Why add popups to a Shopify store?
You can achieve a lot of ecommerce goals, like these:
- Convert up to 10% of website traffic
- Recover abandoned shopping carts
- Generate thousands of leads every month
- Drive traffic to pages with sales and promotions
Do these sound like business growth goals you’re trying to achieve? If yes, then let’s learn how to add popups on Shopify.
Go to content sections:
Types of Shopify Popups
There are many popup types you could use to convert your website visitors. Each type is designed to achieve a specific goal.
Shopify popup apps have pre-made popups for different goals, so you just need to choose appropriate ones, customize them, and add them to your store.
Most popular types of Shopify popups include:
- Email popups. Ask for emails in exchange for an incentive
- Survey popups. Collect feedback/answers from visitors
- Coupon popups. Give coupons with discounts to increase your sales
- Newsletter popups. Ask users to subscribe to email newsletters
- Spin-to-win popups. Invite visitors to play a game
- Mobile-friendly popups. Optimized for viewing on mobile devices
- Sales promotions popups. Share details of promos to encourage sales
- Shopping cart recovery popups. Reduce cart abandonment with reminders and/or incentives like discounts and free shipping
There are more Shopify popups to consider. But the good news is that you need only one Shopify popup tool to be able to use all these types, and more.
|Need more information about different types of popups? Take a look at our other guides:|
40 Examples of Email Popups
How to Create Spin-to-Win Popups
Examples of SMS Popups + How to Create Them
How to Add a Popup on Shopify
Now you know what popups are and the many benefits they bring to Shopify stores, let’s make one.
Step 1: Add Wisepops to Your Shopify Store [Free]
In this tutorial, we’re going to use Wisepops.
With this Shopify popup app, you can use all popup types. But most importantly, Wisepops has a 4.9-star rating (out of 5) from Shopify users.
To add a popup to Shopify, go to the Wisepops page on the Shopify App Store. Click Add App to start the installation.
If you’re logged out from your store, clicking Add App will lead you to the Shopify login page. Enter your details to finish the installation.
Once you’re logged in, you’ll see a window notifying you about Wisepops installation inside your Shopify admin panel. Click Install App.
Clicking the Install App button will take you to the Wisepops Shopify registration page.
Now, let’s move on to the next step: adding your details to Wisepops.
Step 2: Get a Free Wisepops Account
The Wisepops app has two simple registration steps.
You can register in two ways: with your Gmail or your name, email, and password. Choose your preferred registration method to continue.
In the next window –
Add your website, company name and size, and other business-related info. These answers will help Wisepops make your app experience more relevant.
Click Start My Free Trial to complete the registration and integrate your Shopify store with Wisepops.
This takes three seconds, so now you can start creating your first popup campaign to convert your visitors!
|Note: You can also add Wisepops to your store with a setup code.|
Step 1: Get a free account at the Wisepops website.
Step 2: In Wisepops, go to Settings > Websites, click the three-dot icon next to your store’s URL.
Step 3: Choose Setup code in the menu that appears to reveal the code.
Step 4: Add the code just before the </body> tag in your store’s theme.
|Need help with adding Wisepops to your Shopify store? |
Drop our support team a line using the live chat button on the website. Visit our Help Center (this Section on Embedding Wisepops Code should be useful)
Step 3: Create a New Campaign
Let’s get back to the Wisepops dashboard.
To make a new popup for your Shopify store, click New Campaign.
The menu will give you two options: Campaign Assistant and Custom Campaign.
If you’re creating a campaign for the first time, choose the campaign assistant. This way, you’ll get tips throughout the process, so adding a popup to your Shopify will be even easier.
So, click Campaign Assistant to continue.
Step 4: Choose a Campaign Goal
Time to decide on the goal for our first Shopify popup.
Let’s go with Drive Sales because, well, what Shopify store owner wouldn’t want that?
Click Drive Sales.
Next, Wisepops will show you ways to drive sales: free shipping, first order coupons, time-limited offers, and others.
Let’s choose Free Shipping.
This means we’ll give your customers free shipping with purchases over a certain amount. This technique can help increase sales, as free delivery is the top reason why people shop online.
Step 5: Select a Popup Template
After choosing Free Shipping, you’ll automatically be redirected to the template library. There, you can choose the format for your Shopify popup.
Let’s choose the third template (see below). It’s a non-intrusive website popup that can be displayed in a corner of the screen.
Here’s a preview of this popup in Wisepops (must be logged in to view).
|Note: You can see how each template will look like on your Shopify store. Just click the preview button that appears when you hover over a template. |
Step 6: Customize the Campaign
Once you’ve chosen a popup template, you’ll be redirected to the campaign editor.
Let’s make the campaign look like a natural part of your Shopify store. Doing so is simple: just hover over an element to view editing options.
Like here, the options appear when I hover over the popup’s main headline.
- Add an original image
- Use your brand colors for design consistency
- Give the CTA button a contrasting color to make it stand out
- Add a link to a product page or a product category page in the CTA text menu to lead visitors to purchases
Also, here’s a tip, try to set a free shipping threshold of $100. That’s the amount of money visitors need to spend to trigger free shipping.
The National Retail Federation suggests that 65% of customers pay attention to thresholds before adding products to shopping carts. Your threshold will obviously be impacted by the cost of your goods.
|Want examples of beautiful popups to inspire you?|
25 Good-Looking Shopify Popup Examples
Email Popup Design Examples + Pro Design Tips
20 Gorgeous Popup Design Examples + Best Practices
Step 7: Configure a Display Scenario
Popup timing plays a deciding role in maximizing conversions.
In this case, we want all visitors to see our Shopify popup. That’s why we might want to show the campaign when they load your store.To set up the timing, go to the Trigger
tab in the Display menu.
There, choose On Landing.
Once you’ve set the timing, let’s add a 10-second delay.
This means delaying the display of the popup by 10 seconds. Since the immediate display of popups might be frustrating to some visitors, the delay will let them have a quick look around first.
To add the delay, find the Timing section in the Trigger tab. There, click on After delay.
Once you click After delay, you’ll see an entry field and dropbox appear.
Add “10” to the box and choose Seconds on page in the dropdown menu (just like in the image below). Click +Add rule when you’re done.
Now, with the time delay added, your task of creating the campaign is almost done.
Time to save the campaign.
Click Save in the top right corner of the editor.
|More info about how timing impacts conversions: How to Discover the Best Time to Display Your Offer.|
Step 8: Activate the Shopify Popup Campaign
The only step between you and a live campaign is activation.
Let’s do that now.
Go to the dashboard (click on Wisepops logo in the top left corner) and make sure you’re in the Campaigns tab.
There, set the toggle switch to on (the right position, as shown below). Once you do that, the campaign is live!
|Spin-to-Win Popup Tutorial |
How about making a popup that generates 5,000 leads monthly? In this Faguo Case Study, find a tutorial to replicate the brand’s most successful spin-to-win popup campaign.
Learn More About Shopify Popup Campaigns
With Wisepops, you can run just about any Shopify popup campaign to achieve your growth goals. This means you’ll find plenty of conversion-oriented features, gorgeous popup templates, and pro marketing tips inside Wisepops.
From here, we recommend that you explore these options:
- Experiment with main menu features
- Take the product tour to learn more about popup types and advantages
- Read Asphalte case study and OverstockArt case study to know how businesses generate thousands of leads with Wisepops every month
The main menu in Wisepops contains plenty of customizations for your popup campaigns. With Popup and Blocks sections, for example, you can create popups of different sizes, formats, layouts, and add different buttons.
Also, our blog is a source of popup tips, success stories, and best practices. These posts should be interesting for Shopify store owners like you:
- 5 Popup Strategies to Boost Your Opt-In Rate
- How to Use Visuals to Increase Popup Conversions
- 15 Popup Best Practices to Generate Leads and Sales
Last but not least –
Congrats, you did it!
You joined the club of Shopify stores that convert visitors with popup campaigns. Create campaigns, experiment with offers, and grow your business.
Shopify popups can become your leading onsite marketing and lead generation technique. Create your first campaign, try different methods and incentives for visitors, and watch your business grow like never before.
Give it a go, and you’ll see that popups make it possible to generate thousands of leads on autopilot.