How carVertical Achieved 19% CTR and Built a 574K Email List
About carVertical
carVertical is a comprehensive vehicle history platform that provides detailed car reports across European markets. Their platform serves car buyers, dealers, and automotive professionals who need reliable vehicle history information before making purchasing decisions.
Company size
Industry
Use cases
Features used
Midsize
Automotive data & / vehicle history reporting
Build email list at scale
Localize lead generation campaigns for multi-market performance
Target website visitors based on visited pages
Popup builder
Embeds
A/B testing
Language and page targeting
Integrations: Klaviyo
Key results
The Challenges
carVertical needed to convert high-volume website traffic (81.2M pageviews) into engaged users across multiple European markets while managing the complexity of a single-page application. Key challenges included:
Low visitor engagement: Many potential customers left without signing up
Geographic complexity: Needed localized messaging across European countries
Technical integration: Required seamless integration with single-page application
Mobile optimization: Growing mobile traffic needed optimized mobile experiences
Scale management: Converting massive traffic into meaningful email subscribers
Localization management: Manual effort required for managing popups across multiple markets
The Winning Strategy
1. Multi-market European success
carVertical's geo-targeting strategy delivered exceptional results across diverse European markets, with several countries achieving CTRs above 25%. Their localized approach ensures messaging resonates with cultural preferences and local automotive buying behaviors.
2. Strategic A/B Testing optimization
A/B testing became a game-changer for carVertical, allowing them to optimize popup timing, design, and messaging efficiently. The "10 Off - RO - Mobile - Adjusted text" campaign achieved 38.9% CTR through systematic testing of button arrangements, text variations, and design elements.
3. Strategic page-level targeting
Analytics reveal sophisticated targeting across key user journey points:
Landing/Features pages: 32% CTR (highest engagement)
Precheck/Pricing pages: 18.9-27.8% CTR (capturing high-intent users)
Product pages: 13.5% CTR (converting familiar users)
5. Precise Control and Flexibility
Wisepops provided the flexibility and control carVertical needed for their single-page application, offering precise control over when and where popups are shown across different markets and user segments.
Key learnings
A/B Testing drives efficiency: Systematic testing of popup timing, design, and messaging allows for efficient campaign optimization and significant performance improvements.
Localization drives performance: Geo-targeted, culturally relevant messaging significantly outperforms generic campaigns across European markets.
Mobile is critical: In automotive, mobile optimization is essential as users frequently check vehicle histories while physically inspecting cars.
Wisepops has played a key role in helping us scale our business — not only across Europe but globally. The platform gives us the flexibility and control we need, and their professional support has been exceptional every step of the way.
carVertical
Results
carVertical's partnership with Wisepops demonstrates the power of strategic popup optimization with technical excellence:
Sustained Performance: 19% overall CTR maintained across 9.6M displays
Massive Email Growth: Built 574K subscriber list with 6.5% signup rates
Mobile Excellence: 17.9% mobile CTR proving optimization success
Multi-Market Success: Effective campaigns across 10+ European countries
Global Scalability: Platform ready to support continued international expansion
Results based on Wisepops analytics data from May 2024 - May 2025.
What's Next
Expanding web push and onsite notifications for re-engagement
Testing new promotional offers and discount structures
Scaling successful formats to additional global markets
Implementing advanced personalization based on user behavior
Get started
in minutes
Start converting more visitors today.
Get started in minutes and see results right after.
