Onsite Insider: Edition #1

Welcome to Onsite Insider, our new series dedicated to analyzing exceptional onsite campaigns and uncovering what makes them stand out.

Our goal with this project is to assist you in maximizing sales and conversions of your current traffic.

In every edition, you'll get onsite campaigns from successful brands that'll give you new ideas, tried-and-tested techniques, and valuable insights into their strategies.

Let's kick things off with the very first one!

Stop them from leaving... and lend a hand with choosing a product

While perusing Stumptown Coffee Roasters recently, I came across their latest product, the Colombia Huayku blend. I glanced through the details, but opted to check out other blends.

That's when this message appeared, as potential exit intent was detected:

This campaign:

• appeared only when I tried to exit

• let me know about the offer I'd get if I bought this blend

• was personalized, eg. contained the product's name and image, motivating to try it specifically

Free shipping sounded great but—

Choosing coffee online is like choosing a wine bottle based only on its label (unless you're a real pro).

So, did I buy? Nope.

But—

That offer can prevent a lot of customers from leaving right away.

So, I visited a few more blends but still couldn't quite decide (in fact, 53% of customers research multiple products before choosing). So, at one point, I ended up on the product menu page, looking at the colorful packages.

That's when this campaign appeared:

"Discover your coffee match"?

That might be interesting.

Will it help me with making a choice?

Sounds like it can!

So, I clicked to see a tip to get more info:

Now, that's what I'm talking about. I've got a few minutes to spare (especially when it comes to the quality of the coffee I drink).

An interesting thing about this message is that it shows it only to those who:

• are hesitating to buy (eg. going back and forth between different products)

• have not tried the product quiz

• have not yet signed up for the brand's newsletter

This campaign makes an awesome example of behavioral targeting that focuses on converting shoppers who are not familiar with the brand's products.

Any potential customer who needs help with choosing a blend can click and get personalized recommendations thanks to the quiz:

This campaign is a brilliant example of onsite marketing because it incorporated a simple human nuance "into the website" and acted on browsing behavior—that's onsite marketing all about.

That's how you can really get leads and sales!

How to build such onsite campaigns

Info on to show campaigns only to new visitors: Targeting new visitors

Making sure your "quiz" appears only on specific pages: Page targeting

Try targeted campaigns on your website: Use our onsite marketing platform for free or see 20 ideas how to use it for ecommerce stores.