Black Friday Popups: 10+ Ideas that Convert [2024]

Here for ideas for Black Friday popups?

Below, you’ll get 11 great ones. 

You’ll see how successful businesses go beyond ordinary popups to create positive and exciting shopping experiences for Black Friday.

In this post:

• How effective are Black Friday popups?

• Ideas for Black Friday popups

How effective are Black Friday popups?

A popup on Black Friday can make a lot of difference for your business. 

But let’s talk numbers for a second. We checked the 2022 data from our clients who used Wisepops popups on Black Friday and found that:

Amazing, right?

Here’s one awesome example of a Black Friday popup from these campaigns. 

Vinatis, a popular wine store, used a Black Friday popup to convert shoppers who visited their store from mobile phones. The campaign announced the sale and shared the discount code (the shoppers could copy the discount by clicking the button):

Let's see how it performed.

Over 5,000 visitors copied the code, achieving a nice CTR. And, as you can see, that also translated into impressive revenue (data from the Wisepops dashboard):

Again—

This was the performance of only one Black Friday popup. 

Of course, you can achieve similar performance only with the right amount of traffic on your website but one thing is clear: regardless of how many visitors you have, Black Friday popups can help you sell more.

If you’d like more Black Friday popup examples along with an expert comment, I recommend checking out this video to learn how to combine the offsite (emails) and the onsite (Black Friday popups and more) sides of your marketing strategy:

Ideas for Black Friday popups

• Build the “early access” list

• Convert paid visitors with a dedicated popup

• Drive traffic to pages with deals

• Show personalized offers

• Upsell and cross-sell

• Increase the average order value

• Give a free item for purchase

• Gamify shopping experience with wheel popups

• Launch a special giveaway

• Drive urgency in last-minute shoppers

• Add more customers to your loyalty program

1. Build the “early access” list

Why use this Black Friday popup: 

• Start building a list of customers waiting to get the best deals from your store

• Expand the list of your potential customers

• Create urgency to subscribe

Grab a popup app and get started (free):

Then:

• Choose the discount coupon code size (here are 18 discount code ideas and how to share unique Shopify discounts)

• Publish at least a week before Black Friday. Choose the popup to be displayed only two times to every visitor (here are the display settings)

• Connect Wisepops to your email app. Easily integrate with Klaviyo, Omnisend, Getresponse or whatever app you’re using to have leads’ emails go there automatically (here’s the list of integrations)

2. Convert paid visitors with a dedicated campaign

Why use this Black Friday popup: 

• Show this offer only to visitors from paid ads

• Convert more of your paid ad visitors

How to get started:

• Come up with a special offer for paid visitors

• Add that offer to a popup campaign

• Show that campaign only to paid visitors (by choosing these settings):

Learn more:

How to choose visitor groups to target with promotions in Wisepops

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3. Drive traffic to pages with deals

Version II (no discount, for driving traffic):

Why use this Black Friday popup: 

• Share more details and conditions of your Black Friday sale

• Drive shoppers to product menu pages and special Black Friday deals pages, etc. right from the homepage

• Include discounts to give visitors an easy start to shopping

How to get started:

• Create a popup with all the relevant info about your Black Friday sale and display it on your homepage only

4. Show personalized offers

Why use this Black Friday popup: 

• Improve customer satisfaction with the shopping experience

• Drive visitors to specific products or product menus

How to get started:

• Create offers based on website browsing history (X products viewed in the sneakers category, for example)

• Promote the offers with Black Friday popups (e.g. show them only to those shoppers who meet the targeting criteria)

5. Upsell and cross-sell

Why use this Black Friday popup: 

• Offer special deals for selected products or categories

• Drive a sense of urgency to buy

How to get started:

• Choose products to include

• Define the offer (a discount, a free item, etc.)

• Promote the offer with popups

6. Increase the average order value

This popup is displayed after the shopper visits at least two serums. So, it will not appear to those browsing other products, making this offer personalized.

Why use this Black Friday popup: 

• Motivate shoppers to make purchases by giving them a useful extra product

• Accelerate sales of specific product categories

How to get started:

• Choose a product to give away (could be a replenishable item that customers use often)

• Create a popup design to share the offer

• Show this campaign to visitors who view related products (see the example below)

Prefer to learn by doing?

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7. Give a free item for purchase

Version II with a signup form:

Why use this Black Friday popup idea: 

• Offer free items for purchasing over a certain amount

• Speed up sales by giving extra motivation to buy

• Sell slow-moving items

How to get started:

• Choose a free item

• Create promotional messages for your website

• Show them as banners, exit intent popups, etc.

8. Collect more emails with wheel popups

Why use this Black Friday popup idea: 

• Get more leads (wheel popups can convert up to 30% of visitors)

• Wheel popups work best for time-limited deals like Black Friday

• Share various incentives (discounts, free shipping, free items, etc.)

How to get started:

• Make a Black Friday-themed wheel popup

• Add at least a few incentives to be won

• Define the winning odds for every prize (here’s how this setting looks):

Want to see an example of a Black Friday spin-to-win popup campaign?

9. Launch a special giveaway

Why use this Black Friday popup: 

• Product giveaways are the #3 top-converting incentive in popups

• Black Friday popups with giveaways can achieve a conversion rate as high as 81.7%

• Get a quick boost in email list building

How to get started:

• Choose a product for the giveaway (here are 10 giveaway ideas for you)

• Follow the legal regulations (define the rules, the minimum age to enter, and the prize)

• Promote the giveaway with a popup on Black Friday

10. Drive urgency in last-minute shoppers

Why use this Black Friday popup idea: 

• Showing this campaign at the end of the Black Friday sale can drive urgency to buy

• Quickly redirect the traffic to the Black Friday page with the deals

How to get started:

• Create a popup with a countdown (here's how to do that)

• Add the link to the page with the sale

• Show the campaign to all visitors

11. Add more customers to your loyalty program

Why use this Black Friday popup: 

• Get more loyalty program participants

• Raise awareness of the benefits of becoming a repeat customer

• Boost your email list building

How to get started:

• Create promotional messages about your loyalty program

• Display it to visitors who view at least multiple pages on your website (so you know they might be interested in buying from you)