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Last updated Tue Apr 23 2024

The National Rugby League achieves 40% CTR with onsite campaigns

  • 40.6%

    CTR of the content promotion campaign (a league calendar)

  • 30%

    Re-engaged leads that completed their website profiles in one week


The French National Rugby League (La Ligue Nationale de Rugby, or LNR) is the governing body for rugby league in France. Established in 1934, it oversees the development, organization, and promotion of both professional and amateur rugby leagues (rugby has the second most popular professional sports league in France after football).

LNR's website is a central hub for information and communication within the rugby league community in France. It provides up-to-date news, match schedules, and results, keeping fans, players, and stakeholders updated. The website also serves as a platform for promoting divisions and championships organized by the LNR, including Top 14, PRO D2, and Supersevens.

nrl homepage

How LNR engages visitors with Wisepops

With Wisepops, LNR achieves two main goals:

  • Generate leads and grow the customer base

  • Promote events and new features to visitors


“I had never used such an easy-to-use, practical and effective solution for my onsite marketing campaigns before…”

Julien Michaud, head of digital marketing, The National Rugby League

Lead generation campaigns

LNR launched a new website on June 23 with the opportunity for fans to create a personal account with information fields to fill up. Each account had six fields with personal information, such as date of birth, phone number, and postal code.

Out of the six fields, only two are mandatory for registration, so a lot of accounts were incomplete. The challenge therefore was to continuously requalify the missing field and get the valuable lead data that was missing.

So, Julien decided to create 15 dedicated campaigns to get more fans to complete their profiles. He linked popup campaigns with LNR website accounts using custom properties in Wisepops—this way, fans who had incomplete profiles got a personalized message with the invitation to fill out a relevant missing field.

Here are a few examples of such campaigns.

This popup asked for the phone number…

campaign popup


This one captured birthday dates:

campaign popup


This one asked for info about the occupation category:

campaign popup


In one week, thanks to these campaigns:

  • 5K people reached

  • 40% average CTR was achieved 

  • 30% leads fully requalified

Content promotion campaigns

A highly expected moment of the rugby season for the French rugby community is the day LNR reveals its sports calendar.

For this special day, Julien set up a pop-up campaign—it appeared on LNR’s website as soon as the official announcement was made, to allow the visitors to download the calendar of the division of their choice.

The campaign had two versions: desktop and mobile.

The desktop version featured a large announcement and two links to download the calendar for two rugby divisions:

campaign popup calendar

Over 11,000 visitors clicked the campaign, resulting in a very high CTR of over 40%.



The mobile version had the same design, optimized for viewing on smaller screens:

calendar campaign popup

The performance of the mobile version was also quite impressive, with over 10,000 visitors clicking the campaign to view the calendar:


How Wisepops can help you grow your business

Whether you're handling marketing for an impressive organization like The National Rugby League or running an online store, Wisepops enables you to engage and convert your visitors effectively. 

You get access to four on-site channels: 

  • Onsite notifications

  • Popups

  • Bars

  • Embeds

Also, explore all the features with a free 14-day trial, or book a demo to learn more!

Pawel Lawrowski

Pawel is the Head of Growth at Wisepops and an expert in lead generation, popups, ecommerce, and onsite marketing.

With over a decade of experience in digital marketing and ecommerce, he has both build marketing teams from scratch and led strategic business growth projects.

Pawel has worked with countless online businesses on marketing strategies and is now sharing his knowledge. Previously, he was an head of growth at Tidio, where his responsibilities ranged from creating marketing materials to building acquisition channels.


West Pomeranian University of Technology


  • Marketing Strategy (course)

  • Advanced Growth Strategy (course)

  • Retention & Engagement (course)

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