7 Best Push Notification Software, Free & Paid

This guide covers dedicated push tools and marketing platforms that include web and mobile push, tested hands-on, for every budget and platform, whether you run a Shopify store, a SaaS product, or a WordPress blog.

One thing to weigh first: stores often install a push tool, collect subscribers, and never send, so it sits unused until it gets cancelled. The value is in sending relevant, well-timed messages, so choose for how easily you will actually run campaigns.

Jump to a section:

• How to choose the best push notification software

• Push notification software at a glance

• A closer look at each tool

How to choose the best push notification software for your business

The right tool depends on your channels, your platform, and who runs it.

Four common needs:

• Cross-platform and multi-channel: reach users across web, app, email, and SMS from one place. OneSignal and PushWoosh fit here.

• Ecommerce and web push: bring shoppers back to a store and recover carts. Wisepops and PushEngage lead, with Omnisend for push plus email and Hextom for small Shopify stores.

• Developer notification infrastructure: API-first orchestration across push, email, and chat, built by engineers. Tools like Knock cover this, beyond the marketing tools in this guide.

• Enterprise and omnichannel journeys: behavior-triggered lifecycle marketing at scale. Braze and CleverTap are the usual names.

Push notification software at a glance

Switch any card between its features and its pros and cons:

A closer look at each tool

The same seven tools in detail, starting with how each one fits an ecommerce store, with screenshots from hands-on testing.

Wisepops

Wisepops uses web push to bring shoppers back after they leave, with targeting deep enough to match each notification to who the visitor is and what they did: the ad, search, or email that brought them in, the pages and cart activity of the session, and their order history and last order date.

That fits mid-market ecommerce and DTC brands, from fashion to sports nutrition, that want to re-engage high-intent visitors without buying a standalone push tool.

Push is one campaign in a larger loop. Wisepops audits the traffic you already have, groups it into segments, and runs a campaign built for each, then proves the impact with a control group:

The segments a store tends to find, and the campaign each one gets:

Each campaign is built in one editor, with a live preview as the image, text, and link are added (full guide):

Targeting narrows a campaign to one segment, for example returning desktop visitors, or sends it to every subscriber:

Who uses Wisepops

Ecommerce, SaaS, and B2B teams, including Pierre Hardy, émoi émoi, YesPark, and L'Atelier d'Amaya. See how it works for ecommerce and B2B and SaaS.

Pricing

Pricing depends on your traffic volume, channels, and level of service, so plans start with an audit rather than a fixed tier. See current plans on the pricing page.

Omnisend

Omnisend is an email and SMS marketing tool that includes web push. For small to mid-sized ecommerce stores, it is one of the most affordable and highly rated options, with budget-friendly push and email features.

Key features

• Web push notifications

• Automatic and scheduled campaigns

• Detailed campaign reporting and analytics

• Push as an extra step inside automated email and SMS sequences such as cart abandonment and welcome series

Pros

• Push, email, and SMS at a competitive price (500 free pushes per month on the free plan)

• Pre-made automations that include push as a supporting channel for email and SMS

• Easy to use, even for beginners

• Many reviews praise the customer support

Cons

• Built mainly for ecommerce businesses

• May not scale to the complex needs of larger enterprises

Omnisend's interface is easy to navigate, so you can be productive from the start. It is simpler to use than some competitors, including Aimtell and PushEngage.

The push editor is intuitive, and every change previews instantly, which helps you design faster:

Adding push as an extra channel to email or SMS, for example in a cart recovery sequence, is easy.

Inside a pre-made email and SMS automation, you can add push directly in the editor with one action. Some ready-made automations already include push:

Reporting is worth a mention.

The analytics section has two tabs: Overview and Contact activity. Overview shows metrics like total sends, view rate, click rate, and revenue, with a real-time report for the first 24 hours and device breakdowns. Contact activity gives per-user detail to help you segment and personalize:

Overall, Omnisend is a good choice for Shopify and other ecommerce stores that want email and push in one app, for budget or strategy reasons.

The push feature is not as deep as dedicated tools, but it is a solid all-in-one option. Affordable plans and strong support make it stand out.

Pricing

The free plan includes 500 web push per month, 500 emails, and up to 250 contacts, with no credit card.

Paid plans are contact-based. Standard starts at $16 per month with unlimited web push and scales with your list. As of May 2026, SMS is available only on the Pro plan (from $59 per month) for new subscribers.

See full pricing.

Aimtell

Aimtell is a dedicated web push platform that helps businesses and publishers re-engage visitors with targeted messages. It integrates with Shopify and WordPress (for other platforms you install it manually via JavaScript).

It works across all major browsers, and in 2026 it added support for the declarative web push standard that Safari uses on iOS and macOS.

Aimtell offers automation, segmentation, and personalization, so you can send behavior-based push for abandoned carts, promotions, and content updates. It covers most push needs, though pricing may be a consideration for smaller businesses.

Key features

• Manual and automatic drip campaigns

• Templates for triggered campaigns

• Subscriber segmentation for personalized messaging

• Conversion tracking to measure push effectiveness

• Plugins for Shopify and WordPress

Pros

• Dedicated push platform with segmentation and automation

• Easy to use when creating campaigns

Cons

• Reporting covers only essential data

• The interface feels dated

The moment you open Aimtell's dashboard, you can tell it is dedicated push software. There is a wide range of features, more than in Omnisend or Hextom, from automation and segmentation to A/B testing:

You can create manual and triggered (behavior-based) push campaigns, so it supports different personalization strategies. A few templates for automated campaigns (welcome push, abandoned cart, and more) are easy to customize.

You can start by picking an opt-in form design, which you can then adjust:

Once the opt-in is ready, you can set up an automatic welcome message triggered after a visitor subscribes, or any other campaign.

Creating a campaign is easy: add content, choose the trigger (templates come with one), turn on conversion tracking, and set the delay (30 seconds after subscribing works well for a welcome message).

Here is an example of an automated welcome push made with Aimtell.

Death Wish Coffee, one of the most successful Shopify stores, sends this message (with creative copy) when you sign up:

Pricing

Aimtell prices by number of push subscribers, and every plan includes unlimited sends.

The Shopify app lists plans from $49 per month, scaling with your subscriber count.

There is a 14-day free trial, which asks for a card up front:

PushEngage

PushEngage is a dedicated notification platform that now spans web push, app push, and WhatsApp. It is built around ecommerce retention: cart and browse abandonment, price-drop and back-in-stock alerts, and post-purchase campaigns, with native Shopify and WooCommerce setup.

It also has an AI assistant that writes notification copy from a few keywords, in English and other languages:

Key features

• Web push, app push, and WhatsApp from one platform

• Cart abandonment, browse abandonment, price-drop, and back-in-stock automations

• A/B testing of copy, images, button text, and landing page URLs

• Segmentation by real-time behavior, with revenue reported per campaign

• Manual and drip campaigns

Pros

• A forever-free plan (30 campaigns per month, up to 200 subscribers) that now includes a free WhatsApp click-to-chat widget

• Dynamic segmentation of recipients

• AI assistant for titles and messages in seconds (multiple languages)

Cons

• The free plan is capped at 200 subscribers

• Running it on several client sites needs a higher-tier or enterprise plan

The PushEngage website gave me a sense of deja vu.

Another SaaS, the popup tool OptinMonster, follows a similar model: a money-back guarantee, a free trial that requires a credit card, and frequent discounts:

I mention this because pricing has pushed OptinMonster users to explore alternatives, as I found in a separate review. Similarly, PushEngage seems to nudge new users toward a yearly plan upfront.

That is fine if you are confident the tool is right for you, but it may not suit smaller businesses that want to test first.

Pricing aside, PushEngage is a solid push tool with automation, segmentation, and A/B testing. The interface is easy to use for building a list and creating campaigns.

You can pick the design of the subscriber opt-in, including a Safari-style box, a floating bar, or a bell, depending on how subtle or attention-grabbing you want it:

The campaign editor follows the standard layout with a preview on the right, though I found Wisepops and Omnisend easier because they need fewer clicks to finish setup:

For audiences, you can send to all subscribers, a pre-made group (for example, people who subscribed in the last 24 hours), or a custom segment:

Overall, small to mid-size SaaS and B2B companies should find it a good option. It is easy to set up, and it has a good range of options for mobile app push.

Pricing

The forever-free plan allows 30 campaigns per month for up to 200 subscribers, plus a free WhatsApp click-to-chat widget. Paid plans are priced by subscriber count and start around $9 per month billed annually, with a money-back guarantee.

OneSignal

With this tool you can create web and mobile push. OneSignal is built for apps, B2B businesses, and online stores that send manual and automated campaigns, and it also offers in-app messages, email, and SMS.

Key features

• Web and mobile push

• In-app messaging for Android, iOS, Huawei Android, and Amazon Fire

• Essential engagement and subscription data

• Extra channels (email and SMS)

• Dynamic content to personalize messages

• Automated onboarding, re-engagement, and promotional journeys across all channels

Pros

• Email, push, and SMS in one app

• Guide users through app experiences with no coding

• Journeys for in-app onboarding, re-engagement, and lead qualification

Cons

• Many reviews mention poor support experiences, often with bots

Setting up OneSignal is easy.

During onboarding you select your business type to unlock industry templates (below). There are not many, I had only six in my library. You can also start with a blank campaign:

The editor is easy to use, with quick access to A/B testing, segmentation, dynamic content, and a browser selector.

I did hit a small issue: the button text option was tucked into Advanced settings. As you can see below, only the title and main message fields are shown up front.

I created a campaign in minutes, though features like dynamic content take longer, especially for beginners:

I also tried the Journeys feature, which builds personalized paths across email, push, and SMS around a goal such as re-engagement or a sales announcement.

Here is a software onboarding template. A push is the second step, sent only to people who created accounts but did not finish:

Overall, OneSignal is easy to use and can grow app or website engagement. You can start with push and expand to journeys with email and SMS.

It is a good option for smaller businesses, and you can build your own plan by channel and volume:

Pricing

The free plan gives unlimited mobile push, up to 10,000 web push subscribers per send, 10,000 emails per month, a free SMS trial, and one automated Journey.

The Growth plan starts at $19 per month plus usage: web push is billed per subscriber, mobile push per active user, and email and SMS by volume. Professional and Enterprise plans are custom. Note that the Growth plan keeps only 90 days of data.

PushWoosh

If your strategy involves content across WhatsApp, your own app, and email, consider this option. PushWoosh has templates and user journeys across all these channels for a full omnichannel strategy.

Key features

• Web and mobile push

• Extra channels: in-app, email, WhatsApp, and SMS

• Customer Journey Builder for automated, behavior-triggered campaigns

• AI that writes copy and optimizes send time

• Detailed analytics and reporting

Pros

• One app for mobile, web, in-app, SMS, and WhatsApp messaging

• AI text generator to help with creative copy

• Free to use while you stay under 1,000 monthly active users

Cons

• A learning curve due to the wide range of options

PushWoosh is feature-rich, so expect to ask your technical team for help with some tasks, like configuring an in-app campaign that guides users to a section of the app.

The interface of this messaging-first platform is a bit more complex and unusual than most tools here.

It is the first time I have seen a campaign editor open in a window over the dashboard, rather than on a separate page:

Interface aside, PushWoosh is a good option for engaging app and website users with custom journeys across channels.

I used the editor to build a simple automated journey. It was a little tricky at first, but I quickly created a cart recovery project with two push campaigns:

The reporting dashboard is advanced, with insight into every campaign and channel.

Mine was empty, but you can tell it will produce plenty of useful data once populated, and you can add your own metric charts:

Overall, PushWoosh suits businesses that want to engage users across several channels with personalized journeys. As noted, you may need help from developers with campaign setup.

Pricing

PushWoosh is pay-as-you-go and free while a project stays under 1,000 monthly active users. The omnichannel plan is $13 per 1,000 monthly active users and covers push, in-app, email, SMS, and WhatsApp. An email-only plan is $5 per 1,000 recipients, and custom plans start above $3,000 per month.

Hextom: WhatsApp, SMS and Push

Hextom is a budget-friendly Shopify app that runs web push, SMS, and WhatsApp from one place to drive Shopify sales and recover abandoned carts. A smart balancing algorithm sends each message through the best channel for that subscriber and avoids duplicates.

Key features

• Web push, SMS, and WhatsApp campaigns from one dashboard

• Opt-in popups to grow web push, SMS, and WhatsApp subscribers

• Abandoned cart, checkout, and browse recovery automations

• Back-in-stock and price-drop alerts, sent through the best channel per subscriber

Pros

• Very easy to use

• Budget-friendly

• Multiple channels in one app: WhatsApp, SMS, and push

• Helpful automations such as cart recovery and back-in-stock alerts

• Combine push with SMS for better reach

Cons

• Limited range of automations

• Does not support advanced automated journeys

• Users report integration issues with some Shopify themes

Hextom is an easy way to send automated and manual web push for common ecommerce cases such as cart recovery and price-drop alerts.

You use it inside your Shopify dashboard. Creating automated sequences (up to three push in one) is simple: choose the goal and design it in a clear editor.

You can also add discounts (a percentage or an amount), and the app fills in the links, images, and messages:

Once set up, you get basic insight into how your cart recovery push and other campaigns perform, both together and individually. Metrics include clicks, impressions, and sales:

This tool works as a supporting app for small Shopify stores that need simple web and mobile push with a few extra messaging channels. It is easy to use, has the essential automations, and gives just enough data to improve your messaging and sales.

Pricing

There is a free plan to start. The Business plan is $15 per month and the Enterprise plan is $50 per month. WhatsApp and SMS sends are metered on top, so budget for message costs on those channels.

Frequently asked questions

Is there a free push notification service?

Yes. Several tools have a free plan. Omnisend sends 500 web push per month free, OneSignal gives unlimited mobile push and up to 10,000 web push subscribers, PushEngage is free for up to 200 subscribers, and PushWoosh is free under 1,000 monthly active users. These free tiers suit small businesses testing the channel.

What is push notification software?

Push notification software lets you send short messages to a subscriber's browser or phone, even when they are not on your site or app. Online businesses use it to re-engage visitors, recover carts, and announce offers without needing an email address.

Do you need an app to send push notifications?

Not for web push. Web push works in the browser and needs only a script or a Shopify app, with no mobile app to build. Mobile push does require a native iOS or Android app.

What are the downsides of push notifications?

Reach is capped by the opt-in rate, and subscribers can revoke permission at any time. Over-sending leads to opt-outs, so relevance and frequency control matter more than volume.

Keep learning

To explore more tools for growing your business, see these guides:

• How to promote a new product [+examples]

• Tools for automated lead generation

• Top-rated CRO tools