Shopify Clothing Stores: 50 Stunning Examples [2026]

Building a successful Shopify clothing store requires more than just great products; it demands smart design choices, the right tech stack, and learning from brands that are already winning.

This guide showcases 50 Shopify clothing stores that represent the full spectrum of fashion ecommerce—from premium denim makers to sustainable activewear pioneers, luxury footwear designers to emerging streetwear labels.

Whether you're launching your first clothing brand or optimizing conversions on an existing Shopify store, these examples demonstrate proven strategies in design, positioning, and customer experience.

50 Shopify clothing stores

CRO playbook for clothing stores on Shopify

This playbook breaks down the highest-performing onsite campaigns we see Shopify fashion brands using to increase conversions and sales.

FAQ: Building a Shopify clothing store

What are the best Shopify themes for clothing stores in 2026?

96% of stores use custom themes built from scratch, which allows for unique branding, optimized checkouts, and features tailored to specific products. For those starting out with limited budgets, premium themes like Broadcast (editorial brands), Baseline (minimalism), or Palo Alto (storytelling) work well, but plan to upgrade to custom development once you reach $500K+ in annual revenue to stay competitive.

What products sell best in Shopify apparel stores?

Based on the stores analyzed, activewear/athleisure, premium denim, and sustainable clothing, are the top-performing categories. Success factors include high repeat purchase rates, strong margins (60-70%), and "studio to street" versatility that expands wearing occasions. Niche occasion wear (swimwear, maternity, evening) and contemporary minimalism also build loyal audiences despite narrower markets.

What are common pitfalls to avoid when building a Shopify clothing store?

The biggest mistakes are choosing themes mismatched to your category, generic positioning without differentiation, poor size/fit information causing high returns, neglecting brand storytelling, launching with too many products instead of focusing on hero items, mobile-unfriendly ecommerce website designs, and competing on price rather than value. Start with 5-15 perfected products, invest in professional photography, and build your brand story before scaling.