Exit Popup Software, a Detailed Comparison

The latest data shows that websites have an average conversion rate of 2.35% but optimized websites can get as much as five times better results. Exit pop-ups are one of the most effective CRO measures you can take to turn your website visitors into customers.

After all, a high bounce rate can hinder your ROI — that’s why having an exit popup is so crucial. By adding one, you’ll be able to keep people on your site longer and boost the odds of them making a purchase.

Of course, with a myriad of exit-intent popup software out there, it can be hard to find the right one for you. Furthermore, it’s also tricky to find an option with the ideal set of features that you need. Let’s get right into some of the best options!

Top 3 Options


Let’s start by taking a look at Wisepops. It shares a lot of features with the other options down below such as segmentation, customizable CTAs, and split testing but also boasts a lot of unique advantages. First of all, Wisepops is one of the strongest exit-intent popup builder in terms of analytics.

You’ll be able to see detailed reports with regard to website visitor tracking and even see the figures for your ROI. These info-rich reports will make it easier for you to gauge the efficacy of your ongoing exit-intent popup campaigns.

Perhaps the biggest benefit for new marketers is the live online training and knowledge base that Wisepops uses to make the familiarization process as seamless as possible. Users have also left positive reviews with regard to the quality of customer service.

Screenshot of a Wisepops review on Capterra

The pre-made exit-intent templates are a lot better than what you’d see in competing platforms, so you won’t have to spend as much time creating custom designs. If all that sounds good to you, then you should check out the Wisepops free trial (no credit card required). Creating a great exit-intent popup and publish it should take you about 5 minutes.

The tool also includes a lot of timing and segmentation options that go way beyong exit-intent (time on page, device, URL, source of traffic, etc.)

After trying the software out for a few days and verifying that it suits your needs, you can sign up for a paid subscription starting at $29/month — which is pretty cheap considering how much value the platform offers in terms of exit popups, analytics, and more.


  • Includes mobile exit-intent detection (back button pressing and scroll up)
  • User segmentation
  • Customizable CTAs
  • Split testing functionality
  • Traffic and ROI analytics
  • Knowledge base documentation
  • Well-trained customer service
  • High-quality template gallery
  • Free trial


  • No budget-tier plans yet

Try Wisepops


The aptly named OptinMonster is a monster with regard to its feature list. In fact, it’s one of the most feature-rich options out there in the lead generation space. In addition to exit popups, it lets you add slide-ins, popup forms, and full-screen splash effects.

A screenshot of an Optinmonster review on G2

This versatility is great for websites that want to diversify their CRO efforts instead of relying on a single method. Ease of use is a big reason that marketers have stuck to the platform since its launch in 2013.

You can literally drag and drop elements in their builder which reduces the learning curve. It also pays close attention to the importance of cross-platform compatibility by letting you create mobile popups.

OptinMonster’s A/B testing capabilities are top-notch, and the exit intent tool has pretty much everything you need in terms of customization. You can add a countdown timer, inactivity sensor, floating bar, and even custom success messages.

If you’re going for the basic plan, then it starts at $9/month. The higher tiers will cost significantly more, so it all comes down to what your specific needs are. Overall, OptinMonster is affordable, flexible, versatile, and easy to use making it a strong candidate.


  • Extensive feature set
  • Easy-to-use drag & drop builder
  • Split-test friendly
  • Customizable exit popups


  • The top shelf plan may be too pricey for younger companies
  • The form builder is pretty limited

Try Optinmonster

Thrive Leads

Next up, we have Thrive Leads. This software is a great option if you don’t want the same exit popup to trigger for all users. After all, many companies target multiple demographics to stay competitive and thus need to tailor their marketing elements accordingly.

The SmartExit technology that Thrive Leads uses only triggers a popup when specific conditions have been met. This means that popups will be triggered based on criteria such as time spent on the website, the user’s activities while browsing the site, and more. These options should help you build a solid email list without ruining the user experience.

Much like OptinMonster, Thrive Leads provides native functionality for those who like to split test their popups. The A/B testing interface is quite intuitive so greenhorns will feel just as comfortable with it as veteran marketers do.

Beyond the split testing and customizable trigger options, Thrive Leads is also praised for its large catalog of popup layouts and animations to choose from, making it a great pick for creative types.

Some users have managed to boost their conversion rate by a few hundred percent after leveraging Thrive Leads, so the potential gain is clearly there. You can buy your license for $67 or become a Thrive Member for $19/month to access all the company’s tools.


  • Targeted trigger options with SmartExit technology
  • Native A/B testing
  • Expansive layout and animation catalog
  • Subscription option that lets you use all plugins and themes from Thrive


  • Licenses only come with a year of support

Try ThriveLeads


What is an exit pop up?

In essence, an exit popup is a powerful type of CTA that only shows up when your visitors are about to leave your website. This can be your last line of defense against a high bounce rate. Furthermore, it’s less annoying than other forms of popups that trigger randomly.

How do exit-intent popups work? How does exit-intent technology work?

You might be wondering how a piece of software would even know when someone is about to leave the site. It’s actually quite simple, they track the cursor and trigger the popup when your mouse is about to leave the screen.

Do exit popups work on mobile?

Does that mean it’s impossible to set up exit popups on mobile since there’s no mouse? Not at all! Mobile versions of exit popups use other indicators to figure out when a user is about to leave your site such as the back button or swiping down to reveal the search bar.

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