What is an exit-intent pop up? What is exit-intent?
The exit-intent technology relies on mouse cursor tracking. When a visitor is about to close the page she’s on, she has to move her mouse upwards to reach for the close option. The exit-intent script detects this mouse movement and sends a signal triggering the popup to appear. We call this kind of popup an exit-intent popup or exit popup.
Do exit-intent popups work?
Short answer: Yes, they do. On average, exit popups outperform “traditional” popups by +5%. This result shouldn’t come as a surprise: Exit overlays don’t interrupt the visitor’s navigation and don’t have any negative impact on the user experience.
What is the average conversion rate for an exit pop-up?
Among our top 100 clients, exit pop-ups’ average conversion rate is 3.93%. But there are huge differences between the top of the sample and the bottom. The conversion rate is greatly affected by the incentives used, the design of the popup and the additional segmentation rules that are applied.
Do exit popups work on mobile?
Yes, they do! On mobile devices, it’s not possible to track mouse movements. Instead, we assume that visitors are about to exit when they hit the back button or scroll up a little to access the URL bar. You can find more information about mobile exit-intent in this article.
Should I use an exit popup or delay my popup?
We’ve never had a chance to A/B test the two options ourselves. But our platform would let test this in two clicks…