New Shopify Feature: Target Visitors by Cart Items

You can now create highly targeted campaigns based on what visitors have added to their cart.

This new Shopify integration lets you segment your audience using product SKUs, collections, or tags, so you can deliver personalized messages that match their shopping intent.

Whether you're running popups, embeds, or feed notifications, this feature helps you reach visitors with relevant offers when they're most likely to convert. Show free shipping reminders to customers with high-value carts, promote complementary products, or offer targeted discounts based on specific cart contents.

How to set up cart-based targeting:

• Open your campaign in the Wisepops editor

• Navigate to Display rules in the left menu

• Select Advanced from the targeting options and go to Shopify properties

• Choose your preferred rule: target by SKU, collection, or product tag

• Configure your criteria and save your settings

Get started today

Log into your Wisepops dashboard and look for the cart item targeting in the Shopify category.

if you have any questions, our support team is here to help at [email protected] - or you can also use our chatbot.

Related:

New feature: AI cart recovery

New feature: Overlay images for popup campaigns