Create Exit-Intent Popups That Drive Results


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Looking to learn more about exit-intent popups? You’re on the right page!

an exit popup example (source:

We’ve spent 6 years testing exit popups and advising top-profile clients on how to use them best to drive conversions. And now we’ve compiled what we’ve learned onto this page to help you get started! Let’s not waste a minute!

Exit-intent Popup Q&A

What is an exit-intent pop up? What is exit-intent?

The exit-intent technology relies on mouse cursor tracking. When a visitor is about to close the page she’s on, she has to move her mouse upwards to reach for the close option. The exit-intent script detects this mouse movement and sends a signal triggering the popup to appear. We call this kind of popup an exit-intent popup or exit popup.

Do exit-intent popups work?

Short answer: Yes, they do. On average, exit popups outperform “traditional” popups by +5%. This result shouldn’t come as a surprise: Exit overlays don’t interrupt the visitor’s navigation and don’t have any negative impact on the user experience.

What is the average conversion rate for an exit pop-up?

Among our top 100 clients, exit pop-ups’ average conversion rate is 3.93%. But there are huge differences between the top of the sample and the bottom. The conversion rate is greatly affected by the incentives used, the design of the popup and the additional segmentation rules that are applied.

Do exit popups work on mobile?

It depends on your exit popup tool! Wisepops does support mobile exit intent detection.

On mobile devices, it’s not possible to track mouse movements. Instead, we assume that visitors are about to exit when they hit the back button or scroll up a little to access the URL bar. You can find more information about mobile exit-intent in this article.

Should I use an exit popup or delay my popup?

We’ve never had a chance to A/B test the two options ourselves. But our platform would let test this in two clicks…

Learn more

How to Create an Exit Intent Popup That Instantly Converts

Designing exit popups looks easy. But designing exit offers that work is another story. We share all the tips and tricks we’ve learned along the way.
Learn how to create the best exit popup

5 Exit Popup Hacks That Will Instantly Get You More Sales

It can take only a few tweaks to your popup to increase its chances to convert your visitor into a customer. We share 5 techniques you can apply right away to improve your exit-intent popups.
Learn how to improve your exit popups

20 Brilliant Exit-Intent Popup Examples You Can Copy

Do you need some inspiration for your exit popup? We’ve gathered some of the best-looking exit popups on the web.
Get some inspiration

How to Find the Right Exit Popup Software?

Looking for the right tool to create the best Exit-Intent Popup for your website? This guide will help you find the one.
Check the comparison

How to create your first exit-intent popup?

  1. Register on Wisepops
  2. Select an exit popup template or start from scratch
  3. Customize your popup design (with exit popups, it’s recommended to have a large popup and eye-catching visuals)
  4. Select the “exit intent” trigger and choose the pages you want to display your popup on and who should see it
  5. Activate your campaign

You’re done!

How Can You Leverage Your Exit Popups?

Lead generation

Establish relationships with qualified website visitors who might be interested in buying from you at a later time. Capture their emails before they leave forever.

Boost sales

Present visitors with attractive offers and conversion-driven copy that drives them to revisit your product pages before they navigate away from your site.

Prevent abandoned carts

Overcome objections and offer enticing information that drives potential customers back to the shopping cart.

Seasonal promotions

Inform website visitors about special offers and seasonal promotions that persuade them to buy from you now, not later.

List building

Encourage visitors to join your email list to receive information about upcoming special offers, promotions, and new products so that you can retarget them by email later.


Learn how to improve your website, products, and business by getting helpful feedback from website visitors.

Why Wisepops

Easy to set up, easy to use

Build and launch compelling exit popups on your website without any coding experience or help from developers.

Works with all websites

Wisepops is compatible with all websites and can be set up with Google Tag Manager.

Advanced targeting

Create popup campaigns that target specific audiences so you can present them with offers and products they’ll love.

Integrates everywhere

Save even more time by seamlessly connecting with most popular email marketing software providers.

Track and improve your results

Track your campaign performance over time with detailed stats. Launch A/B tests that help you understand what motivates visitors and how to build more effective exit popups.

Gorgeous templates

Publish and customize your popups in no time by selecting from a suite of tried and tested templates proven to convert.

Advanced customization options

Build popups that match your branding, fit into the style of your website, and meet the unique needs of your business.

More Popup Formats

Join 1,000+ teams that love Wisepops

  • Unilever
  • Vans
  • Virgin
  • Greenpeace
  • Fender
  • Postmates
  • Mixpanel
  • Ocado
  • Fiverr
  • Freeletics