If you own a website and are serious about lead generation, you’ve probably already come across OptinMonster.

Started in 2013 by the serial entrepreneur and WordPress community’s darling Syed Balkhi, the company contributed to making exit-intent popups an online marketing standard.

But as we’ll explain in this article, OptinMonster now has serious competitors. Whether you’re looking to build a solid email list, collect more leads or boost conversion rates on your website, we’ve reviewed 7 tools to help you find the best alternative.

TL;DR:

Our favorite picks:

Why Look for OptinMonster Alternatives?

Let’s start with a quick recap of the main frustrations that users reported having with OptinMonster so we’ll know which elements to check when reviewing the competitors.

Pricing

OptinMonster doesn’t offer a free version. Nor is it possible to test the product for free.

You have to pay for a whole year upfront without even having a chance to test the product.

They offer a money-back guarantee. But to test the tool, you’ll have to spend $108 minimum and ask for a refund within 15 days if you don’t like it.

Limited design options

As this user reported, OptinMonster’s builder is not super user-friendly. And if you don’t have design or code skills, it could take you several hours to get used to it.

Limited form options

Creating pop-up forms can also be a frustrating experience with OptinMonster, as their customization options are pretty limited.

At the moment, it’s only possible to add 3 kinds of input fields to your popups:

  • Name
  • Email
  • Phone number

This is what this user highlighted in her review:

For example, it’s not possible to collect a phone number only or to create pop-up surveys.

In other words, OptinMonster is great for building an email list, but it’s not the best tool to collect feedback or build a text marketing list.

Unreliable support

OptinMonster only offers email support. So be ready to wait a few hours to get a reply if you have questions.


Now that we’ve identified OptinMonster’s main weaknesses, it’s time to look at what its competitors have to offer.

#1 WisePops

Let’s start our list with WisePops.

Features

Let’s get straight to the point: WisePops is pretty similar to OptinMonster in terms of features.

But they offer a few things that you won’t find in OptinMonster:

  • Pop-up surveys (in other words, an advanced form builder)
  • A dynamic content functionality
  • Iframe support
  • A deep integration with Shopify

Pricing

In terms of pricing, WisePops starts at $49/month and offers a 14-day free trial.

WisePops vs. OptinMonster

WisePops offers a few things that make it a great alternative to OptinMonster:

  • A 14-day free trial (they don’t even ask for a credit card!)
  • A flexible designer that lets you create professional popup designs in a few clicks
  • A form builder that not only lets you collect email addresses, but also a lot of other details like phone numbers, names, preferences, etc.
  • Live chat and phone support (in addition to email support)

#2 Thrive Leads

We couldn’t do a review of the best OptinMonster competitors without including the Thrive Leads plugin.

Features

Thrive Leads offers all the features you would expect from a lead generation software:

  • Lots of templates
  • A/B testing
  • Dozens of targeting options (including the popular exit-intent trigger)
  • A few WordPress-specific options
  • A powerful drag-and-drop builder that lets you create almost any kind of form

Pricing

This is where Thrive Leads differentiates itself most from OM.

Instead of charging a monthly fee like OptinMonster, it works with a one-time license that includes unlimited updates and 1-year support. If you don’t want to renew their support, you never have to pay another penny (but you can get continued support for an annual renewal fee).

Thrive Leads vs. OptinMonster

Here’s how Thrive Leads compares with OptinMonster:

  • Their form builder is way more flexible.
  • Thrive Leads is WordPress-only (while you can use OptinMonster on all kinds of websites).
  • You build your campaigns right into WordPress (instead of having to login into a separate application).
  • They offer a 30-day money back guarantee (but like OptinMonster, there’s no free trial and no free plan).

#3 Sumo

Sumo is probably the closest equivalent you could find to OptinMonster. Like them, it was started by a serial entrepreneur and ex-Facebook employee, Noah Kagan. And like OM, it’s been in business for years (since 2010). Let’s take a closer look at what they offer.

Features

It’s hard to differentiate between Sumo and OptinMonster.

Both solutions offer the same kinds of options for list-building, and we couldn’t find any feature that would make Sumo really stand out against its competitor. They both have a flexible builder and integrate with the most popular email marketing services (Mailchimp, AWeber, etc.)

Pricing

Sumo offers a free version and their paid plans start at $49/month.

You’ll have to upgrade if you need advanced targeting options, A/B testing or if you want to get rid of the Sumo logo.

Sumo vs. OptinMonster

The two tools are pretty similar. That said, a few things make Sumo different:

  • Sumo offers an entire suite of conversion tools, including a plugin to help your visitors share your links on social media and a basic email marketing tool.
  • Their widget also includes advanced ecommerce integrations, particularly with Shopify.
  • Unlike OptinMonster, Sumo offers a free plan that lets you test their tool without spending a dime.
  • Their popup builder is also more advanced and flexible and will let you create all sorts of overlays, from lightbox popups and slide-ins to full-screen overlays.

#4 Poptin

Poptin is one of the most recent entrants to the lead generation software market. The company was created in 2017 by serial entrepreneur Tomer Aharon.

Features


Like Sumo, Poptin is difficult to differentiate from OptinMonster. I haven’t found any feature that you wouldn’t find in other popup builders. The main difference probably lies in the popup creation experience, which is super easy to master. Creating opt-in forms only takes you a few clicks thanks to their user-friendly drag-and-drop editor.

Pricing

Poptin has a free version that includes 1,000 visitors/month. Their cheapest paid plan costs $19/month for 10,000 visitors. It’s slightly cheaper than OptinMonster, which charges $19 for 15,000 page views (and charges for an entire year at a time).

Poptin vs. OptinMonster

  • Poptin is probably a little bit easier for beginners to use, as it includes fewer design and targeting options.
  • They also offer an option to create pop-up surveys and advanced pop-up forms (an area where OptinMonster really lags behind).
  • For price-sensitive marketers, it’s also a cheaper option.

#5 Icegram

Features

I would describe Icegram as an average popup plugin. It’s clearly not as modern as the other tools included in this article, but it could be a good fit if you’re new to lead generation or if you don’t want to spend too much money on your popup tool.

Pricing

Like ThriveThemes, Icegram works with yearly licenses. But there are a few differences:

  • If you don’t renew your license each year, you won’t benefit from updates.
  • If you’re confident that Icegram will work for you, you can purchase a lifetime license for $249.
  • You can test the plugin for free using their free version.

Icegram vs. OptinMonster

Icegram is very different from OptinMonster:

  • First, it’s a WordPress-only plugin. To use it, you need to set up their app on your WordPress site. You also create the campaigns directly in your WordPress admin.
  • Icegram is not as fancy as OptinMonster. Its user interface is more basic, and it includes fewer design and targeting options.
  • Its pricing model based on licenses with no traffic limits could be interesting if your website is generating a lot of visits.

#6 Popup Maker

With more than 4,000 reviews on the WordPress plugin directory, Popup Maker is definitely the most popular popup maker on WordPress. But does that mean it’s a good alternative to OptinMonster? Let’s check!

Features

Let’s be clear. Popup maker didn’t make a strong impression on us. It’s easy to set up and integrates well with WordPress. But feature-wise, it’s a different story. The plugin looks a little bit outdated and doesn’t include as many options as you can find in Optin Monster or its competitors.

Pricing

Popup Maker’s pricing model is pretty similar to Icegram:

  • They offer a free version.
  • If you want more features, you can pay a yearly license (with three tiers).
  • If you don’t renew your license, you lose access to updates and support.

Popup Maker vs. OptinMonster

Here’s what makes Popup Maker different from Optin Monster:

  • Popup Maker is a WordPress-only plugin. So if you’re not a WordPress user, you can tick it off your list.
  • Its pricing model makes it interesting if your website generates a lot of visits, as it has no traffic limits.
  • But honestly, I don’t think this plugin compares to OptinMonster: it feels way too basic.

#7 Bloom

Let’s finish our comparison of OptinMonster competitors with a review of Bloom.

Bloom is part of the Elegant Themes product suite that also includes Divi (among others).

Features

In terms of features, Bloom offers the same kind of options as OptinMonster.

But Bloom is part of a full product suite that includes a WordPress theme, a landing page builder and a social media plugin. In other words, when you pay for Bloom, you also benefit from other products.

They also offer live 24/7 customer support.

Pricing

Bloom is included in the Elegant Themes package.

You’ll have to choose between an $89 yearly fee (when it’s cancelled you lose access to support and updates) and a $249 lifetime access plan.

These plans don’t have any limits in terms of traffic and/or subscribers.

Bloom vs. OptinMonster

Let’s have a look at the differences in detail:

  • Bloom is a WordPress-only plugin. So if you’re using something else, WisePops, Poptin or Sumo will be better alternatives.
  • Their popup and form builder are very limited compared to OptinMonster. You can only marginally edit their existing templates; it’s not possible to move the elements of the form freely.
  • Lastly, Bloom is cheaper, especially if you’re generating a lot of traffic.

Wrap-up

I hope this article will help you find the best OptinMonster alternative for your business.

As you’ve probably noticed, the choice comes down to a few main criteria:

  • Which CMS are you using? A lot of these plugins (ThriveLeads, Icegram, Bloom, Popup Maker) only work on WordPress websites.
  • What’s your budget? Do you prefer to pay a yearly license or a monthly subscription? While OptinMonster, Poptin, Sumo and WisePops all require a subscription, you may find that a true monthly subscription fits your budget better than a monthly one that has to be paid for a year in advance. But maybe you’ll feel more comfortable using a tool that requires only a one-time fee.
  • How far do you want to go in terms of design? Segmentation? For basic needs, a plugin like Bloom will likely do, especially if your budget is tight. But WisePops or Sumo might be a better option if you want to go further.

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