Smart popup builder. Higher conversions

Wisepops popup builder helps you create engaging popups with built-in data intelligence. Your visitors get a better experience. You get better results.

  • 4.9 on Shopify
  • g2 logo
    4.7 on G2
  • capterra-icn
    4.9 on Capterra
Dashboard showing popup campaign performance with revenue and conversions. A pop-up for gift suggestions features options: Him, Her, Kids.
Dashboard showing popup campaign performance with revenue and conversions. A pop-up for gift suggestions features options: Him, Her, Kids.
166M+
campaigns
displayed monthly across 193 countries
6.7%
average CTR
the highest in onsite marketing
3.5M+
emails & SMS
collected with Wisepops monthly
$5M+
generated
in monthly revenue generated by online businesses
Latest Release

Branching popups: better quality leads, 5x more signups

What if every visitor saw an offer that matched exactly what they came for?

With branching logic, one popup becomes a personalized journey for each visitor — different questions, different visuals, different offers.

A flowchart showing a branching popup with gift ideas for men, women, and kids with submission buttons beneath each section.
A flowchart showing a branching popup with gift ideas for men, women, and kids with submission buttons beneath each section.

Every popup type you need

From lead capture forms to cart upsells and NPS surveys, choose from 200+ templates built on real conversion data.

Fashion & Lifestyle
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Wisepops generates 20% of our total revenue.
The AI recommendations are so accurate, it's like having a personal shopper for every visitor

Dan Mitchell
Ecommerce Manager | Oddballs
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What sets Wisepops popup builder apart

Every popup tool shows impressions and signups.
Here's what only Wisepops popup builder can do.

Built-in CRO Engine

Test everything, know what wins

  • A/B test vs. control group: split traffic automatically and compare revenue, not just click rates

  • Statistical confidence: learn when you have a real, impactful winner, not a fluke

  • AI summaries: get AI-generated detailed explanations of what's working and why

A comparison of two ecommerce popups variants shows Variant A's $43 per visitor with a 34% lift, outperforming Variant B's $39 with a 22% lift.
A comparison of two ecommerce popups variants shows Variant A's $43 per visitor with a 34% lift, outperforming Variant B's $39 with a 22% lift.
Revenue Attribution

Track revenue,
not just clicks

  • Revenue per popup: know which campaigns actually drive sales, not just signups

  • Compare variants by revenue: A/B test with the metric that matters to your CFO

  • Prove ROI to stakeholders: export revenue reports tied directly to each campaign

Dashboard showing campaign performance metrics: revenue $48,291, impressions 6,847, CVR 5.3%, with details for three campaigns.
Dashboard showing campaign performance metrics: revenue $48,291, impressions 6,847, CVR 5.3%, with details for three campaigns.
Personalization

Tailor every popup to every visitor

  • Real-time visitor data: swap headlines, images, and offers based on who's viewing

  • Custom properties: pull in name, location, loyalty tier, or any data from your stack

  • Real-time behavioral data: personalize by current page, cart contents, browse history, and session activity

Dashboard interface displaying dynamic content customization, with a woman in a yellow coat holding a flower and shopping options.
Dashboard interface displaying dynamic content customization, with a woman in a yellow coat holding a flower and shopping options.
AI Recommendations

Predict what visitors want to buy

  • Smart cross-sell and upsell: recommend related products based on real browsing behavior

  • Cart recovery with AI: show personalized product suggestions to abandoning visitors

  • Automatic optimization: the algorithm learns from every interaction to improve recommendations

Smartphone screen displaying a website suggesting clothing items: Modern Classic Suit, Rust Belted Dress, Tweed Blazer, all with "Add to cart" buttons.
Smartphone screen displaying a website suggesting clothing items: Modern Classic Suit, Rust Belted Dress, Tweed Blazer, all with "Add to cart" buttons.
Precision Targeting

Show the right popup to the right visitor

  • Behavioral triggers: exit intent, scroll depth, time on page, inactivity — combined with any audience rule

  • ESP integration: show different popups to Klaviyo VIPs vs. new subscribers vs. non-subscribers

  • Shopify-native data: target by cart value, products in cart, purchase history, and customer tags

Screenshot of display rules showing criteria: Page URL contains "/product", Cart value over $50, VIP Customers, Exit intent triggered, Mobile device.
Screenshot of display rules showing criteria: Page URL contains "/product", Cart value over $50, VIP Customers, Exit intent triggered, Mobile device.

From idea to live campaign in minutes

Create high-converting campaigns with a drag-and-drop editor designed for speed and control.

Exit Intent 1
Exit Intent 1
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Step 1

Choose a template

Start with 200+ pre-built templates or build your own popup from scratch.

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Welcome 1
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Step 2

Customize

Edit copy, design, steps, and logic in a fast, intuitive drag-and-drop builder.

Product Recommendations 4
Product Recommendations 4
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Step 3

Target the right visitors

Trigger specific messages based on behavior, cart data, traffic source, or audience segments.

Email Capture 4
Email Capture 4
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Step 4

Launch, test, optimize

Go live in minutes, run experiments, and improve performance with real revenue data.

See our popup builder in action

Fast, mobile-friendly, and laser-focused on generating conversions at peak intent.

Works with the tools you already use

Native integrations with Klaviyo, Shopify, Mailchimp, HubSpot, and 100+ more. Contacts sync automatically in real-time.

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Popups are just the beginning

Wisepops is also a complete onsite engagement platform. Add onsite feed, web push, and embeds to convert even more visitors.

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Feed

Engages your most
valuable customers

Learn more
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Web Push

Bring most valuable
customers back

Learn more
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Embeds

Add engagement
to your website pages

Learn more
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Popup builder

FAQ

What popup campaigns can I make with Wisepops popup builder?

You can create just about any campaign for lead generation and visitor engagement, including email capture popups, exit-intent and welcome popups, spin-to-win wheels, surveys, product recommendations, embedded popups, advent calendars, upsells, sales announcements, and more. Using the drag-and-drop popup builder, extensive template library, and advanced visitor targeting, you can launch contextual campaigns to reach the right visitors at the right moment.

How can Wisepops help grow my email list and revenue?

In our popup maker, you can create contextual and relevant popups to improve the shopping experience and conversions thanks to advanced targeting. Ecommerce businesses using Wisepops say their ability to deliver personalized experiences to customers improved because popups allowed them to create timely campaigns and reach up to 95% visitors.

See success stories of businesses using popups.

How effective is Wisepops popup creator?

Wisepops users achieve an average popup conversion rate of 4.82%—rising to 8.11% for Shopify stores. The top 10% of top-performing businesses using our platform convert up to 20% of their visitors on average.

How can I track popup performance and revenue?

Wisepops provides advanced analytics on views, clicks, conversions, emails and phone numbers, collected, and attributed revenue. Also, you can view the top campaigns by device, country, page, and more. You can run A/B tests (including against control groups), track specific goals, and measure incremental revenue to discover how to maximize conversions and popup ROI.

Can I sync leads from Wisepops popups with my email marketing tools?

Yes. Wisepops integrates with Klaviyo, Mailchimp, Omnisend, and many others email marketing solutions, syncing leads automatically. You can also target Klaviyo segments, assign Mailchimp groups to enable personalized campaigns and efficient email list management.

Do Wisepops campaigns work well on mobile?

Absolutely. All popup templates are responsive and optimized for mobile to maximize engagement and conversions across devices. You can easily see how your popup will look on mobile with one click by choosing the preview feature in the popup creator.

Can I create multilingual popup campaigns?

Yes. You can create campaigns in multiple languages and display them based on your audience's browser language or location. Each language version is managed as a separate campaign, giving you full control over content and targeting.

Is Wisepops popup builder free to use?

You can try all features in Wisepops free for 14 days, with no limits on campaigns, leads, or premium features. The trial starts after a short demo where you'll also get CRO tips and hands-on campaign help so you can hit the ground running.

Is Wisepops popup builder GDPR and CCPA compliant?

Yes. Our popup maker is fully compliant with GDPR and CCPA requirements. You stay in control of how data is collected and used, and can design your campaigns to respect user consent and privacy regulations.

Get started
today

See how much revenue your popups are leaving on the table and start capturing it.

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