50+ Best Shopify Stores 2026 [+Revenue Data]

Shopify stores are more than websites. They reflect months or sometimes years of effort, and their successful founders got inspiration and tips from somewhere.

Below, you'll find 50 of the best and most successful Shopify stores in 2026, from Gymshark to Huel, with the estimated online store revenue for each brand.

The largest by estimated online revenue are Fashion Nova ($1B+), SKIMS ($560M+), Gymshark ($540M+), Kylie Cosmetics ($380M+) and Stanley 1913 ($370M+).

For every store, you'll see what sets it apart and what another store can take from it.

Jump to a section:

• What the most successful Shopify stores have in common

• Top Shopify stores: full table

• Best Shopify fashion and apparel stores

• Best Shopify beauty and personal care stores

• Best Shopify food and drink stores

• Best Shopify accessories and footwear stores

• Best Shopify home and living stores

• Best Shopify stores for fandom and entertainment

• How to use these Shopify store examples

• How we chose these Shopify stores

What the most successful Shopify stores have in common

The most successful Shopify stores on this list share a set of tactics that work in any category. They build on an existing audience, help first-time buyers choose, give shoppers reasons to return and buy more, and show proof and purpose where people decide to buy.

Creator and founder audiences

Creator-led stores sell to an audience that already follows a person, whether that is an influencer, an athlete or the founder.

Gymshark and Fashion Nova grew through influencer partnerships. ColourPop and Hismile did the same in beauty and oral care.

Kylie Cosmetics and Rare Beauty launched with founders who already had millions of followers. Jeffree Star Cosmetics started the same way.

These stores link that audience to the catalog. Fashion Nova makes influencer looks shoppable, and Kylie Jenner models the products in her own store.

A creator-led approach suits products people buy after seeing them worn or used, such as clothing, makeup and teeth whitening.

Limited drops and waitlists

A limited drop releases a product in small quantities for a short time, so shoppers buy when it appears or wait for the next release.

Kith and SKIMS release products in small quantities for short windows. Stanley 1913 does the same with limited colors, and New Era with collaborations.

The Taylor Swift Official Store ties its collections to album releases. Kith and Stanley 1913 announce each release on the homepage, which gives fans a reason to come back.

A waitlist turns a sold-out product into a list of people who asked to hear about the next release. SKIMS collects those signups for sold-out items, so the next drop starts with an audience.

Every brand in this group had a following before it relied on drops, from Stanley's century-old name to Taylor Swift's fanbase.

Guided selling for first-time buyers

Guided selling asks shoppers a few questions, or lets them compare options side by side, before recommending a product.

Beardbrand and Stumptown ask a few questions before recommending a product. Rare Beauty offers a shade finder for new customers, and Nutrimuscle uses comparison tools to help a new visitor choose from an unfamiliar catalog.

Guided selling suits catalogs where products overlap or need expertise to compare: coffee roasts, foundation shades, protein types, beard oils.

Subscriptions and clubs

A subscription delivers the same product on a schedule, while a club sends something new each time and often adds member perks.

Huel and Manscaped turn a single order into a recurring one with subscriptions and refills. Huel adds tiered savings for subscribers.

Pipcorn gives its subscription a page of its own, with the benefits and an FAQ in one place.

Clubs work for products customers collect rather than use up. Pura Vida's monthly club ships new bracelets, and Club BERO gives members credits, referrals and Q&A sessions with Tom Holland before new launches.

Bundles and complete sets

A bundle sells products used together as one set, often at a lower price than buying each item separately.

Manscaped sells most products as numbered kits, and Caraway leads with complete cookware sets that include storage. Huel uses bundles to introduce customers to new products.

A set answers the question of what else to buy, and it raises order value on the first purchase. Sets suit products used together, where one item alone leaves the routine or kitchen incomplete.

Proof next to the buy button

Proof shows shoppers that a product works and that the brand can be trusted, through reviews, customer results, press mentions or a guarantee.

Kylie Cosmetics shows customer results on product pages, and Glossier places customer photos and reviews beside its products. PRESS Healthfoods places testimonials and product benefits on its homepage alongside several calls to action.

Made In uses chef partnerships and media mentions, and Brooklinen backs its bedding with a satisfaction guarantee. Proof matters most where prices are higher or the product is unfamiliar, since the shopper carries more risk.

Navigation by need or goal

Need-based navigation groups products by what the shopper wants to achieve, such as getting more protein or repairing damaged hair.

Huel groups products by goal, such as more protein or eating on the go. Cécred organizes collections by hair need, and Paramount Shop lets fans browse by show across thousands of products.

Goal-based navigation helps visitors who know their problem but not the product name. That situation is common for new customers in nutrition, haircare and skincare.

A mission shown on product pages

A mission-led store shows what each order supports, such as trees planted or socks donated, on the pages where shoppers browse.

Tentree and Allbirds show the environmental impact of each item on product pages. Bombas states its giving model in one line under the main menu.

Rare Beauty does the same with its Rare Impact Fund. A mission on the product page reaches shoppers while they decide, and an About page reaches only those who look for it.

Customization and personalization

Customization lets shoppers change a product before buying it, from adding a name to designing it from scratch.

PopSockets lets shoppers design their own grip, and American Girl offers a Create Your Own doll. Emma Bridgewater sells personalized pottery.

A product with a name or design on it becomes a gift, and gifts bring in buyers outside the brand's usual audience. Customization suits products with a simple surface or a few parts to choose.

A brand voice on every page

A brand voice is a consistent personality in the copy, from product names to descriptions and ads.

Liquid Death puts jokes on its product pages, and Chubbies writes entertaining product descriptions. Manscaped carries its humor from product names to video ads.

A distinct voice helps most when the product is hard to tell apart from competitors, as with canned water, shorts or grooming tools.

Top Shopify stores

Here are all 50 stores with their estimated annual online revenue, industry, country and key strategy, each linked to its full entry:

Best Shopify fashion and apparel stores

Fashion is the largest group on this list, with 12 stores. These brands stand out through photography, limited releases and a clear point of view, from fitness wear to Welsh denim. For apparel brands only, see these Shopify clothing store examples.

1. Gymshark

Background

Gymshark began as a company selling workout clothes sewn and printed by Ben Francis, the founder, along with a team of friends. Now, Gymshark is one of the most successful Shopify stores in the fitness clothing industry.

What sets Gymshark apart

Gymshark was an early adopter of the influencer marketing model. From the very beginning, the brand invested in building a big social media presence.

One notable collaboration was a workout video with Ross Edgley, the first person to swim around the entire coast of Great Britain.

What you can learn from Gymshark

Gymshark ties creator and athlete content to each launch, so a new collection arrives with videos shoppers have already watched. Apparel and fitness products that look better in use than on a flat lay gain the most from it.

2. SKIMS

Background

Kim Kardashian and Jens Grede launched SKIMS in 2019 to sell shapewear, loungewear and basics in a wide range of sizes. The Shopify store uses neutral colors and editorial photography across every collection.

What sets SKIMS apart

New collections release in limited quantities, and shoppers can join a waitlist for sold-out items. Partnerships such as NikeSKIMS in 2025 have brought the brand to new audiences.

What you can learn from SKIMS

A waitlist on sold-out products keeps demand on record between drops, so each release starts with people who asked for it. The tactic depends on demand that already exceeds stock.

3. Taylor Stitch

Background

Taylor Stitch sells classic men's clothing with a modern perspective. The homepage looks like a high-end retail store, and product photography gives the whole site a vintage feel.

What sets Taylor Stitch apart

Behind the scenes, Taylor Stitch runs on a hybrid business model. The founders say they keep essential products in stock and crowdfund the rest (over 90% of products). Thanks to this model, the company minimizes waste and overhead costs.

What you can learn from Taylor Stitch

Pre-orders let customers fund a product before it is made, so most stock is already sold when it arrives. The model works for brands with loyal repeat buyers who are willing to wait a few weeks.

4. Steve Madden

Background

Steve Madden is one of the biggest brands selling on Shopify. Despite being a retail-first company founded in 1990, the brand runs a Shopify store that looks anything but outdated.

What sets Steve Madden apart

Scrolling down the homepage feels like looking at an online version of Vogue or Marie Claire. That's the effect of vintage-style product photography and classic fonts, combined with an embedded Instagram feed.

What you can learn from Steve Madden

Editorial photography helps an established retail brand compete for attention with younger online brands. The embedded Instagram feed adds fresh content to the homepage without new production work.

5. Bombas

Background

Bombas is a good reference for a colorful Shopify store. The Shopify Plus site has a vibrant color palette, clear navigation and plenty of ways for visitors to engage.

What sets Bombas apart

The homepage gives easy access to the main product categories. The "One purchased = one donated" banner right below the product menu tells shoppers that Bombas helps those in need.

What you can learn from Bombas

Bombas states its giving model in one line under the main menu, so every visitor sees it before choosing a product. A short, specific claim is easier to remember than a page about the mission.

6. Hiut Denim

Background

Hiut Denim focuses on manufacturing top-quality products with a clean store design that puts navigation first. The homepage uses full-width images, which makes choosing a category easy, and a video takes us inside the factory in Cardigan.

What sets Hiut Denim apart

Hiut Denim sets itself apart with a brand story and a focus on making "one thing well." The store is a useful reference for a brand built around a single product.

What you can learn from Hiut Denim

A brand story that explains how one product is made helps justify a higher price. Makers with a visible production process, such as a factory, a workshop or a farm, can tell the same kind of story.

7. Tentree

Background

Tentree sells sustainable basics and plants trees for the items it sells. Its Shopify store shows that impact throughout, so the mission is visible on product pages as well as the About page.

What sets Tentree apart

Earthy lifestyle photography and simple navigation keep the focus on the clothes. The store is a good reference for brands that want to tie each order to a measurable result.

What you can learn from Tentree

Tentree shows the impact of each order next to the product, so the mission becomes part of the purchase decision. A result per order, such as trees planted, gives shoppers a number to remember.

8. Rebecca Minkoff

Background

Rebecca Minkoff sells clothing and accessories for women from a single Shopify store. The store shows that Shopify handles a wide range of products across many categories.

What sets Rebecca Minkoff apart

A bohemian touch in the store design and luxury product photography set Rebecca Minkoff apart from other fashion stores on Shopify.

What you can learn from Rebecca Minkoff

One store with clear categories lets a shopper move from a dress to a bag without changing sites. Wide catalogs depend on navigation that keeps every category easy to reach.

9. Fashion Nova

Background

Fashion Nova is often called "an Instagram brand," and for good reason. From the very beginning, this Shopify store focused on engaging potential customers through its Instagram profile, which has millions of followers.

What sets Fashion Nova apart

Shoppable looks from influencers and shareable content run through the homepage, since the brand's sales rely heavily on social media.

What you can learn from Fashion Nova

Shoppable influencer looks link a social post straight to the products in it, which removes the search between seeing an outfit and buying it. The tactic suits fast-moving fashion catalogs with a large social audience.

10. Kith

Background

Kith is a streetwear juggernaut with a distinctive Shopify store. Huge product images and a simple menu create an elegant, minimalist design that supports the brand's communication style.

What sets Kith apart

Kith's store is a strong ecommerce design example, with product images that fill the screen and a menu that stays out of the way. The brand is known for its streetwear collaborations, endorsed by athletes such as LeBron James.

What you can learn from Kith

Kith announces collaboration drops on the homepage the day they go live, so returning fans know where to look. Drops work when the audience already checks the site on its own.

11. Chubbies

Background

When you're on a mission to bring short shorts to every man's wardrobe, your Shopify store should be as engaging as possible. Chubbies achieves this goal with distinctive branding, entertaining product descriptions and creative images.

What sets Chubbies apart

Brand founders say their products embody the notion of fun, and that idea sets them apart from other apparel brands. More on how Chubbies grew is in these Shopify success stories.

What you can learn from Chubbies

Product descriptions written in the brand's voice give shoppers a reason to read them and remember the brand. Brands with a clear personality benefit most, since generic copy would make their products harder to tell apart.

12. The Elder Statesman

Background

The story of this Shopify store began when Greg Chait decided to turn his interest in high-quality craftsmanship into a business. "We don't call our factory a factory, we call it an arts and crafts facility," Chait says about his brand.

What sets The Elder Statesman apart

Like Allbirds and several others on this list, The Elder Statesman is a digital native vertical brand, and its store shows the same care for craftsmanship as its products.

What you can learn from The Elder Statesman

Showing how each piece is made explains the price before the shopper sees it. Luxury and handmade products, where the production process is part of the value, are the natural fit.

Best Shopify beauty and personal care stores

Beauty brands on Shopify tend to grow through creators and frequent launches. These 10 stores show different ways to turn that attention into orders, from shade finders to grooming bundles.

13. Jeffree Star Cosmetics

Background

Jeffree Star Cosmetics is one of the biggest Shopify brands in its niche, selling makeup to a large and loyal fanbase.

What sets Jeffree Star Cosmetics apart

Product presentation, distinctive branding and the founder's following as a makeup artist and media personality set this store apart.

What you can learn from Jeffree Star Cosmetics

Founder-led branding works when the founder already has an audience that trusts their taste. The store carries that personality onto every product page, so the brand feels the same as the founder's own channels.

14. Kylie Cosmetics

Background

This Shopify store is Kylie Jenner's business, where she sells makeup, skincare and baby products. Kylie herself often features as the model in the store, a natural choice for an influencer-led business.

What sets Kylie Cosmetics apart

Social proof is what sets Kylie Cosmetics apart. Product pages share the results customers achieved, such as "98% agreed the formula is transfer-proof and smudge-proof" on a lip kit page.

What you can learn from Kylie Cosmetics

Product claims backed by customer results answer the shopper's main doubt about a formula on the product page itself. Limited launches add urgency, and the claims help shoppers decide before stock runs out.

15. Beardbrand

Background

Facial hair grooming can be a challenge, and Beardbrand solves this problem with a personalized approach. Visitors take a quiz to get product and grooming technique recommendations.

What sets Beardbrand apart

The strategy works because it provides personalized service to a large, underserved group of customers: beardsmen. That's why Beardbrand remains one of the top choices in beard care despite fierce competition.

What you can learn from Beardbrand

A quiz that recommends a routine, with technique as well as product, helps beginners who are unsure where to start. A routine also leads to several products in one order.

16. ColourPop

Background

ColourPop is a strong example of social media's impact on growth. The brand built its following on Instagram and won over users, vloggers and influencers.

What sets ColourPop apart

Many influencers, including Jaclyn Hill and NikkieTutorials, talked about ColourPop on their channels. As a result, the brand earned a reputation for being "wallet-friendly" and "super-Instagrammable," which became its main competitive advantage.

What you can learn from ColourPop

Low prices and frequent launches give creators new products to review every few weeks. Makeup fits the model well, since shoppers try new shades often and spend little per item.

17. Rare Beauty

Background

Selena Gomez launched Rare Beauty in 2020 as a cosmetics brand built around self-acceptance. The Shopify store is mobile-first, with shade swatches on product grids and a shade finder for new customers.

What sets Rare Beauty apart

The brand also commits a share of sales to its Rare Impact Fund for mental health services. That commitment appears on the site next to the products, so shoppers see it while they browse.

What you can learn from Rare Beauty

A shade finder solves the main reason a first-time buyer hesitates with foundation: picking the wrong color. Matching tools suit any product where a wrong choice means a return, from cosmetics to clothing sizes.

18. Glossier

Background

Glossier grew out of Emily Weiss's beauty blog, Into The Gloss, and launched in 2014. The brand built a community of readers first, then turned their feedback into products.

What sets Glossier apart

The Shopify store is minimal and mobile-first, with soft product photography and short descriptions. Customer photos and reviews sit on product pages to keep that community visible.

What you can learn from Glossier

Glossier used reader feedback to shape its first products, so they matched what readers had asked for. Customer photos on product pages now show new visitors the same community.

19. Soko Glam

Background

Soko Glam was founded in 2012 to help people discover Korean beauty, skincare and cosmetics products. Now, Soko Glam is a large online marketplace with hundreds of products from the Korean market.

What sets Soko Glam apart

Founders Charlotte and Dave Cho take regular trips to Seoul to consult beauty experts and pick items for curation. Soko Glam has been featured in Vogue, Allure and The New York Times.

What you can learn from Soko Glam

Expert curation helps shoppers choose from a catalog they have little experience with. Imported and specialist catalogs benefit most, since the store's selection is part of what customers pay for.

20. Hismile

Background

Hismile explains the benefits of its product right away. Since its teeth care products use original formulas for color correction, the brand needs to win the trust of visitors quickly.

What sets Hismile apart

To raise awareness of the product, Hismile worked with a large group of social media influencers, including Kylie Jenner.

At the peak of that awareness, the brand sold $5 million worth of products over a holiday period. Influencer marketing and website sales drove that result.

What you can learn from Hismile

Explaining the benefit on the first screen helps when the product is new to the visitor. Shoppers arriving from an influencer post can confirm what they saw without scrolling.

21. Manscaped

Background

Manscaped launched in 2016 with grooming tools and products for men. The brand built its name on humor, from product names to its video ads.

What sets Manscaped apart

The store sells most products as numbered kits and bundles, which makes the bigger purchase the easy choice. Refills and subscriptions bring customers back when blades and lotions run out.

What you can learn from Manscaped

Numbered kits make the larger purchase the default, and refills bring customers back when parts wear out. Kits suit products used together, while refills suit parts replaced on a schedule.

22. Cécred

Background

Cécred is a premium haircare brand founded in 2024 by Beyoncé, with products for all hair types. Formulas combine scientific research with hair rituals from around the world.

What sets Cécred apart

The Shopify store organizes collections by hair need, so shoppers can build a routine quickly. The brand's focus on quality and inclusivity, plus Beyoncé's personal involvement, drive its growth.

What you can learn from Cécred

Collections organized by hair need help shoppers who know their problem but not the product names. A routine built from one collection also adds more items to the first order.

Best Shopify food and drink stores

Food and drink stores depend on repeat purchases, so subscriptions, education and a strong brand voice come up often in this group of 10.

23. Nutrimuscle

Background

Nutrimuscle is a store specializing in high-quality sports nutrition and supplements for fitness enthusiasts, athletes and anyone working toward a healthier lifestyle.

What sets Nutrimuscle apart

The store has clean navigation, clear product details and fast checkout, so customers can quickly find the right products for their goals.

Nutrimuscle's protein comparison tool, shown as an onsite campaign, reached a 7.1% click-through rate by helping shoppers pick the right product.

What you can learn from Nutrimuscle

Comparison tools help first-time buyers choose between products that look alike on a category page. They suit technical catalogs, such as supplements, where the differences sit in the specifications.

24. Haus

Background

Haus is tapping into the millennial generation's desire for moderate and refined drinking habits. Unlike big alcohol brands, its drinks are made from grapes and botanicals, and they're lower in sugar.

What sets Haus apart

Shopify praises the direct-to-consumer model of Haus. The brand delivers drinks to customers' doors, which gives it customer data big alcohol corporations lack.

Update: After a funding round fell through in 2022, Haus shut down. The Naked Market acquired the brand in 2023 and relaunched the store.

What you can learn from Haus

Selling direct gave Haus customer data that larger alcohol brands lacked. The relaunch under a new owner shows that a recognizable brand can keep its value after the original company closes.

25. Liquid Death

Background

Liquid Death sells canned water with heavy-metal branding and dark humor. Mike Cessario founded the brand in 2019, and the range now includes sparkling water, iced tea and merchandise.

What sets Liquid Death apart

The Shopify store is as loud as the ads, with jokes on product pages and limited merchandise drops. The brand shows how far a strong voice can take a product as simple as water.

What you can learn from Liquid Death

Liquid Death carries the humor from its ads onto product pages, so the store feels like part of the same campaign. A strong voice helps most where the product is hard to tell apart from competitors.

26. Bero

Background

Actor Tom Holland and consumer goods executive John Herman co-founded Bero, a non-alcoholic beer brand based in New York. Bero launched online in October 2024 and reached nearly $10 million in sales in its first year.

What sets Bero apart

Club BERO, the brand's membership, rewards subscribers with credits, referrals and Q&A sessions with Holland before new launches. In 2025, Bero also ran a pop-up with Shopify in London during Wimbledon, with Holland behind the bar.

What you can learn from Bero

A membership club with credits and early access gives a celebrity audience a reason to buy more than once. The tactic suits brands whose fan base is larger than their current customer list.

27. Stumptown Coffee Roasters

Background

Founded in 1999, Stumptown Coffee Roasters is a producer and distributor of a variety of coffees. The brand is known for its ethical production practices, which are reflected in the website design and content.

What sets Stumptown Coffee Roasters apart

The product quiz asks a series of questions and ends with personalized product recommendations, a useful model if you're planning a quiz for your own store.

What you can learn from Stumptown Coffee Roasters

The quiz turns roast levels and brewing methods into a few simple questions, so shoppers new to specialty coffee can still choose. Quizzes suit catalogs where product names mean little to a beginner.

28. Huel

Background

Huel sells nutritionally complete food as powders, bars and ready-to-drink bottles. The Shopify store organizes products by goal, such as more protein or eating on the go, so new visitors find a starting point fast.

What sets Huel apart

Subscriptions with tiered savings keep customers ordering, and bundles introduce them to new products. Educational nutrition content supports each product page.

What you can learn from Huel

Goal-based navigation gives new visitors a starting point, and tiered subscription savings reward them for staying. The pairing suits products that run out on a predictable schedule.

29. Pipcorn

Background

Pipcorn makes snacks to enjoy every day, and its Shopify website is a colorful introduction to the brand.

What sets Pipcorn apart

Pipcorn combines distinctive design with brand storytelling. Its subscription page lists the benefits of subscribing and ends with a small FAQ section.

What you can learn from Pipcorn

A dedicated subscription page answers the questions shoppers have before they commit to repeat deliveries. Benefits and answers in one place save a message to customer support.

30. Death Wish Coffee

Background

Mike Brown wanted to make a strong blend of organic coffee when he created the recipe that became Death Wish Coffee. The recipe grew into one of the best-known names in the industry.

What sets Death Wish Coffee apart

The brand was soon featured in media like Good Morning America. Coffee drinkers loved Brown's work, even on the International Space Station: he invented a freeze-dried blend that NASA sent to space.

What you can learn from Death Wish Coffee

A bold brand voice makes a coffee easy to remember, and a subscription turns that memory into repeat orders. The combination suits consumables with a distinctive taste or positioning.

31. Partake Foods

Background

Denise Woodard, the founder, came up with cookie recipes for her daughter, who had severe food allergies, and later decided to share them. That's how Partake was born.

What sets Partake Foods apart

Since allergy-friendly ingredients are a major selling point, the homepage uses headlines like "Safe to share" and "Because ingredients matter" to reach parents.

Interesting fact: investors declined Woodard's idea 86 times before she secured funding from an investment firm co-founded by Jay-Z.

What you can learn from Partake Foods

Headlines that answer one buyer's main concern, here food allergies, tell the right visitors they are in the right place. The approach suits products bought for someone else, where the buyer's worry decides the purchase.

32. PRESS Healthfoods

Background

PRESS Healthfoods sells juices, juice cleanses and other healthy foods. Founders Georgie and Ed have said they want to build the biggest health food brand in the world.

What sets PRESS Healthfoods apart

The homepage has several calls to action, along with client testimonials and product benefits.

What you can learn from PRESS Healthfoods

Testimonials near the calls to action give shoppers a reason to click at the moment they decide. The tactic suits health products, where trust in the claims drives the purchase.

Best Shopify accessories and footwear stores

Accessories brands compete on design and identity. These 8 stores range from phone grips and temporary tattoos to watches and baseball caps.

33. PopSockets

Background

The Shopify store is the main revenue channel for PopSockets, a company expanding into Asia, South America and other markets.

What sets PopSockets apart

The store is colorful, easy to navigate, and lets visitors create their own design with a customization tool.

What you can learn from PopSockets

A customization tool turns a simple accessory into a personal product, and personal products sell well as gifts. Phone grips, cases and mugs all have a surface a shopper can design.

34. MVMT

Background

Many millennial customers want to own watches, but they can't drop $700+ on well-made items. That's what triggered Jake Kassan and Kramer LaPlante to start a Shopify store that makes premium-quality, stylish watches affordable.

What sets MVMT apart

MVMT's product photography uses lighting and backgrounds to make each watch look premium from the first screen.

What you can learn from MVMT

Premium photography lets an affordable product compete with more expensive brands on looks. Watches and jewelry fit well, since shoppers judge quality by appearance.

35. Allbirds

Background

Allbirds prides itself on selling "the most comfortable shoes in the world" made with sustainable materials. The Shopify store repeats that message throughout the website, so every visitor sees how the brand's practices and products differ.

What sets Allbirds apart

Proof of the brand's ethical status sits on the homepage, and product pages show the environmental impact of every item.

Update: In 2026, the Allbirds brand was sold to American Exchange Group, and the former parent company renamed itself Smartbird. The store keeps selling shoes under its new owner.

What you can learn from Allbirds

Showing environmental impact on each product page puts the sustainability claim where the purchase happens. A figure for each item is easier to trust than a general statement.

36. WP Standard

Background

WP Standard sells high-quality bags, wallets, belts and other accessories. The design is clean and modern, with a simple color theme that matches the products.

What sets WP Standard apart

Navigating this Shopify site and adding products to the cart is quick and easy. The checkout page is a few clicks from any product.

What you can learn from WP Standard

A short path from homepage to checkout leaves fewer places for a shopper to drop off. Small catalogs make this easier, since visitors can reach any product in one or two clicks.

37. Tattly

Background

Tattly founder Tina Roth Eisenberg started her own business to make high-quality temporary tattoos available to more people. The store features work from tattoo artists across the US.

What sets Tattly apart

Despite temporary tattoos being a tough sell, Eisenberg received 10,000 online orders within the first year after launching her Shopify store. Tattly now works with a community of independent designers and artists.

What you can learn from Tattly

Building the catalog around named artists gives each design a story and a fan base of its own. Prints, stationery and other art-led products can use the same model.

38. Pura Vida Bracelets

Background

Pura Vida is one of the most successful jewelry stores on Shopify. The brand started in 2010 when two friends, Griffin and Paul, brought handcrafted bracelets from Costa Rica to California. Having sold 400 items in a few days, the two decided to start a business.

What sets Pura Vida Bracelets apart

Pura Vida still sells handcrafted items by the million each year. The brand's Bracelets Monthly Club shows how a Shopify brand can raise customer lifetime value.

What you can learn from Pura Vida Bracelets

A monthly club turns a low-priced product into a recurring purchase. Clubs suit collectible items, where customers want variety more than a replacement.

39. DB Journey

Background

Known for sleek and functional designs, DB Journey makes products for professional athletes and weekend adventurers alike. The brand's aesthetic leans toward modern minimalism, with clean lines and a focus on practicality.

What sets DB Journey apart

DB Journey's Shopify store follows the same principles as its products, with a modern, minimal design.

What you can learn from DB Journey

A minimal store design that mirrors a minimal product line keeps the brand consistent from product to page. Brands with a short catalog of functional products are the closest match.

40. New Era

Background

This is the official store for one of the world's most iconic headwear brands. Best known for the MLB 59FIFTY fitted cap, New Era also sells adjustable styles, team gear and exclusive drops.

What sets New Era apart

Limited-edition collaborations and product launches keep fans coming back. A century of sports heritage meets a Shopify store where finding the right cap takes a few clicks.

What you can learn from New Era

Limited collaborations give fans a reason to return to a store they already know. Licensed and heritage brands benefit most, since their partners bring audiences of their own.

Best Shopify home and living stores

Home brands sell considered purchases, so these 7 stores invest in product visuals, complete sets and reassurance before checkout.

41. Emma Bridgewater

Background

This Shopify store looks like a colorful home magazine. The pottery brand, founded in the 1980s, blends modern and classic designs on everyday kitchen china.

What sets Emma Bridgewater apart

Emma Bridgewater is a popular destination for shoppers looking for gifts. Colorful product images, personalized items and customer photos make the store easy to browse.

What you can learn from Emma Bridgewater

Personalized products turn a store into a gift destination, which brings in buyers outside the core audience. Personalization suits products people give to others, such as mugs and plates.

42. Nickey Kehoe

Background

Nickey Kehoe was started in 2004 by two designers, Todd Nickey and Amy Kehoe. They wanted to share their love for handmade furniture and interior design, and the business later added a Shopify store.

What sets Nickey Kehoe apart

Despite a large product catalog, the store feels fresh, modern and minimal, which matches how the founders want visitors to feel about their products.

What you can learn from Nickey Kehoe

Generous spacing and a short menu keep a large catalog from overwhelming visitors. Furniture and home brands fit well, since shoppers browse for ideas before choosing.

43. Made In

Background

Made In was one of the first direct-to-consumer brands in cookware. The brand partners with artisan makers in the US, France and Italy to create high-quality products.

What sets Made In apart

Co-founder Chip Malt has said the brand took what professional kitchens buy and gave home cooks only what they need. The store backs that with media mentions and chef collaborations in prominent places.

What you can learn from Made In

Chef partnerships and media mentions near the products give shoppers outside proof at the moment they decide. That proof matters most for higher-priced items such as cookware.

44. Caraway

Background

Caraway sells non-toxic ceramic cookware in a range of colors, and founder Jordan Nathan built the brand around design as much as function. The store presents pans the way a furniture brand presents sofas.

What sets Caraway apart

Complete sets are the main offer, with storage included, which raises order value on the first purchase. The brand has since added bakeware, food storage and retail partnerships.

What you can learn from Caraway

Complete sets in several colors turn cookware into a design choice and raise order value on the first purchase. Sets suit products used together, where one item alone feels incomplete.

45. Stanley 1913

Background

Stanley has made vacuum bottles since 1913, and the Quencher tumbler turned the brand into one of the biggest names in drinkware. Revenue reportedly grew about tenfold between 2019 and 2023.

What sets Stanley 1913 apart

Limited colors and collaborations sell out quickly, and the store announces each release on the homepage. The brand is a clear example of an old company growing through a direct-to-consumer store.

What you can learn from Stanley 1913

Limited color releases turn a utility product into something people collect, and each release brings shoppers back to the homepage. The tactic needs a product with a loyal following before the first drop.

46. Ruggable

Background

Ruggable has reimagined home decor with its machine-washable rugs. Built on Shopify, the brand combines practicality and style with a patented two-piece system: a lightweight rug cover and a non-slip pad.

What sets Ruggable apart

Shoppers get thousands of designs, from classic patterns to collaborations with Disney and top designers, which makes it easy to refresh a space.

The brand's growth comes from solving a real problem (dirty rugs), scaling with product drops and running a smooth online store.

What you can learn from Ruggable

Ruggable explains one clear problem, rugs that are hard to clean, on every page. A product built around a single problem benefits from repeating that message wherever a shopper lands.

47. Brooklinen

Background

Brooklinen is a Shopify store selling premium bedding and home essentials: sheets, towels, comforters and loungewear. The brand combines high-quality materials, modern designs and fair prices with an easy-to-navigate store.

What sets Brooklinen apart

Fast shipping, a satisfaction guarantee and strong customer reviews make it easy for shoppers to trust and buy. On Shopify, Brooklinen manages drops and time-limited promotions while keeping the shopping experience luxe and hassle-free.

What you can learn from Brooklinen

A satisfaction guarantee lowers the risk of buying bedding without touching it, and time-limited promotions give shoppers a reason to decide now. The pairing suits products where feel matters and returns are a concern.

Best Shopify stores for fandom and entertainment

Entertainment brands use Shopify to sell merchandise to large, loyal audiences, often in short release windows. These are the 3 on this list.

48. Paramount Shop

Background

Paramount Shop runs on Shopify with thousands of products, several language versions and a clear ecommerce design.

What sets Paramount Shop apart

The store shows what Shopify can do for a large media company. Its navigation helps fans find their favorite show quickly.

What you can learn from Paramount Shop

Navigation by franchise lets fans skip the product categories and go straight to their show. Any catalog where shoppers search by a name they already know can work the same way.

49. Taylor Swift Official Store

Background

The Taylor Swift Official Store offers music, apparel and collectible merchandise for fans worldwide. The store mixes limited-edition drops and product lines tied to album releases with a strong emotional connection to Swift's brand.

What sets Taylor Swift Official Store apart

The design is simple, and the store's success comes from Taylor's global fanbase and time-sensitive collections that create urgency. The store is a clear example of fandom-driven Shopify ecommerce.

What you can learn from Taylor Swift Official Store

Collections tied to album releases create natural release windows, and fans return for each one. Creators and brands with a regular release schedule can follow the same pattern.

50. American Girl

Background

American Girl is one of the best-known Shopify stores from the US, offering customizable dolls, clothing, accessories and books.

What sets American Girl apart

The store's success lies in its iconic items and interactive features, such as the "Create Your Own" doll option. Exclusive collaborations with brands like Crocs add more reasons to visit.

Shopify gives American Girl an interactive store that works for both children and collectors.

What you can learn from American Girl

A build-your-own option makes each doll personal, which matters for a product bought as a gift. Customization suits products with several parts a buyer can choose, such as features, outfits or accessories.

How to use these Shopify store examples

The tactics above depend more on how a store sells than on what it sells. Grouping the stores by business model shows which examples carry over to yours.

Consumables and repeat purchases

Coffee, nutrition and grooming brands win on the second order. Huel and Manscaped set up the next purchase with subscriptions and refills.

Pipcorn gives its subscription a page of its own, with the benefits and an FAQ.

Considered purchases

Cookware, bedding, rugs and watches cost more and get compared longer. Made In and Brooklinen reduce the risk of a larger order with press mentions and a satisfaction guarantee.

Caraway sells complete sets, and Ruggable explains one clear problem on every page.

Drop-led and fandom brands

Streetwear, drinkware and merchandise sell through release windows. Kith and Stanley 1913 announce each release on the homepage.

SKIMS keeps a waitlist for sold-out items, and the Taylor Swift Official Store ties collections to album releases.

Catalogs that need guidance

Beauty, skincare and supplements ask shoppers to choose between similar products. Rare Beauty and Beardbrand help first-time buyers decide with a shade finder and a quiz.

Soko Glam curates its catalog for shoppers new to Korean skincare, and Nutrimuscle offers comparison tools.

Mission-led brands

Tentree and Allbirds show each item's impact on product pages. Bombas states its giving model under the main menu.

Their stores are a useful reference when the reason to buy includes what the brand does with each order.

How we chose these Shopify stores

We picked every store on this list by hand. We visited each one, analyzed how it presents and sells its products, and kept only stores that run on Shopify and show at least one tactic another store can copy.

We reviewed the list in October 2026 and noted ownership changes, such as the sale of the Allbirds brand and the relaunch of Haus.

Revenue figures estimate annual sales through each brand's main online store, the Shopify store featured here.

The figures exclude retail stores, wholesale partners and marketplaces, so brands that sell mainly through retailers rank lower than their total company revenue suggests.

Figures for the larger stores are 2025 estimates from ECDB, an ecommerce market data provider. Figures for smaller stores come from ecommerce market estimates.

Shopify stores FAQ

What are the most successful Shopify stores?

Based on estimated online store revenue, the most successful stores on this list are:

• Fashion Nova: $1B+

• SKIMS: $560M+

• Gymshark: $540M+

• Kylie Cosmetics: $380M+

• Stanley 1913: $370M+

• Ruggable: $350M+

Bombas ($280M+) and New Era ($180M+) follow.

Which Shopify stores are the most profitable?

Profit figures are rarely public, since many Shopify brands are private companies. Public companies such as Steve Madden report profit for the whole business, not the online store, so estimated online revenue is the closest available measure of a store's size.

What are the biggest businesses on Shopify?

Fashion Nova, SKIMS, Gymshark, Kylie Cosmetics and Stanley 1913 run some of the biggest online stores on Shopify. By total company revenue, including retail and wholesale, Steve Madden and Rare Beauty are larger than their online stores suggest.

Several of these brands use Shopify Plus to handle wide catalogs, several languages and traffic peaks during launches.

What are the top Shopify stores in the USA?

Forty-one of the 50 stores on this list are US brands. The top 10 by estimated online revenue, with Kith, ColourPop and Caraway tied for 9th:

• Fashion Nova: $1B+ (fashion, California)

• SKIMS: $560M+ (shapewear and apparel, California)

• Kylie Cosmetics: $380M+ (cosmetics, California)

• Stanley 1913: $370M+ (drinkware, Washington)

• Ruggable: $350M+ (rugs and homeware, California)

• Bombas: $280M+ (socks and basics, New York)

• New Era: $180M+ (hats and apparel, New York)

• Manscaped: $160M+ (men's grooming, California)

• Kith: $130M+ (streetwear, New York)

• ColourPop: $130M+ (beauty, California)

• Caraway: $130M+ (cookware, New York)

Brands that sell mainly through retail partners, such as Steve Madden and Rare Beauty, rank lower here than their total company revenue suggests.

Which top Shopify stores are based outside the US?

Nine stores on this list are based outside the US. Five are in the UK: Gymshark, Hiut Denim, Huel, PRESS Healthfoods and Emma Bridgewater. The others are Nutrimuscle (France), Tentree (Canada), Hismile (Australia) and DB Journey (Norway).

How do I find Shopify websites?

Open a store's page source and search for cdn.shopify.com, which appears on almost every Shopify store. You can also find Shopify brands in the Founder Stories section of the Shopify blog, or with technology lookup tools such as BuiltWith.

What sells best on Shopify?

Among the 50 stores on this list, the largest categories are:

• Clothing and fashion: 24% (Gymshark, SKIMS)

• Beauty and personal care: 20% (Rare Beauty, Glossier)

• Food and drink: 20% (Huel, Liquid Death)

• Accessories and footwear: 16% (MVMT, New Era)

• Home and living: 14% (Stanley 1913, Ruggable)

Entertainment stores such as Paramount Shop and American Girl make up the remaining 6%. Shopify also supports many other categories, from temporary tattoos to toys.

What's the most popular email marketing app on Shopify?

Klaviyo, according to our Shopify engagement study of 500 stores with $100,000 to $250,000 in monthly revenue. Klaviyo ran on 68% of them, Omnisend on 16% and Mailchimp on 4%.