50+ Best Shopify Stores 2026 [+Revenue Data]

Shopify stores are more than websites. They reflect months or sometimes years of effort, and their successful founders got inspiration and tips from somewhere. You'll get your inspiration here, in this post.

Below, you'll find 50 of the best and most successful Shopify stores in 2026, from Gymshark and SKIMS to Rare Beauty and Huel. You'll also see the latest estimated annual revenue for each brand.

Jump to a section:

• The best Shopify stores: table with revenue

• Best Shopify fashion and apparel stores

• Best Shopify beauty and personal care stores

• Best Shopify food and drink stores

• Best Shopify accessories and footwear stores

• Best Shopify home and living stores

• Best Shopify stores for fandom and entertainment

• What the most successful Shopify stores have in common

• How we chose these Shopify stores

The best Shopify stores

Here are all 50 stores with their estimated annual revenue, industry and country, each linked to its full entry:

Best Shopify fashion and apparel stores

Fashion is the largest group on this list, with 12 stores. These brands stand out through photography, limited releases and a clear point of view, from fitness wear to Welsh denim. For apparel brands only, see these Shopify clothing store examples.

1. Gymshark

Background

Gymshark began as a company selling workout clothes sewn and printed by Ben Francis, the founder, along with a team of friends. Now, it's one of the most successful Shopify stores in the fitness clothing industry.

What sets Gymshark apart

Gymshark was an early adopter of the influencer marketing model. From the very beginning, they've been investing in building a big social media presence.

One notable collaboration was a workout video with Ross Edgley, the first person to swim around the entire coast of Great Britain.

What you can learn from Gymshark

Creator and athlete partnerships that feed every product launch.

2. SKIMS

Background

Kim Kardashian and Jens Grede launched SKIMS in 2019 to sell shapewear, loungewear and basics in a wide range of sizes. The Shopify store uses neutral colors and editorial photography across every collection.

What sets SKIMS apart

New collections release in limited quantities, and shoppers can join a waitlist for sold-out items. Partnerships such as NikeSKIMS in 2025 have brought the brand to new audiences.

What you can learn from SKIMS

Limited drops announced to a waitlist before they sell out.

3. Taylor Stitch

Background

This Shopify store sells classic men's clothing with a modern perspective. When you open its homepage, the website immediately feels cool, almost like a high-end retail store. Every detail contributes to the vintage feel, especially product photography.

What sets Taylor Stitch apart

Behind the scenes, Taylor Stitch runs on a hybrid business model. The founders say they keep essential products in stock and crowdfund the rest (over 90% of products). Thanks to this model, the company minimizes waste and overhead costs.

What you can learn from Taylor Stitch

Pre-orders that fund production before stock is made.

4. Steve Madden

Background

Steve Madden is one of the most valuable and biggest Shopify stores in the world. Despite being a retail-first company founded in 1990, the brand also has an impressive Shopify-powered store that looks anything but outdated.

What sets Steve Madden apart

Scrolling down the homepage feels like looking at an online version of Vogue or Marie Claire. That's the effect of vintage-style product photography and classy fonts. Combined with an embedded Instagram feed, the homepage offers tons of inspiration for shoppers.

What you can learn from Steve Madden

Magazine-style product photography on a retail-first brand's store.

5. Bombas

Background

If you're looking for inspiration for designing a colorful Shopify store, check out Bombas. This cool Shopify Plus website has a vibrant color palette, clear navigation, and plenty of engagement opportunities for visitors.

What sets Bombas apart

Their homepage gives you easy access to the main product categories. The "One purchased = one donated" banner right below the product menu tells shoppers that Bombas is a brand that helps those in need.

What you can learn from Bombas

A giving model stated in one line under the main menu.

6. Hiut Denim

Background

Hiut Denim focuses on manufacturing top-quality products with a clean store design that puts navigation first. The homepage uses full-width images, which makes choosing a category easy, and a video takes us inside the factory in Cardigan.

What sets Hiut Denim apart

This Shopify store example is great if you'd like to start a successful jeans brand. Take a close look at how they differentiate themselves with a great brand story and a focus on making "one thing well."

What you can learn from Hiut Denim

A brand story that explains the production process behind one product.

7. Tentree

Background

Tentree sells sustainable basics and plants trees for the items it sells. Its Shopify store shows that impact throughout, so the mission is visible on product pages as well as the About page.

What sets Tentree apart

Earthy lifestyle photography and simple navigation keep the focus on the clothes. The store is a good reference for brands that want to tie each order to a measurable result.

What you can learn from Tentree

Environmental impact shown next to every purchase.

8. Rebecca Minkoff

Background

One of the best fashion Shopify stores, Rebecca Minkoff sells clothing and accessories for women. This example proves that Shopify is an excellent choice for brands with a wide range of products in many categories.

What sets Rebecca Minkoff apart

With a little bohemian touch in the store design, Rebecca Minkoff stands out from other top Shopify websites with luxury product photography. Those two elements combine to create a truly unique store experience.

What you can learn from Rebecca Minkoff

One store that organizes a wide catalog across many categories.

9. Fashion Nova

Background

Fashion Nova is often called "an Instagram brand," and for good reason. From the very beginning, this Shopify store focused on engaging potential customers through its Instagram profile, which has millions of followers.

What sets Fashion Nova apart

Browse Fashion Nova's homepage for a minute and you'll see how solid their social media game is. Shoppable looks from influencers and tons of shareable content matter, since the brand's success relies heavily on sales from social media.

What you can learn from Fashion Nova

Shoppable influencer looks linked straight to product pages.

10. Kith

Background

Kith is a streetwear juggernaut and a brand with a truly unique Shopify store. Huge product images and a simple menu create an elegant, minimalist website design that supports the brand's communication style.

What sets Kith apart

Kith is exciting because it's a truly unique ecommerce design example with great products behind it. The brand is known for its unique streetwear designs, even endorsed by superstars like LeBron James.

What you can learn from Kith

Collaboration drops announced on the homepage the day they go live.

11. Chubbies

Background

When you're on a mission to bring short shorts to every man's wardrobe, your Shopify store should be as engaging as possible. Chubbies achieves this goal with unique branding, entertaining product descriptions and creative images.

What sets Chubbies apart

Brand founders say their products embody the notion of fun, and that idea sets them apart from other apparel brands. More on how Chubbies grew is in these Shopify success stories.

What you can learn from Chubbies

Product descriptions written in a brand voice shoppers remember.

12. The Elder Statesman

Background

The story of this top Shopify store began when Greg Chait decided to turn his interest in high-quality craftsmanship into a business. "We don't call our factory a factory, we call it an arts and crafts facility," Chait says about his brand.

What sets The Elder Statesman apart

We can say the same about his successful Shopify store! Like Allbirds and several others on this list, The Elder Statesman is also a digital native vertical brand.

What you can learn from The Elder Statesman

Craftsmanship shown through the making of each piece.

Best Shopify beauty and personal care stores

Beauty brands on Shopify tend to grow through creators and frequent launches. These 10 stores show different ways to turn that attention into orders, from shade finders to grooming bundles.

13. Jeffree Star Cosmetics

Background

Jeffree Star Cosmetics is one of the biggest and most successful Shopify brands in its niche, selling makeup to a large and loyal fanbase.

What sets Jeffree Star Cosmetics apart

Amazing product presentation, unique branding and the endorsement from the famous makeup artist and media personality set this store apart.

What you can learn from Jeffree Star Cosmetics

Founder-led branding applied to every product page.

14. Kylie Cosmetics

Background

This Shopify store is Kylie Jenner's business, where she sells makeup, skincare and baby products. Kylie herself often features as the model in the store, which is a no-brainer technique for an influencer-led business.

What sets Kylie Cosmetics apart

Social proof is what makes Kylie Cosmetics one of the best Shopify stores. Product pages share the results customers achieved, such as "98% agreed the formula is transfer-proof and smudge-proof" on a lip kit page.

What you can learn from Kylie Cosmetics

Limited launches backed by product claims on the page.

15. Beardbrand

Background

Facial hair grooming can be a challenge, and Beardbrand solves this problem with a personalized approach. Visitors take a quiz to get product and grooming technique recommendations, which is easy and fun.

What sets Beardbrand apart

This business strategy works because it provides personalized service to a large, underserved group of customers: beardsmen. That's why Beardbrand remains one of the top choices in beard care despite fierce competition.

What you can learn from Beardbrand

A product quiz that recommends a routine as well as a product.

16. ColourPop

Background

ColourPop doesn't win the title of the most stunning design, but this trending store is a great example of social media's impact on growth. ColourPop burst onto Instagram in its colorful glory and won over users, vloggers and influencers.

What sets ColourPop apart

Many influencers, including Jaclyn Hill and NikkieTutorials, talked about ColourPop on their channels. As a result, the brand earned a reputation for being "wallet-friendly" and "super-Instagrammable," which became its main competitive advantage.

What you can learn from ColourPop

Affordable, frequent launches amplified by creators.

17. Rare Beauty

Background

Selena Gomez launched Rare Beauty in 2020 as a cosmetics brand built around self-acceptance. The Shopify store is mobile-first, with shade swatches on product grids and a shade finder for new customers.

What sets Rare Beauty apart

The brand also commits a share of sales to its Rare Impact Fund for mental health services. That commitment appears on the site next to the products, so shoppers see it while they browse.

What you can learn from Rare Beauty

A shade-matching tool that helps first-time buyers choose.

18. Glossier

Background

Glossier grew out of Emily Weiss's beauty blog, Into The Gloss, and launched in 2014. The brand built a community of readers first, then turned their feedback into products.

What sets Glossier apart

The Shopify store is minimal and mobile-first, with soft product photography and short descriptions. Customer photos and reviews sit on product pages to keep that community visible.

What you can learn from Glossier

A community built before the product, then brought into the store.

19. Soko Glam

Background

Soko Glam was founded in 2012 to help people discover Korean beauty, skincare and cosmetics products. Now, it's a booming online marketplace with hundreds of unique products brought from the Korean market.

What sets Soko Glam apart

Founders Charlotte and Dave Cho take regular trips to Seoul to consult beauty experts and pick items for curation. This business model works well, and Soko Glam has been featured in Vogue, Allure and The New York Times.

What you can learn from Soko Glam

Expert curation that helps shoppers choose from an unfamiliar catalog.

20. Hismile

Background

Hismile does an awesome job explaining the benefits of the product right away. Since their teeth care products use original formulas for color correction, the brand needs to win the trust of visitors as fast as possible.

What sets Hismile apart

To raise awareness of the innovative product, Hismile worked with a legion of social media influencers, including Kylie Jenner.

At the peak of that awareness, the brand sold $5 million worth of products over a holiday period. Influencer marketing and website sales drove that result.

What you can learn from Hismile

Product benefits explained in the first screen of the page.

21. Manscaped

Background

Manscaped launched in 2016 with grooming tools and products for men. The brand built its name on humor, from product names to its video ads.

What sets Manscaped apart

The store sells most products as numbered kits and bundles, which makes the bigger purchase the easy choice. Refills and subscriptions bring customers back when blades and lotions run out.

What you can learn from Manscaped

Bundles that raise order value and set up repeat purchases.

22. Cécred

Background

Cécred is a premium haircare brand founded in 2024 by Beyoncé, with products for all hair types. Formulas combine scientific research with hair rituals from around the world.

What sets Cécred apart

The Shopify store organizes collections by hair need, so shoppers can build a routine quickly. The brand's focus on quality and inclusivity, plus Beyoncé's personal involvement, drive its growth.

What you can learn from Cécred

Collections organized by hair need so shoppers find their routine fast.

Best Shopify food and drink stores

Food and drink stores depend on repeat purchases, so subscriptions, education and a strong brand voice come up often in this group of 10.

23. Nutrimuscle

Background

Nutrimuscle is a store specializing in high-quality sports nutrition and supplements designed for fitness enthusiasts, athletes, and anyone working toward a healthier lifestyle.

What sets Nutrimuscle apart

The store has a clean, easy-to-navigate shopping experience, clear product details and fast checkout. Customers can quickly find the right products to fuel their goals.

Nutrimuscle is one of our customers. Its protein comparison tool, shown as an onsite campaign, reached a 7.1% click-through rate by helping shoppers pick the right product.

What you can learn from Nutrimuscle

Comparison tools that guide first-time buyers through a technical catalog.

24. Haus

Background

Haus is tapping into the millennial generation's desire for moderate and refined drinking habits. Unlike big alcohol brands, its drinks are made from grapes and botanicals, and they're lower in sugar.

What sets Haus apart

Shopify praises the direct-to-consumer model of Haus. The brand delivers drinks to customers' doors, which gives it customer data big alcohol corporations don't have.

Update: After a funding round fell through in 2022, Haus shut down. The Naked Market acquired the brand in 2023 and relaunched the store.

What you can learn from Haus

A direct-to-consumer brand story strong enough to survive a change of owner.

25. Liquid Death

Background

Liquid Death sells canned water with heavy-metal branding and dark humor. Mike Cessario founded the brand in 2019, and it now also sells sparkling water, iced tea and merchandise.

What sets Liquid Death apart

The Shopify store is as loud as the ads, with jokes on product pages and limited merchandise drops. The brand shows how far a strong voice can take a product as simple as water.

What you can learn from Liquid Death

Brand humor applied to every page of a store selling water.

26. Bero

Background

Actor Tom Holland and consumer goods executive John Herman co-founded Bero, a non-alcoholic beer brand based in New York. It launched online in October 2024 and reached nearly $10 million in sales in its first year.

What sets Bero apart

Club BERO, the brand's membership, rewards subscribers with credits, referrals and Q&A sessions with Holland before new launches. In 2025, Bero also ran a pop-up with Shopify in London during Wimbledon, with Holland behind the bar.

What you can learn from Bero

A membership club that turns a celebrity audience into repeat customers.

27. Stumptown Coffee Roasters

Background

Founded in 1999, Stumptown Coffee Roasters is a producer and distributor of a variety of coffees. The brand is known for its ethical production practices, which are reflected in the website design and content.

What sets Stumptown Coffee Roasters apart

The product quiz is another reason to check out this Shopify store. Through a series of questions, the brand offers personalized product recommendations, a useful model if you're planning a quiz for your own store.

What you can learn from Stumptown Coffee Roasters

A coffee quiz that ends in a personalized recommendation.

28. Huel

Background

Huel sells nutritionally complete food as powders, bars and ready-to-drink bottles. The Shopify store organizes products by goal, such as more protein or eating on the go, so new visitors find a starting point fast.

What sets Huel apart

Subscriptions with tiered savings keep customers ordering, and bundles introduce them to new products. Educational nutrition content supports each product page.

What you can learn from Huel

Goal-based navigation paired with a flexible subscription.

29. Pipcorn

Background

Pipcorn is dedicated to providing tasty snacks that can be enjoyed every day. Their Shopify website is a colorful intro to the world of snacks that will make you hungry.

What sets Pipcorn apart

The combination of unique design and brand storytelling makes Pipcorn one of the best-looking Shopify stores. Its subscription page is nicely designed, lists plenty of benefits and ends with a small FAQ section.

What you can learn from Pipcorn

A subscription page that lists benefits and answers questions in one place.

30. Death Wish Coffee

Background

Mike Brown wanted to make a strong blend of organic coffee with amazing taste when he created the recipe that became Death Wish Coffee. Little did he know that the recipe would give birth to an extremely popular name in the industry.

What sets Death Wish Coffee apart

Before long, this unique brand was featured in media like Good Morning America. Coffee drinkers loved Brown's work, even on the International Space Station: he invented a freeze-dried blend that NASA sent to space.

What you can learn from Death Wish Coffee

A bold brand voice paired with subscriptions for repeat orders.

31. Partake Foods

Background

This successful Shopify store has a very unique background. Denise Woodard, the founder, came up with cookie recipes for her daughter, who had severe food allergies, and later decided to share them. That's how Partake was born.

What sets Partake Foods apart

Today, the brand has an impressive Shopify store that follows ecommerce best practices. Since allergy-friendly ingredients are a major selling point, the homepage uses headlines like "Safe to share" and "Because ingredients matter" to reach parents.

Interesting fact: investors declined Woodard's idea 86 times before she secured funding from an investment firm co-founded by Jay-Z.

What you can learn from Partake Foods

Headlines that speak to one buyer's main concern.

32. PRESS Healthfoods

Background

PRESS Healthfoods sells juices, juice cleanses and other healthy foods. Founders Georgie and Ed have said they want to build the biggest health food brand in the world.

What sets PRESS Healthfoods apart

The homepage has several calls to action, along with client testimonials and product benefits. That makes PRESS one of the most conversion-focused food stores on this list.

What you can learn from PRESS Healthfoods

Testimonials and product benefits placed next to each call to action.

Best Shopify accessories and footwear stores

Accessories brands compete on design and identity. These 8 stores range from phone grips and temporary tattoos to watches and baseball caps.

33. PopSockets

Background

This top Shopify store is the main revenue channel for a company eyeing expansion in Asia, South America and other markets.

What sets PopSockets apart

The store is super colorful, easy to navigate, and even lets visitors create their own design thanks to a customization tool.

What you can learn from PopSockets

A customization tool that lets shoppers design their own product.

34. MVMT

Background

Many millennial customers want to own watches, but they can't drop $700+ on well-made items. That's what triggered Jake Kassan and Kramer LaPlante to start a Shopify store that makes premium-quality, stylish watches affordable.

What sets MVMT apart

What we especially like about MVMT is top-notch product photography. Through a masterful use of lighting and backgrounds, they make watches look stunning and grab our attention from the very first moment.

What you can learn from MVMT

Product photography that makes an affordable item look premium.

35. Allbirds

Background

Allbirds prides itself on selling "the most comfortable shoes in the world" made with sustainable materials. This top Shopify store reinforces that message throughout the website, making sure every visitor sees how unique its practices and products are.

What sets Allbirds apart

Proof of the brand's ethical status sits on the homepage, and product pages show the environmental impact of every item. Everything points to the fact that the very identity of Allbirds is based on eco-friendliness.

Update: In 2026, the Allbirds brand was sold to American Exchange Group, and the former parent company renamed itself Smartbird. The store keeps selling shoes under its new owner.

What you can learn from Allbirds

Sustainability claims shown on the product page, next to each item.

36. WP Standard

Background

WP Standard is one of the best-looking Shopify stores selling high-quality bags, wallets, belts and other accessories. The design is clean and modern, with a simple, good-looking color theme that matches the products.

What sets WP Standard apart

Navigating this Shopify site and adding products to the cart is quick and easy. You can reach the checkout page in a few clicks, which makes WP Standard one of the best on our list for navigation.

What you can learn from WP Standard

A short path from homepage to checkout.

37. Tattly

Background

Tattly founder Tina Roth Eisenberg started her own business to make high-quality temporary tattoos available to more people. The result was Tattly, a great Shopify store featuring works of some of the best tattoo artists in the US.

What sets Tattly apart

Despite temporary tattoo art being a super tough sell, Eisenberg received 10,000 online orders within the first year after launching her Shopify store. Now, Tattly is a fast-growing community that supports independent designers and artists.

What you can learn from Tattly

A catalog built around the artists who design the products.

38. Pura Vida Bracelets

Background

Pura Vida is one of the most successful jewelry stores on Shopify. It started in 2010 when two friends, Griffin and Paul, brought handcrafted bracelets from Costa Rica to California. Having sold 400 items in a few days, the two decided to start a business.

What sets Pura Vida Bracelets apart

Pura Vida still sells handcrafted items by the million each year. The brand's Bracelets Monthly Club is a great example of how Shopify brands increase customer lifetime value.

What you can learn from Pura Vida Bracelets

A monthly club that turns a small purchase into a recurring one.

39. DB Journey

Background

Known for their sleek and functional designs, DB Journey's products cater to both professional athletes and weekend adventurers. The brand's aesthetic leans toward modern minimalism, with clean lines and a focus on practicality.

What sets DB Journey apart

Their successful Shopify store has been built with the same principles in mind. Check this fast-growing Shopify store for inspiration if you'd like yours to be modern and minimalistic.

What you can learn from DB Journey

Minimal store design that mirrors a minimal product line.

40. New Era

Background

This is the official store for one of the world's most iconic headwear brands. Best known for the MLB 59FIFTY fitted cap, New Era also sells adjustable styles, team gear and exclusive drops.

What sets New Era apart

The store stands out with limited-edition collaborations and product launches that keep fans coming back. A century of sports heritage meets a smooth Shopify shopping experience that makes it easy to find the perfect cap.

What you can learn from New Era

Limited-edition collaborations that bring fans back to the store.

Best Shopify home and living stores

Home brands sell considered purchases, so these 7 stores invest in product visuals, complete sets and reassurance before checkout.

41. Emma Bridgewater

Background

This popular Shopify store looks like a colorful online DIY magazine. Despite being founded in the 1980s, this pottery brand gives new meaning to everyday kitchen china with a blend of modern and classic designs.

What sets Emma Bridgewater apart

Emma Bridgewater is now a popular destination for shoppers looking for unique gifts and inspiration. Colorful product images, personalized items and customer photos make browsing this Shopify site a joyful ride.

What you can learn from Emma Bridgewater

Personalized products that turn a store into a gift destination.

42. Nickey Kehoe

Background

Nickey Kehoe was started in 2004 by two designers, Todd Nickey and Amy Kehoe. They wanted to share their love for handmade furniture and interior design, and the business later added a Shopify store.

What sets Nickey Kehoe apart

Despite a large product catalog, the store feels fresh, modern and minimal. That's the way Nickey and Kehoe want visitors to feel about their products, too.

What you can learn from Nickey Kehoe

A large catalog arranged so the store still feels minimal.

43. Made In

Background

Made In was one of the first direct-to-consumer brands in cookware. It partners with artisan makers in the US, France and Italy to create high-quality products.

What sets Made In apart

Co-founder Chip Malt has said the brand took what professional kitchens buy and gave home cooks only what they need. The store backs that with media mentions and chef collaborations in prominent places.

What you can learn from Made In

Chef partnerships and media mentions placed where shoppers decide.

44. Caraway

Background

Caraway sells non-toxic ceramic cookware in a range of colors, and founder Jordan Nathan built the brand around design as much as function. The store presents pans the way a furniture brand presents sofas.

What sets Caraway apart

Complete sets are the main offer, with storage included, which raises order value on the first purchase. The brand has since added bakeware, food storage and retail partnerships.

What you can learn from Caraway

Color choices and sets that turn cookware into a design purchase.

45. Stanley 1913

Background

Stanley has made vacuum bottles since 1913, and the Quencher tumbler turned the brand into one of the biggest names in drinkware. Revenue reportedly grew about tenfold between 2019 and 2023.

What sets Stanley 1913 apart

Limited colors and collaborations sell out quickly, and the store announces each release on the homepage. The brand is a clear example of an old company growing through a direct-to-consumer store.

What you can learn from Stanley 1913

Limited color releases that turn a utility product into a collectible.

46. Ruggable

Background

Ruggable has reimagined home decor with its machine-washable rugs. Built on Shopify, the brand combines practicality and style with a patented two-piece system: a lightweight rug cover and a non-slip pad.

What sets Ruggable apart

Shoppers get thousands of designs, from timeless patterns to collaborations with Disney and top designers, which makes it easy to refresh a space.

The brand's success comes from solving a real problem (dirty rugs), scaling with bold product drops and delivering a smooth ecommerce experience.

What you can learn from Ruggable

A product that solves one clear problem, explained on every page.

47. Brooklinen

Background

Brooklinen is a Shopify store selling premium bedding and home essentials: sheets, towels, comforters and loungewear. The brand stands out by combining high-quality materials, modern designs and fair prices with an easy-to-navigate store.

What sets Brooklinen apart

Fast shipping, a satisfaction guarantee and strong customer reviews make it easy for shoppers to trust and buy. On Shopify, Brooklinen manages drops and time-limited promotions while keeping the shopping experience luxe and hassle-free.

What you can learn from Brooklinen

Time-limited promotions paired with a satisfaction guarantee.

Best Shopify stores for fandom and entertainment

Entertainment brands use Shopify to sell merchandise to large, loyal audiences, often in short release windows. These are the 3 on this list.

48. Paramount Shop

Background

Paramount Shop is one of the most successful online stores running on Shopify. The store is home to thousands of products, several language versions and an impressive ecommerce design.

What sets Paramount Shop apart

The store is a truly awesome example of what Shopify can do for big companies like Paramount. Its navigation helps fans find their favorite show quickly.

What you can learn from Paramount Shop

One store that organizes thousands of products across many franchises.

49. Taylor Swift Official Store

Background

The Taylor Swift Official Store offers music, apparel and collectible merchandise for fans worldwide. What makes it unique is its mix of limited-edition drops, product lines tied to album releases, and a strong emotional connection with Swift's brand.

What sets Taylor Swift Official Store apart

Even though it doesn't have the most impressive design, its success lies in Taylor's massive global fanbase and time-sensitive collections that create urgency. The store is a perfect example of fandom-driven Shopify ecommerce.

What you can learn from Taylor Swift Official Store

Time-limited collections tied to album releases.

50. American Girl

Background

American Girl is one of the most famous Shopify stores from the US, offering customizable dolls, clothing, accessories and books.

What sets American Girl apart

The store's success lies in its iconic items and engaging features, such as the "Create Your Own" doll option. Exclusive collaborations with brands like Crocs add more reasons to visit.

Shopify gives American Girl an interactive store that works for both children and collectors.

What you can learn from American Girl

A build-your-own option that makes each product personal.

What the most successful Shopify stores have in common

Across every category on this list, the same four tactics appear again and again. Each one answers a specific buyer question, which is why it works in fashion as well as in coffee.

Limited drops and collaborations

Kith, SKIMS, Stanley 1913 and the Taylor Swift Official Store release products in short windows. Scarcity gives shoppers a reason to visit often, and the homepage becomes the place where each release starts.

Guided selling for first-time buyers

Beardbrand, Stumptown and Rare Beauty ask a few questions before recommending a product. Nutrimuscle does the same with comparison tools, which help a new visitor choose from a catalog they don't know yet.

Subscriptions and clubs

Huel, Pipcorn, Manscaped and Pura Vida turn a single order into a recurring one. The subscription offer is visible from the product page, so shoppers see the savings before they reach the cart.

A mission shown on every page

Bombas, Tentree and Allbirds put their giving or environmental model next to the products. Shoppers read the brand's reason for existing while they compare items, without opening an About page.

How we chose these Shopify stores

Every store on this list sells on Shopify and shows at least one tactic another store can copy. We reviewed the list in September 2026 and noted ownership changes, such as the sale of the Allbirds brand and the relaunch of Haus.

Revenue figures are estimates. We use company-reported results where a brand publishes them, such as Steve Madden's news releases, and ecommerce market estimates elsewhere.

Shopify stores FAQ

What are the most successful Shopify stores?

Based on estimated annual revenue, the most successful stores on this list are:

• Steve Madden: $2B+

• SKIMS: $1B+

• Fashion Nova: $1B+

• Stanley 1913: $750M+

• Gymshark: $630M+

• Hismile: $450M+

Rare Beauty ($400M+), Kylie Cosmetics and Liquid Death ($330M+ each) follow close behind.

What are the biggest businesses on Shopify?

Steve Madden, SKIMS, Fashion Nova, Stanley 1913, Gymshark and Rare Beauty are among the biggest businesses on Shopify. Several of them use Shopify Plus to handle wide catalogs, several languages and traffic peaks during launches.

What are the top Shopify stores in the USA?

Forty-one of the 50 stores on this list are US brands. The largest by estimated revenue are Steve Madden, SKIMS, Fashion Nova, Stanley 1913 and Rare Beauty. The list also includes smaller US brands such as Pipcorn, Tattly and Nickey Kehoe.

Which top Shopify stores are based outside the US?

Nine stores on this list are based outside the US. Five are in the UK: Gymshark, Hiut Denim, Huel, PRESS Healthfoods and Emma Bridgewater. The others are Nutrimuscle (France), Tentree (Canada), Hismile (Australia) and DB Journey (Norway).

How do I find Shopify websites?

Open a store's page source and search for cdn.shopify.com, which appears on almost every Shopify store. You can also find Shopify brands in the Founder Stories section of the Shopify blog, or with technology lookup tools such as BuiltWith.

What should I sell in my Shopify store?

The most successful stores on this list sell clothing, accessories, beauty products, cookware, homeware, food and drinks. Shopify is also flexible enough to support many other product categories, from temporary tattoos to toys.

How can I make my Shopify store stand out?

Creativity in web design and branding helps Shopify stores stand apart, whether through a custom theme, a distinctive photography style or an unusual layout. Brands also put their value proposition front and center on the homepage, as Allbirds, Taylor Stitch and Liquid Death do.

What are the most popular categories among the top Shopify stores?

Among the 50 stores on this list, the most common categories are:

• Clothing and fashion: 24% (Gymshark, SKIMS, Fashion Nova)

• Beauty and personal care: 20% (Rare Beauty, Kylie Cosmetics, Glossier)

• Food and drink: 20% (Huel, Liquid Death, Bero)

• Accessories and footwear: 16% (MVMT, Pura Vida, New Era)

• Home and living: 14% (Stanley 1913, Caraway, Ruggable)

Entertainment stores such as Paramount Shop and American Girl make up the remaining 6%.

What's the most popular email marketing app used by top Shopify websites?

Klaviyo powers 68% of the Shopify stores we analyzed in our Shopify engagement study. Other widely used apps are Mailchimp (14%) and Omnisend (5%).

What's the most common tactic Shopify stores use to convert first-time customers?

Discounts are the most common tactic for converting first-time shoppers. In the same study, over 70% of Shopify stores offered one to new visitors.