5 Things Only Wisepops Can Do (That Other Popup Tools Can't)

If you're evaluating popup tools right now, you're probably comparing features, pricing, and integrations.

While other platforms help you create and display campaigns, Wisepops tells you which campaigns to run, predicts when visitors will abandon their carts, and proves whether your campaigns actually increase revenue or just steal credit from conversions that would have happened anyway.

In this post, we're talking about five Wisepops capabilities you won't find in other popup software—all of them included in our free trial.

Get started:

1. Use AI that predicts cart abandonment

2. Get a personalized AI-made popup strategy for your business

3. Recommend products in popups with AI to improve sales

4. Measure incremental impact with A/B tesitng with control groups

5. Create contextual engagement with onsite feed

1. Use AI that predicts cart abandonment before visitors leave

Traditional cart recovery (exit-intent campaigns) waits until someone moves their cursor toward the exit button or closes the tab.

Wisepops works completely differently. Our Wisebrain machine learning engine analyzes over 10 behavioral signals in real-time with sub-200ms latency.

The system tracks:

• page views

• scroll depth

• time on site

• cart activity

• navigation patterns

• session history.

It's trained on billions of data points from customer sites across different verticals, continuously learning what "about to abandon" looks like.

Here's what makes it different: Traditional exit-intent relies on cursor movement toward the browser's close button. Wisebrain predicts bounce probability while visitors are still browsing.

When the AI detects high abandonment risk, it triggers a targeted message at exactly the right moment—before they've decided to leave. This recovers carts from nearly all shoppers, including anonymous visitors who haven't logged in.

Email-based cart recovery only reaches about 12-14% of visitors (those who are identified). The AI approach catches people when they're still engaged versus after they've mentally moved on.

Benefits for you:

• Reach 100% of your cart abandoners, not just the 12-14% who are logged in

• Trigger recovery campaigns before visitors mentally check out

• No reliance on cursor movement that doesn't work on mobile

• Sub-200ms latency means instant response to behavior changes

You can A/B test the AI trigger against traditional exit-intent using control groups to measure the exact incremental impact for your store.

Get a personalized AI-made popup strategy for your business

When you connect Wisepops to your Shopify store, our AI analyzes your specific business, audience, products, and traffic patterns to generate a custom campaign strategy.

The system examines what you sell, who your shoppers are, and where your traffic comes from. Then it identifies the highest-impact opportunities for your store.

For example, when analyzing a candle business selling hand-poured scented candles and home fragrance products, the AI identified that shoppers are gift-buyers and home-styling enthusiasts aged 25-55. They arrive from social media, search, and gift-focused referral sources.

Based on this analysis, it generated four specific recommendations:

• Exit-intent recovery for abandoning browsers

• First-order discount capture to convert social traffic

• Product review social proof to build trust

• Bundled upsell offers to increase average order value

This isn't campaign personalization or dynamic content. This is AI doing strategic planning for your onsite marketing.

Most platforms hand you a blank canvas and expect you to figure out what campaigns to run, when to trigger them, and who to target. Wisepops gives you a starting point based on what actually works for businesses like yours.

Benefits for you:

• Get a complete campaign strategy in minutes, not weeks of planning

• Recommendations based on your actual product catalog and audience data

• Specific use cases mapped to your onsite customer journey

• Actionable next steps instead of generic best practices

It's like having a conversion strategist analyze your site and hand you a roadmap, except it happens automatically in minutes.

And by the way, here are some of the pre-made popup templates in Wisepops you can set up:

Recommend products in popups with AI to improve sales

Product recommendations aren't new but the way Wisepops implements them is different.

We've added six complementary product categories designed for different stages of the customer journey. They work seamlessly across popups and embedded forms.

The six categories:

• Best sellers - Top-performing products based on 90-day sales and cart additions

• Trending - What's popular right now based on 7-day activity

• Others also viewed - Products frequently viewed together with current item

• Personalized picks - AI-curated suggestions based on individual browsing and purchase history

• Recently viewed - Intelligently ranked session products based on engagement signals

• Frequently bought together - Complementary products based on actual purchase patterns

The algorithms use collaborative item filtering trained on billions of behavioral signals. They analyze add to carts, past purchases, repeat visits to product pages, interaction depth, recency of visits, historical revenue performance, stock levels, and product freshness.

The system returns the 1,000 best recommendations, then applies your exclusion rules and removes out-of-stock items automatically.

Benefits for you:

• One system works across all formats (popups, embeds, feed)

• Automatic updates with every visitor session

• Out-of-stock items removed automatically

• Dynamic badges for new arrivals (< 30 days) and low stock (< 10 items)

• 6 different algorithms for different stages of the customer journey

Measure true incremental impact across the full customer journey with A/B testing with control groups

Most A/B testing shows you which popup variation gets more clicks. Wisepops' Experiments answers a different question:

Did showing any popup at all actually increase revenue compared to showing nothing?

With control groups, you can exclude a percentage of traffic (typically 25-50%) from seeing any campaign variant. This measures true baseline performance.

The system tracks the full customer journey for visitors who saw your campaign versus those who didn't. It measures revenue per visitor, conversion rate, average order value (for Shopify stores), session duration, repeat visits, and bounce rate.

Why the measurement difference matters:

A campaign might drive lots of clicks and show strong attributed revenue. But if it interrupts the shopping experience at the wrong moment, it could actually hurt your overall conversion rate.

The platform uses Bayesian statistics to calculate confidence intervals and statistical significance for each metric. Daily updates give you a clear picture of performance over time.

So, you're not relying on assumptions about attribution windows or indirect correlations. You're seeing exactly how campaign displays influence actual outcomes.

Benefits for you:

• Measure true incremental impact, not just attributed clicks

• Prove ROI with statistical significance (95% confidence level)

• Track full customer journey metrics (revenue per visitor, AOV, bounce rate, session duration)

• Understand what hurts conversion versus what helps

• Daily analytics updates with Bayesian statistics

Create personalized, contextual engagement with onsite feed

The Wisepops onsite feed works like social media notifications for websites.

The feed creates a persistent communication channel that visitors engage with when they're ready rather than when you force it.

The feed appears as a small icon with a red badge indicating unread notifications. Visitors click to open it when they want to, seeing a feed of updates, offers, product launches, and personalized messages.

You can customize it completely to match your brand identity. It stays accessible across their entire session without interrupting the shopping experience.

Benefits for you:

• Non-intrusive engagement that visitors control

• Persistent throughout entire session (not a one-time popup)

• Works for multiple use cases (promotions, launches, updates, AI product recommendations, customer education)

• Mobile-optimized with higher engagement than desktop

• Complements popups instead of replacing them

Read success stories of Shopify brands using the onsite feed:

Try these features and see the difference

All five of these features are available across all Wisepops plans, including our free trial. So, you don't need to commit to a paid plan to see AI-powered cart recovery in action, get your personalized campaign strategy, or test product recommendations with control groups.

Start your free trial today or see our popup builder in action.