health. Founded by Mathilde Lacombe, Aime offers a new approach to skincare by combining supplements, skincare, and wellness rituals. All our formulas are designed to support the skin from the inside out — with a focus on probiotics, collagen, and clean, effective ingredients.

Key results (December 2024—June 2025)

  • €300Kecommerce revenue

    attributed to Wisepops campaigns

  • 130K+tracked conversions

    driven by targeted campaigns

  • 20K+new email leads

    generated through gamified campaigns

  • +10%average engagement

    rate across all campaigns

The challenges

Aime faced the challenge of creating personalized digital experiences that would match the quality of their products. With customers increasingly shopping across multiple devices and expecting tailored recommendations, they needed to build engaging touchpoints throughout the customer journey.

Specific pain points included:

  • Mobile engagement issues: High mobile traffic but lower conversions compared to desktop traffic

  • Limited website personalization: Difficulty providing tailored product recommendations at scale

  • Cart abandonment: Customers leaving without completing purchases, especially on first visits

  • International expansion: Need to customize messaging for different markets (Belgium, Italy, France, etc.)

To address these challenges, Aime partnered with Wisepops to create intelligent, non-intrusive customer engagement campaigns that would enhance the shopping experience while driving measurable revenue growth.

The winning playbook

1. Multi-channel visitor engagement strategy

Popups and bars captured immediate attention for new visitors, while the onsite feed provided persistent, non-intrusive touchpoints for ongoing engagement. This dual approach ensures maximum user engagement without overwhelming the customer experience.

2. Recommending products with AI

AI-powered product recommendations including "Recently Viewed" (the first image below) and "Best Sellers" help customers navigate Aime's product catalog effectively.

3. Increasing engagement with gamified campaigns

Interactive experiences like treasure hunts (“capsule” hunts), spin-to-win wheels, and seasonal advent calendars (below) create excitement while driving conversions. These gamified elements achieved exceptional engagement rates, with some campaigns reaching 30%+ CTR.

4. Dynamic website personalization

Aime used a few strategies, including geo-targeted campaigns that adapt messaging for international visitors (e.g., Belgium shipping information), UTM-based targeting to show different messages based on traffic sources. Also, there are special notifications for France-based visitors (like this one below with tips from the brand’s co-founder, shown only on the page with her favorite items).

5. Promoting diagnostic & guidance tools

Aime used the feed to drive visitors to interactive diagnostic tools to help customers find their perfect skincare routine, while targeted redirection guides them to relevant product categories. This consultative approach builds trust while driving qualified traffic to product pages.

Results

Aime successfully created engaging digital experiences that mirror their brand values of simplicity and effectiveness:

  • €300K+ in attributed revenue

  • 20,000+ emails generated through gamified website campaigns

  • +10% average campaign engagement rate

  • Enhanced customer experience across all devices

  • Scalable system for international expansion and future campaigns

Results based on Wisepops analytics with 5-day post-click attribution. All campaigns ran December 2024 - June 2025.

"Implementing Wisepops allowed us to seamlessly bridge key feature gaps on our website and deliver a more personalized user experience. Thanks to targeted notifications, we were able to engage visitors with the right message at the right time, while gamified pop-ups gave us the flexibility to create timely, interactive experiences — ultimately driving stronger engagement and improved conversion rates.."

Sophie Durroux, Ecommerce Manager at Aime

Future roadmap:

  • Advanced AI-powered personalization with "Frequently Bought Together" and other product recommendations algorithms

  • A/B testing timing, message and design for campaign optimization and ROI measurement with the control group 

  • Expanded international campaigns for new markets

  • Deeper integration with customer lifecycle marketing

Pawel Lawrowski

Pawel is the Head of Growth at Wisepops and an expert in lead generation, popups, ecommerce, and onsite marketing.

With over a decade of experience in digital marketing and ecommerce, he has both build marketing teams from scratch and led strategic business growth projects.

Pawel has worked with countless online businesses on marketing strategies and is now sharing his knowledge. Previously, he was an head of growth at Tidio, where his responsibilities ranged from creating marketing materials to building acquisition channels.

Education

West Pomeranian University of Technology

Certifications

  • Marketing Strategy (course)

  • Advanced Growth Strategy (course)

  • Retention & Engagement (course)

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