How Maison Lejaby Achieved 15% CTR with Onsite Feed
About Maison Lejaby
Maison Lejaby is a French luxury lingerie brand renowned for its elegance, refinement, and intimate sophistication. Known for timeless designs and high-quality craftsmanship, the brand caters to women seeking a boutique shopping experience, whether online or in-store. Preserving this premium positioning while driving digital engagement was a key challenge.
Company size
Industry
Use cases
Features used
Midsize
Lingerie & intimate apparel
Drive incremental revenue
Improve product discovery across collections
Maintain premium brand perception
Boost mobile visitor engagement
Personalize experiences with product recommendations
AI product recommendations
Onsite feed
Goal and revenue tracking
Key results (June - October 2025)
The challenges
Luxury lingerie brands like Maison Lejaby face unique visitor engagement challenges that traditional popup marketing cannot solve:
Intimate browsing psychology: Customers need comfortable, pressure-free exploration of personal products
Premium brand integrity: Aggressive popups and interruptions can damage sophisticated brand perception
Mobile-dominant traffic: 66% of Lejaby visitors browse on mobile, requiring seamless touch-optimized experiences
Complex product discovery: Customers may struggle to find matching sets across lingerie, nightwear, and shapewear categories
Seasonal marketing pressure: Major sales periods like Valentine's Day and summer collections demand engagement without compromising elegance
The solution
AI-powered onsite feed
Non-intrusive onsite feed kept the premium boutique shopping experience intact while enhancing product discovery and delivering marketing messages:
Our goal was to enhance the customer journey while preserving the elegance and discretion that define Maison Lejaby. Unlike traditional pop-ups, often perceived as intrusive, Wisepops notifications naturally blend into the shopping experience and guide each customer through the discovery of our collections. Each journey is unique, and our ambition is to adapt the experience to every customer by offering a high level of personalization...
Maison Lejaby
Core strategies for the feed:
Best seller highlights for new visitors
Recently viewed reminders for returning visitors
Cross-category recommendations promoting bra-to-matching-set discovery
Seasonal collection highlights for new arrivals and limited editions
Gentle sale notifications using sophisticated language like "Sweet deals" instead of aggressive discount messaging
Our favorite notification is the ‘Recently Viewed’ one, as it perfectly reflects our desire to stay attentive to our customers’ needs and anticipate their expectations, while maintaining the subtlety and refinement that define the Maison Lejaby universe. Within the first three months of this optimization phase, we recorded an average click-through rate of 15% and a tangible impact on sales, all while maintaining our premium positioning. I believe our customers appreciate the finesse of these reminders and the intelligent recommendations that help them complete their sets...
Maison Lejaby
Results (June - October 2025)
15% average CTR across all feed campaigns
Mobile optimization success: 16% CTR vs 13% desktop performance
124 attributed conversions generating measurable revenue impact
4% of total attributed revenue from Wisepops campaigns
Revenue impact analysis: Over the 4-month period, feed campaigns delivered exceptional ROI while maintaining Maison Lejaby's luxury positioning, proving that respectful engagement drives superior results in intimate product categories.
The support and guidance from the Wisepops team have truly elevated our digital strategy. We’ve been using the platform since 2021, but recent optimizations have allowed us to fully unlock its potential and make it an integral part of our e-commerce experience.
Maison Lejaby
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