Sync leads to two services at once with Multiple Integrations

Capturing an email and a phone number in the same popup is the easy part. Sending each one to the right platform, cleanly, was the hard part.

If you run email on one tool and SMS on another, a single signup has always created a routing problem: get the email into Klaviyo, get the phone number into Attentive, and keep the two in step. Multiple Integrations removes that problem. You connect one Wisepops form to two services, and every submission goes to both at the same time.

This article covers:

• What is Multiple Integrations?

• The workarounds Multiple Integrations replaces

• How to connect a second service

• Controlling which fields sync to which service

• Where Multiple Integrations fits

What is Multiple Integrations?

Multiple Integrations connects a single Wisepops form block to two services at the same time. When a visitor submits, both connections fire together, and the email tool and the SMS tool each receive the submission directly from Wisepops, in parallel, rather than one forwarding it to the other.

A form supports up to two services. There is no relay and no ordering dependency, so neither record waits on the other. If you need to check what happened to a specific lead, you look at two direct connections rather than a chain of three tools.

The workarounds Multiple Integrations replaces

Until now, getting one lead into two platforms meant choosing one of three workarounds, and each came with a cost.

• A Zapier relay. Wisepops sends to one tool, then Zapier copies the contact into the second. It works, but it adds a third system to maintain and a delay between the two records. When something goes missing, you are debugging across three products instead of one.

• ESP-to-ESP forwarding. Send everything to your email tool, then forward contacts from there into your SMS platform. This couples the two systems together and makes it hard to audit what actually reached each one.

• Manual re-entry. Export from one tool and load the contacts into the other by hand. Teams do this to keep campaigns live when an integration is not in place, but it does not scale and the second list is always behind.

All three share the same weakness: the second platform receives a copy, not the original submission. That indirection is what makes failures hard to trace. Multiple Integrations removes the middle step entirely, so you do not need Zapier as a relay or any forwarding between tools.

How to connect a second service

You can connect a second service to any form block, whether it collects a sign-up, a phone number, or an email. The setup takes a few steps inside the campaign editor, and the Multiple Integrations help doc covers it in full.

1. Click the form block you want to configure.

2. In the left-hand panel, open the Blocks tab, then select Sync.

3. Under Connected, select your primary integration (for example, Klaviyo) and choose the list you want leads synced to.

4. Under Connect to a second service, select the second tool (for example, Attentive, Brevo, or Salesforce). Only services you have already connected to your Wisepops account appear here.

5. Configure the second integration as needed, choosing a list or a segment depending on the service.

If you have not connected a platform to Wisepops yet, do that first and it will then appear in the second-service list. The individual integration guides walk through each one.

Controlling which fields sync to which service

Two services rarely want the same data. With Multiple Integrations, you decide on a field-by-field basis where each piece of data goes.

Under Fields, each active integration has its own checkbox next to every field. Uncheck a service for any field you do not want sent there. So you can route a first-name field to your email tool only, or send a survey answer to your CRM but not your SMS platform.

Where Multiple Integrations fits

The most common case is the one that started this article: email and SMS on separate platforms. But the same direct, two-destination setup applies wherever a single signup needs to reach two systems.

Email ESP and SMS platform

Collect the email and phone number in one popup, send the email to Klaviyo and the phone number to Attentive at the same time. The contact exists in both lists the moment they submit, ready for the welcome flow on each channel.

Email ESP and CRM

Send the lead to your email tool for nurturing and to Salesforce for your sales or service team in parallel. No nightly export, and no waiting for one system to push the record to the other.

Email ESP and Slack notification

Sync the lead to your ESP and, at the same time, drop a message into a Slack channel so the team sees high-intent signups as they come in. This is useful for B2B lead capture or VIP signups where someone follows up by hand.