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Looking to learn more about exit-intent popups? You’re on the right page!
We’ve spent 6 years testing exit popups and advising top-profile clients on how to use them best to drive conversions. And now we’ve compiled what we’ve learned onto this page to help you get started! Let’s not waste a minute!
The exit-intent technology relies on mouse cursor tracking. When a visitor is about to close the page she’s on, she has to move her mouse upwards to reach for the close option. The exit-intent script detects this mouse movement and sends a signal triggering the popup to appear. We call this kind of popup an exit-intent popup or exit popup.
Short answer: Yes, they do. On average, exit popups outperform “traditional” popups by +5%. This result shouldn’t come as a surprise: Exit overlays don’t interrupt the visitor’s navigation and don’t have any negative impact on the user experience.
Among our top 100 clients, exit pop-ups’ average conversion rate is 3.93%. But there are huge differences between the top of the sample and the bottom. The conversion rate is greatly affected by the incentives used, the design of the popup and the additional segmentation rules that are applied.
On mobile devices, it’s not possible to track mouse movements. Instead, we assume that visitors are about to exit when they hit the back button or scroll up a little to access the URL bar. Both actions can be detected using a mobile exit-intent script.
A mobile exit popup on anyvan.com
We’ve never had a chance to A/B test the two options ourselves. But our platform would let test this in two clicks…
Designing exit popups looks easy. But designing exit offers that work is another story. We share all the tips and tricks we’ve learned along the way.
Learn how to create the best exit popup
It can take only a few tweaks to your popup to increase its chances to convert your visitor into a customer. We share 5 techniques you can apply right away to improve your exit-intent popups.
Learn how to improve your exit popups
Do you need some inspiration for your exit popup? We’ve gathered some of the best-looking exit popups on the web.
Get some inspiration
You’re done!
Establish relationships with qualified website visitors who might be interested in buying from you at a later time. Capture their emails before they leave forever.
Present visitors with attractive offers and conversion-driven copy that drives them to revisit your product pages before they navigate away from your site.
Overcome objections and offer enticing information that drives potential customers back to the shopping cart.
Inform website visitors about special offers and seasonal promotions that persuade them to buy from you now, not later.
Encourage visitors to join your email list to receive information about upcoming special offers, promotions, and new products so that you can retarget them by email later.
Learn how to improve your website, products, and business by getting helpful feedback from website visitors.
Build and launch compelling exit popups on your website without any coding experience or help from developers.
WisePops is compatible with all websites and can be set up with Google Tag Manager.
Create popup campaigns that target specific audiences so you can present them with offers and products they’ll love.
Save even more time by seamlessly connecting with most popular email marketing software providers.
Track your campaign performance over time with detailed stats. Launch A/B tests that help you understand what motivates visitors and how to build more effective exit popups.
Publish and customize your popups in no time by selecting from a suite of tried and tested templates proven to convert.
Build popups that match your branding, fit into the style of your website, and meet the unique needs of your business.
WisePops is not limited to exit popups. Explore the other formats we offer:
