E-commerce Onsite Marketing Tutorials

How to Add a Popup on Shopify

Why add popups to a Shopify store?

It’s simple.

You can achieve a lot of ecommerce goals, like:

  • Convert up to 10% of website traffic
  • Recover abandoned shopping carts
  • Generate thousands of leads every month
  • Drive traffic to pages with sales and promotions

Do these sound like business growth goals you’re trying to achieve? If yes, then let’s learn how to add popups on Shopify.

Go to content sections:

Types of popups to add on Shopify

There are many popup types you could use to convert your Shopify store visitors. Each type is designed to achieve a specific goal. 

Shopify popup apps have pre-made popups for different goals, so you just need to choose appropriate ones, customize them, and add them to your store.

Most popular types of popups include:

  • Email popups. Ask for emails in exchange for an incentive
  • Survey popups. Collect feedback/answers from visitors
  • Coupon popups. Give coupons with discounts to increase your sales
  • Newsletter popups. Ask users to subscribe to email newsletters
  • Spin-to-win popups. Invite visitors to play a game
  • Mobile-friendly popups. Optimized for viewing on mobile devices
  • Sales promotions popups. Share details of promos to encourage sales
  • Shopping cart recovery popups. Reduce cart abandonment with reminders and/or incentives like discounts and free shipping

There are more Shopify popups to consider. But the good news is that you need only one Shopify popup tool to be able to use all these types, and more.

Need more information about different types of popups? Take a look at our other guides:

👉 40 Examples of Email Popups
👉 How to Create Spin-to-Win Popups
👉 Examples of SMS Popups + How to Create Them

How to add a popup on Shopify

Now you know what popups are and the many benefits they bring to Shopify stores, let’s make one.

Step 1: Add a Shopify popup app to your store [Free]

In this tutorial, we’re going to use Wisepops.

With this Shopify popup app, you can use all popup types. But most importantly, Wisepops has a 5-star rating (out of 5) from Shopify users.

To add a popup to Shopify, go to the Wisepops page on the Shopify App Store. Click Add App to start the installation.


If you’re logged out from your store, clicking Add App will lead you to the Shopify login page. Enter your details to finish the installation.

Next –

Once you’re logged in, you’ll see a window notifying you about Wisepops installation inside your Shopify admin panel. Click Install App.

Shopify install Wisepops app

Clicking the Install App button will take you to the Wisepops Shopify registration page.

Now, let’s move on to the next step: adding your details to Wisepops.

Step 2: Get a free Wisepops account

The Wisepops app has two simple registration steps.

You can register in two ways: with your Gmail or your name, email, and password. Choose your preferred registration method to continue.

Wisepops sign up

In the next window –

Add your website, company name and size, and other business-related info. These answers will help Wisepops make your app experience more relevant.

Wisepops sign up information

Click Start My Free Trial to complete the registration and integrate your Shopify store with Wisepops. 

This takes three seconds, so now you can start creating your first Shopify popup campaign to convert your visitors!

Note: You can also add Wisepops to your store with a setup code.

Step 1: Get a free account at the Wisepops website.
Step 2: In Wisepops, go to Settings > Websites, click the three-dot icon next to your store’s URL. 
Step 3: Choose Setup code in the menu that appears to reveal the code.
Step 4: Add the code just before the </body> tag in your store’s theme.
Wisepops setup code example
Need help with adding Wisepops to your Shopify store?
Drop our support team a line using the live chat button on the website. Visit our Help Center (this Section on Embedding Wisepops Code should be useful)

Step 3: Create a popup for Shopify

Let’s get back to the Wisepops dashboard.

To make a new popup for your Shopify store, click New Campaign.

Wisepopse create new campaign

The menu will give you two options: Campaign Assistant and Custom Campaign.

Wisepops campaign assistant

If you’re adding a Shopify popup for the first time, choose the campaign assistant. This way, you’ll get tips throughout the process, so adding a popup to your Shopify will be even easier.

So, click Campaign Assistant to continue.

Step 4: Choose a campaign goal

Time to decide on the goal for our first Shopify popup.

Let’s go with Drive Sales because, well, what Shopify store owner wouldn’t want that?

Wisepops campaign goal

Click Drive Sales.

Next, Wisepops will show you ways to drive sales: free shipping, first order coupons, time-limited offers, and others.

Let’s choose Free Shipping.

This means we’ll give your customers free shipping with purchases over a certain amount. This technique can help increase sales, as free delivery is the top reason why people shop online.

Wisepops select goal

Step 5: Select a popup template

After choosing Free Shipping, you’ll automatically be redirected to the template library. There, you can choose the format for your Shopify popup.

Let’s choose the third template (see below). It’s a non-intrusive website popup that can be displayed in a corner of the screen.

Wisepops select template

Here’s a preview of this popup in Wisepops (must be logged in to view).

Note: You can see how each template will look like on your Shopify store. Just click the preview button that appears when you hover over a template.

Wisepops preview

Step 6: Customize the campaign

Once you’ve chosen a popup template, you’ll be redirected to the campaign editor. 

Let’s make the campaign look like a natural part of your Shopify store. Doing so is simple: just hover over an element to view editing options.

Like here, the options appear when I hover over the popup’s main headline.

Wisepops customise campaign

Customization tips:

  • Add an original image
  • Use your brand colors for design consistency
  • Give the CTA button a contrasting color to make it stand out
  • Add a link to a product page or a product category page in the CTA text menu to lead visitors to purchases

Also, here’s a tip, try to set a free shipping threshold of $100. That’s the amount of money visitors need to spend to trigger free shipping.

The National Retail Federation suggests that 65% of customers pay attention to thresholds before adding products to shopping carts. Your threshold will obviously be impacted by the cost of your goods.

Want examples of beautiful popups to inspire you?
👉25 Good-Looking Shopify Popup Examples
👉 Email Popup Design Examples + Pro Design Tips
👉 20 Gorgeous Popup Design Examples + Best Practices

Step 7: Configure a popup display scenario

Popup timing plays a deciding role in maximizing conversions.

In this case, we want all visitors to see our Shopify popup. That’s why we might want to show the campaign when they load your store.To set up the timing, go to the Trigger

tab in the Display menu.

There, choose On Landing

Wisepops display scenario

Once you’ve set the timing, let’s add a 10-second delay.

This means delaying the display of the popup by 10 seconds. Since the immediate display of popups might be frustrating to some visitors, the delay will let them have a quick look around first.

To add the delay, find the Timing section in the Trigger tab. There, click on After delay.

Wisepops page delay setting

Once you click After delay, you’ll see an entry field and dropbox appear. 

Add “10” to the box and choose Seconds on page in the dropdown menu (just like in the image below). Click +Add rule when you’re done.

Wisepops timing

Now, with the time delay added, your task of creating the campaign is almost done.

Time to save the campaign.

Click Save in the top right corner of the editor.

Wisepops save
More info about how popup timing impacts conversions: How to Discover the Best Time to Display Your Offer.

Step 8: Activate the Shopify popup campaign

The only step between you and a live campaign is activation.

Let’s do that now.

Go to the dashboard (click on Wisepops logo in the top left corner) and make sure you’re in the Campaigns tab.

There, set the toggle switch to on (the right position, as shown below). Once you do that, the campaign is live!

Wisepops activate campaign
Spin-to-Win Popup Tutorial
How about making a popup that generates 5,000 leads monthly? In this Faguo Case Study, find a tutorial to replicate the brand’s most successful spin-to-win popup campaign.
Faguo popup example

Learn more about Shopify popups

With Wisepops, you can add just about any popup to your Shopify store. This also means you’ll find plenty of conversion-oriented features, gorgeous popup templates, and pro marketing tips.

From here, we recommend that you explore these options:

The main menu in Wisepops contains plenty of customizations for your popup campaigns. With Popup and Blocks sections, for example, you can create popups of different sizes, formats, layouts, and add different buttons.

Wisepops blocks

Also, our blog is a source of popup tips, success stories, and best practices. These posts should be interesting for Shopify store owners like you:

Last but not least –

Congrats, you did it!

You joined the club of Shopify stores that convert visitors with popup campaigns. Create campaigns, experiment with offers, and grow your business.

How to add popups to Shopify: summary

Adding popups to your Shopify store can become your leading onsite marketing and lead generation idea. Create your first campaign, try different methods and incentives for visitors, and watch your business grow like never before.

Give it a go, and you’ll see that Shopify popups make it possible to generate thousands of leads on autopilot.

Caro Cooper Caro has nearly twenty years of experience as a professional writer and editor. She specializes in the fields of tech and ecommerce content. Caro has degrees in Business and Arts, as well as post-graduate qualifications in Editing and Publishing.

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