Faguo generates 11x more leads at 4x lower cost with with smart popup automation
This case study is also available in French.
About Faguo
Founded in 2009, Faguo is a French fashion brand that blends style with sustainability. For every item sold, they plant a tree—over 1.8 million so far.
From sneakers to outerwear, Faguo delivers trend-driven fashion with a low carbon footprint. The brand sells in over 500 stores across France and globally, with a fast-growing online store drawing 100,000+ monthly visitors.
Key results
5K+monthly leads collected consistently with popups
11xmore email leads compared to the previous popup solution
4xcheaper acquisition thanks to better campaigns and automation
17.5%average CTR of lead generation campaigns
The Challenge
Faguo’s two-person marketing team had a clear and challenging goal: accelerate lead generation and sales.
But their old popup tool wasn’t enough to support that goal. It didn’t integrate with Splio (their CRM), and they were manually uploading every lead. Email signups hovered around 500/month.
"Before Wisepops, I had to import leads to CRM Spilo manually each month. This process was very time-consuming and inefficient—we couldn't even send confirmation emails to newly subscribed visitors."
Martin, head of ecommerce, Faguo
The winning strategy
Martin chose Wisepops to automate lead capture, improve campaign performance, and reduce support workload. The result was smarter, faster, and more effective growth strategy.
1. Using high-converting gamified campaigns
Martin started with a spin-to-win campaign—a gamified popup offering a chance to win free sneakers or shipping. Faguo personalized the design with sustainable branding and ran A/B tests to optimize performance across desktop and mobile.
"I can do everything by myself if I need to. Wisepops is super easy and the automation is amazing, so we could do a lot of lead generation experiments with popups."
Martin, head of ecommerce, Faguo
2. Automating support with helpful popups
Faguo also used popups to answer common questions and reduce support tickets:
A confirmation page popup guided customers to FAQs, order tracking, and return info
A second popup explained how to access prepaid return labels
Another helped shoppers redeem store credit codes
A fourth offered shipping and returns info upfront, improving trust and clarity
Results
Let’s break down the performance.
Lead growth: From ~500/month to 5,000+ monthly leads
Cost efficiency: 4x cheaper per lead thanks to automation and higher CTRs
Click data: Individual campaigns consistently exceeded 8,000+ clicks, peaking at nearly 10,000
Pawel Lawrowski
Pawel is the Head of Growth at Wisepops and an expert in lead generation, popups, ecommerce, and onsite marketing.
With over a decade of experience in digital marketing and ecommerce, he has both build marketing teams from scratch and led strategic business growth projects.
Pawel has worked with countless online businesses on marketing strategies and is now sharing his knowledge. Previously, he was an head of growth at Tidio, where his responsibilities ranged from creating marketing materials to building acquisition channels.
Education
West Pomeranian University of Technology
Certifications
Marketing Strategy (course)
Advanced Growth Strategy (course)
Retention & Engagement (course)