You know that exit popups work.
You know their benefits and the different types of exit popups you could use.
You also know the structure of a perfect exit popup, and the importance of its headline.
But when it comes to creating one… you blank out, right?
You have no idea what words you should use to stop a visitor from leaving your site.
And so, I decided to help.
In this post, I’ll show you 7 ready-made exit popup headlines you could start using right away. And then, I’ll also explain to you why they work and when you should use them.
So, are you ready?
#1. “Stop!” or “Wait!”
Sometimes the best way to stop someone in their tracks is by being firm and telling them exactly what to do.
It’s that simple.
Not all visitors who already decided to exit the site will be swayed by an offer, numbers or other copywriting tricks.
But they will all pay attention to a command. It’s in our human nature. We hear commands, instructions, and orders every day. And although we don’t always act on them, we always pay attention.
Copywriters refer to headlines targeting this behavior as Command Headlines. They aim to tell a visitor exactly what to do, without beating around the bush, using word plays or being witty. Instead, they use a strong action verb to command a reader.
In other words, these headlines hit a person right in between the eyes and direct their next actions.
Other examples of command headlines include:
- Grab this free course now!
- Check our latest product!
- Download this report!
However, given the goal of using exit popups, to prevent someone from leaving the site, focus on doing exactly that, stopping them.
#2. “Get [Number]% OFF!”
Oh I’m sure you’ll agree:
We’re suckers for a good offer.
According to one research, for instance, many customers would have no problem abandoning a brand they’ve been loyal to for years if a competitor presents them with a better offer.
We also see nothing wrong in availing of discounts on websites. According to Smart Insights, 41% of customers believe that coupon codes are socially acceptable.
And, according to the same source, 4 in 5 UK adults have used a discount code last year.
Finally, 23% of customers get discount codes from the company’s website, rather than discount sites.
And so, it goes without saying, right? Discounts work.
This type of headline is called a Direct Headline. It states the offer or value proposition clearly, with no hidden meanings or puns.
A number of elements make this headline work:
Direct offer. Direct headlines work because they don’t force the audience to analyze and decipher their value. Instead, they present it in as straightforward way as possible.
Numbers. These headlines rely on numbers to attract attention. As Jakob Nielsen pointed in his study:
“[…] numbers represent facts, which is something users typically relish. Sometimes people are looking for specific facts, such as a product’s weight or size, so product pages are certainly one place where you should write numbers as numerals. But even when a number doesn’t represent a product attribute, it’s a more compact (and thus attractive) representation of hard information than flowery verbiage.” (source)
Plus, numbers stand out on a page. As Nielsen points out:
“The shape of a group of digits is sufficiently different from that of a group of letters to stand out to users’ peripheral vision before their foveal vision fixates on them.”
But there is one more thing you need to know before using this headline:
It will work only on a very specific type of visitors, people who exhibit what researchers call, a promotion focus.
Customers with a promotion focus are eager to achieve something. And they’re not afraid to take action to get it.
Using the verb GET suggests an action that will lead to a reward, something promotion focused customers will naturally prefer.
#3. “Save [Number]%!”
This is a variation of the previous headline, using the same principle of offer and numbers. However, it targets a different type of customers.
This headline aims to attract people with a trait of behavior known as prevention focus.
Unlike those with promotion focus, prevention-focused customers don’t want to take any action to gain something. They want to achieve it by vigilance.
The headline offers the same benefit as the example above. However, the verb SAVE communicates that instead of taking action to gain a reward, they’ll do it by avoiding higher costs later.
In other words, buying now will result in paying a lower price.
#4. “Grab a Free [Lead Magnet] NOW!”
Another command headline.
This time, however, instead of focusing only on the action verb, this headline includes the entire call to action.
Here, let me explain:
Many companies would use the “Grab the Free eBook” section as the actual call to action button in hope that the action-oriented copy would entice more visitors to click.
And this approach works exceptionally well.
However, you could also use it in the headline, strengthening the effect it has on stopping visitors as they’re about to leave the site.
#5. “Don’t Miss [Offer or Benefit]”
Fear of missing out. FOMO. I’m sure you’ve heard those terms before.
But did you know that they act as powerful drivers of our behavior?
Sujan Patel defined the Fear of Missing Out phenomena as:
“The fear that whatever’s happening in our life, we might be missing out on something “better” that may (or may not) be happening instead.”
In short, FOMO is that feeling telling you that you could be better in your job, relationship, have better possessions, and yes, you guessed it…
…snatch a better deal!
Targeting this behavior could also help you convert more visitors into subscribers or customers.
And that’s what this headline could help you achieve.
Simply tell a person what they could miss by not availing of your offer to attract their attention, arouse curiosity, and convince to act.
#6. “Join [Number] of Customers Already Enjoying [Benefit]”
Humans are pack animals.
For example, we’re easily influenced by those around us, strangers and kin alike. We follow their advice, choices, actions…
In fact, countless experiments proved that we often assume the behavior of others to be correct and emulate it. And that’s even if we subconsciously know that what they’re doing is wrong.
Just take a look at various studies I presented in this guide to social proof marketing. You’ll be amazed.
But back to exit popups.
One way to catch a person’s attention and convince them to do your bidding is to present them with proof that others have already done it and benefitted from it.
And that’s what this headline is all about.
It uses a type of social proof called “Wisdom of the Crowds” that relies on a simple rule:
Highlighting something’s popularity to work as a proof of its quality.
McDonald’s have been using this strategy since 1955 when Ray Kroc displayed a sign outside the restaurant saying:
“Over 1 million served.”
And you can use it in a popup to convince leaving visitors that they might be making a mistake.
#7. “Want to [Benefit or Offer]?”
Finally, use a question to grab a person’s attention, and arouse their curiosity.
You see, we’re naturally wired to spot questions.
No matter how focused a person might be on leaving the site, the moment their brain notices a question, they will immediately start paying attention. Guaranteed.
Now, whether they’ll act on your offer is another story.
But that question will certainly help you get the conversation going.
What Do You Think?
What do you make of those exit popups headlines? Will you be trying them out in your business? Tell us in the comments.