How YNK media drives 23.6% CTR for ecommerce clients with Wisepops

About YNK media

YNK media is a marketing agency specializing in email marketing, SMS, automation, and website personalization for ecommerce brands across Europe. They work across the full retention stack — from list growth to automated flows to onsite personalization — and measure everything.

Their philosophy is simple: marketing should be based on data and behavior, not assumptions. Every campaign they run is grounded in real-time results — what works, what to test, what to cut.

The challenge

Running onsite campaigns for multiple ecommerce clients at once creates a specific problem: every client has a different brand, a different audience, and different traffic sources. A tool that works fine for one client — with its own templates, its own logic, its own limitations — quickly breaks down when you're trying to run tailored campaigns across a portfolio.

Managing campaigns across a client portfolio means every tool decision gets multiplied — and YNK media needed something that could keep up. 

Specifically:

• Design control granular enough to match each client's brand without workarounds

• Targeting that treats paid, organic, and other visitors differently

• Revenue tracking that connects popup activity to actual business outcomes, not just displays

The campaigns

1. Building a subscriber list for a venue that runs on repeat visits (Steam Factory)

Steam Factory is an indoor activity and entertainment center. For them, the website isn't a shop — it's where people find out about events, check what's on, and decide whether to come back. The email list is the main channel for keeping that audience engaged between visits.

YNK runs several campaigns to build it. 

First, the welcome popup invites visitors to join a "Secret Club" — framed around exclusive event info, competitions, and bonuses non-members don't get:

Next, the exit popup catches people on their way out with a different angle: activity tips, VIP event access, and discounts. Visitors who already subscribed through the welcome popup don't see the exit one - so there are two campaigns with one clean pipeline.

2. Exit popup and the feed campaign for product discovery (Protein.sk)

For protein.sk, YNK combined two approaches. The exit-intent popup focused on driving clicks rather than email capture — 3.38% click-through rate from 6,683 displays, which is strong for a last-chance intervention.

On top of that, they used the onsite feed to show new product arrivals based on what each visitor was actively browsing. Someone looking at supplements sees a notification about new products in that category — not a generic banner. Low friction and high relevance resulted in a 17% CTR.

3. Promoting sales and special offers (Novesta)

For Novesta, a footwear brand, YNK media used popups to promote time-sensitive offers directly on the site. One campaign announced the Winter Sale — a simple, clean popup driving visitors straight to the discounted products. Another promoted a bundle deal, pairing a t-shirt and cap as a set.

Both campaigns are click-focused rather than lead capture — the goal is to get visitors to act on an offer they might otherwise miss. The 23.6% CTR on the sale campaign shows the approach works.

4. Converting visitors from paid ads (Bobaa)

For Bobaa, YNK runs a popup that shows exclusively to visitors arriving from paid ads. Paid visitors cost money; this campaign gives them a relevant reason to subscribe before they leave. Traffic source targeting in Wisepops handles the logic.

Another example is the Black Friday email capture campaign: visitors were offered access to two deals at once (up to 50% off sitewide, plus an additional 10% on top brands and Montessori products) in exchange for their email.

The discount code is revealed immediately on signup, which removes friction and gives people a direct reason to hand over their address. Traffic source targeting in Wisepops keeps both campaigns from showing to the wrong audience:

Summary

For YNK media, popups are the top of a pipeline:

• visitor subscribes

• lands in Klaviyo or another ESP with the right tags

• enters an email or SMS sequence

• becomes a customer. 

The targeting and design flexibility of campaigns means the people entering that pipeline are genuinely interested, which matters more than raw subscriber volume.