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Grok Demo
A 30-minute call to learn what you sell, then the tracker goes on in about five minutes with no developer.
Trial and collection
A 14-day trial of the platform runs while the tracker collects 7 to 10 days of anonymous behavior.
Audit and strategy
Your segments, what each one is worth, and three to five campaigns drawn in your brand, reviewed live.
Build and review
Your strategist builds the campaigns in week two, then reviews them against a holdout group.
Wisepops is a service as much as a piece of software. Every plan comes with a strategist who audits your traffic, builds the campaigns and reviews performance with you.
That shapes what the monthly fee is for. Rather than a license you operate yourself, it covers the platform in full, the person who runs it, and the attribution that shows what the campaigns earned.
Popup software is priced for the first of those three. A license covers the editor, the templates and the targeting rules, and leaves the segment analysis, the campaign builds and the A/B tests to whoever holds it.
Those three jobs recur rather than finish. Segments shift as the catalog and the traffic mix change, campaigns date, and a test that concluded last quarter says nothing about the next one.
A CRO agency answers that by selling the hours, at $3,000 to $5,000 a month, and quotes the software, the creative production and the developer time separately.
Our plans start at $599 a month and cover all three, which puts the figure above a software subscription and below a retainer.
This post covers:
See your segments
Turn more of your traffic into customers
We review your traffic and show which behavioral segments you have, the campaigns that fit each one, and the revenue they could reach.
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What does the plan include?
The plan holds three things, and each one is normally bought from a different supplier.
The platform
Every plan includes the full platform with no feature gating.
The six products in it:
Channel
Modals, bars and quizzes built from 200+ templates, with branching logic behind every answer.
Channel
Campaign blocks placed inside the page layout, for messages that should sit in the content.
Channel
A bell in the header holding restocks, drops and announcements, opened when the visitor chooses.
Channel
Reaches visitors after they leave the site, with no email address collected beforehand.
AI
Predicts purchase intent from browsing behavior and picks the products to show, cart recovery included.
Testing
Variants measured against a control group that sees nothing, at 95% significance and 80% power.
The rules that decide who sees what, and the setup they run on:
Targeting
New against returning, device, location by IP to postal code, time on site and pages viewed.
Store data
Targeting on the customer record, on purchase history, and on the contents of the cart in session.
Integrations
Show a campaign to one Klaviyo segment and suppress it for the rest, with traits and events from Segment too.
Your own data
Any attribute you collect yourself, defined in JavaScript or read from Google Tag Manager variables.
Setup
One JavaScript snippet, around five minutes, any CMS, or one click from the Shopify app store.
Access
SSO through Okta or Microsoft Entra, SAML, multi-site management, SOC 2, GDPR and CCPA.
The strategist
One named person runs your audit, configures the campaigns, reviews performance with you each month and holds a deeper session each quarter. Campaign builds sit inside the plan, which is the line that agency and freelance quotes bill per asset.
Setup across 50+ integrations, including Klaviyo, GA4, Shopify, HubSpot and Salesforce, sits with that person rather than with your developers.
Three of the strategists who run these programs:
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Miguel
Head of Customer Success
Traffic activation specialist
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Christina
Senior Conversion Strategist
US and Europe
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Raffy
Senior Conversion Strategist
Europe, Asia, US
The measurement
Measurement sits in the plan because a campaign report on its own cannot separate the two numbers that matter. The orders that touched a campaign are always more numerous than the orders a campaign caused.
Holding back a share of visitors as a control group that sees nothing closes that gap. The difference in revenue between the two groups is the revenue the campaigns added, and you choose what share of traffic goes into the holdout.
The Experiments report, with control groups running:
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Tests report revenue per visitor, average order value, bounce rate, time on site and repeat visits, and conclude on their own once a result reaches significance.
Nothing about that arithmetic flatters us. If the campaigns did not change your numbers, the holdout shows it.
Attribution on the day-to-day reports runs on tracked clicks inside a window you set. A visitor who only saw a campaign does not credit a conversion to it, and when someone clicks two campaigns the last click takes the credit.
What does the audit show?
Three questions a report on last month's campaigns cannot answer:
Which behavioral segments your traffic actually contains, and how big each one is.
Which of them show buying intent and leave without converting.
What a campaign aimed at each one would be worth in revenue.
You keep the document either way. The segment sizes, the conversion rate of each, and the campaign designs are specific enough to be read without us in the room.
The tracker collects anonymous browsing behavior only:
Page views, navigation paths and session data.
Traffic source and device type.
Ecommerce events such as cart and purchase.
No personal information, no third-party ad tracking cookies, no keystrokes or form inputs.
Collection runs 7 to 10 days, then the audit is reviewed live in a 30-minute session, in four parts.
The figures below illustrate the output on one example: a direct-to-consumer footwear brand with a short catalog, four sneaker silhouettes in wool and tree fiber, two width options, a machine-washable claim, and a carbon figure printed on every product page.
The store does 214,000 monthly visitors, 2.1% conversion and a $187 average order value. These figures are illustrative and not a client's data.
Traffic activation audit, the four parts
Part one: your business
Your brand, catalog and market described in your own vocabulary, so the segments that follow carry the names of your categories rather than generic labels. This part also shows whether the analysis understood what you sell before it started recommending things.
Part two: your traffic
Behavioral segments built from 40+ signals and mapped to your product categories, showing who is interested in what and how deep they go. Each segment carries its own conversion rate, so the parts of your traffic that already work are visible next to the parts that do not.
The four segments in this example:
38% of visitors
Bouncers
81,300 a month at 0.1% conversion. One page, a median of 11 seconds, and no scroll past the first screen on eight visits in ten.
27% of visitors
Browsers
57,800 a month at 0.6% conversion. Two or three pages inside one category, no cart and no size page, returning within a week to the same category.
22% of visitors
Explorers
47,100 a month at 4.6% conversion, roughly double the site average. Three or more categories a visit, and 44,900 leaving each month without ordering.
13% of visitors
Returning customers
27,800 a month at 6.8% conversion, ordering 22% above first-time buyers, and 41% landing on a product they had already viewed.
Part three: the opportunities
Three to five campaign recommendations, each tied to one of the segments above and shown as an on-brand mockup using your colors, categories and imagery. The mockups make the review a decision about specific campaigns rather than about the idea of running campaigns.
The campaigns this example produces, in the order they go live:
Catches the intent to leave while the shopper is still on the page, including the mobile sessions where cursor-based exit intent never fires at all.
How it works
- Reads behavioral signals during the session rather than waiting for the cursor.
- Renders the actual cart contents next to products from the same session.
- Carries size guidance and the 30-day wear test before any offer.
- Suppressed for repeat buyers of the same model, so a code never lands on an order the store already had.
Turns a browsing session into a contact on a segment that reads two or three pages, compares similar models and never fills in a form.
How it works
- Opens on the second page view inside one category.
- Asks everyday wear or running, then true to size or half a size up.
- Branching logic routes each answer to a different model.
- The email field appears on the last step, after the recommendation is on screen.
Keeps a line open to a visitor who arrived from an ad with seconds of attention and no reason yet to hand over an address.
How it works
- Asks for the browser permission, one tap, nothing to type.
- Fires at 11 to 15 seconds, past the window where an early popup raises bounce.
- Targeted on first visit from paid social, where the session runs shortest.
- Later carries the restock, the drop, and the material story they never scrolled far enough to read.
Gives the segment with the highest order value a reason to come back without a code, since a repeat buyer returning for the same model was going to order anyway.
How it works
- A bell in the header, opened when the visitor chooses to.
- Restocks and new colorways for the models they viewed before.
- The badge appears only when something is new to them.
- Held back from anyone who ordered in the last 14 days.
Part four: what the numbers rest on
The audit states what it measured, what it approximated and what it cannot answer yet. For anyone signing off the spend, this is the part that sets how much weight the revenue figures can carry.
What each column covers:
| What the audit covers | |
|---|---|
| Measured | Page views and navigation paths, traffic source and device, cart and purchase events, engagement depth per session |
| Approximated | Segment revenue potential, from observed conversion and your average order value. Category interest where a visitor viewed a single page |
| Needs more data | Low-traffic categories, seasonality that 7 to 10 days cannot show, and anything under a few hundred sessions a week |
How do the first weeks run?
What happens, and when:
| When | What happens |
|---|---|
| Day 1 | 30-minute session, tracker installed in about five minutes, no developer needed |
| 7 to 10 days | Anonymous behavioral data collected on your live traffic |
| End of collection | Audit reviewed live in a 30-minute session, in the four parts above |
| Week 2 | First campaigns configured by your strategist, holdout test started |
| Month 1 | Revenue attribution and a review of what the tests produced |
| Every quarter | Deeper session on the period's results and the plan for the next one |
The audit and the session that reviews it both sit before any contract, and a 14-day trial of the platform is available separately.
The review schedule is what keeps the spend under examination after month one: monthly reviews on what the campaigns produced, then a quarterly session on whether the direction still fits what the traffic is doing.
What do the same parts cost alone?
Each line of the plan, next to what the same line costs on its own:
| What you need | Inside the $599 | Bought separately |
|---|---|---|
| Strategy and account time | Included, with monthly reviews and quarterly deep dives | US conversion optimization work runs $55 to $300 an hour. Clutch profiles for CRO agencies commonly list a $10,000 minimum project size, with reported project costs of $25,000 to $60,000 a year |
| Campaign and testing software | Included, six products | Licensed separately from the agency fee. VWO's published entry plan is around $314 a month at 10,000 tracked users, with a median annual contract of $16,660 across 95 verified purchases |
| Campaign design and build | Included | Scoped per project. Reported bands run under $5,000 for small targeted updates and $5,000 to $20,000 for a two to three month optimization cycle |
| Developer time | One snippet, no ongoing developer work | A separate line on most quotes, alongside analytics work |
| Diagnostic before committing | Free audit, delivered before any contract | Inside a paid project or the first paid month |
| Minimum commitment | None | Minimum project sizes of $10,000 or more are common on CRO agency profiles |
Those agency ranges are wide because the category has no standard scope. Two quotes at the same monthly price can cover very different work, which is why the line-by-line view says more than the headline number.
What does a campaign cost?
Agency creative and build is priced per asset or per project, so the budget sets how many campaigns get built. At $55 to $300 an hour, a campaign taking a designer and a developer eight hours costs somewhere between $500 and $2,400.
$599 a month is $7,188 a year. Annual cost at both per-asset rates, against that flat plan:
| Campaigns per year | At $500 each | At $1,500 each | Wisepops at $599/mo |
|---|---|---|---|
| 4 | $2,000 | $6,000 | $7,188 |
| 8 | $4,000 | $12,000 | $7,188 |
| 12 | $6,000 | $18,000 | $7,188 |
| 24 | $12,000 | $36,000 | $7,188 |
| 52 | $26,000 | $78,000 | $7,188 |
Break-even sits around 14 campaigns a year at $500 each, and around five at $1,500. Each A/B variant is a separate build, each segment needs its own campaign, and seasonal changes replace rather than reuse, so the count climbs quickly.
Frequently asked questions
What will the audit tell me that I do not already know?
The segments are built from 40+ behavioral signals, so the output is a split of your traffic by intent and category interest, with a conversion rate on each. If a part of your program already works, the audit says so and leaves it alone.
Does the audit collect personal data?
No. It collects anonymous browsing behavior: page views, navigation paths, traffic source, device, and cart and purchase events. No personal information, no emails, no third-party ad tracking cookies, and no keystrokes or form inputs.
What is the difference between a CRO agency and Wisepops?
An agency sells strategy and hours, with the testing software, the campaign production and the developer time quoted separately. Our plan includes the platform, the strategist and the campaign builds on one line, and the diagnostic comes before the contract.
How is campaign revenue attributed?
Attribution runs on tracked clicks inside a window you set, on your own goals, and a campaign a visitor only saw does not take credit. A/B tests run against a control group that sees no campaigns, at 95% significance by default, so the reported number is the difference between two groups of your visitors.
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