The Wisepops walkthrough (+How many apps it replaces)

This tutorial will walk you through the most impactful and practical features that will improve your lead generation, sales, and shopping experience on your website.

Wisepops integrates several major features:

• popups

• web pushes

• AI product recommendations

• A/B testing...

...that are usually only available by using MULTIPLE standalone apps. 

While some enterprise-level marketing tools have these features, Wisepops is a self-service platform, which means it’s much more affordable and is designed to be easy to use.

That means:

• You get enterprise-level features like A/B testing against a control group for a fraction of the cost of popular CRO platforms

• To enable the majority of automatic campaign workflows (cart recovery, welcome offer, cart upsell, etc.), you’ll need nothing more than a few minutes

• You can replace at least a few apps (including an email capture tool, an A/B testing platform, a web push notification software), and reduce your marketing spend

Best features of Wisepops

Feature #1: Website popups

With Wisepops, you can launch high-converting signup popups in minutes—no developer help needed. Use discounts (including unique discounts from your Shopify account), multi-step forms, persistent tabs, surveys, and gamified formats to maximize engagement and capture up to 5× more emails.

The deep targeting and A/B testing will help you ensure that your campaigns are seen by the right people at the right time, maximizing conversions:

• First-time visitor discounts + product recommendations to drive purchases

• Exit-intent offers to recover abandoning shoppers

• Cart abandonment reminders with time-limited offers

• Product recommendations based on browsing or popularity

• Cross-sell/upsell offers during browsing or at checkout

• Geo-targeted offers for different countries or cities

• Special deals based on browsing history, purchase history, last order date, or cart content

• NPS surveys or quick customer satisfaction polls

Replaces: Alia, Sleeknote, Optimonk, Adoric

Feature #2: AI product recommendations

Integrate product recommendations into your website pages or display them dynamically in popups. The recommendations are tailored to each visitor, including the 90% who aren't logged in. You can choose between six recommendations categories that are trained in-house based on YOUR data.

Types of recommendations you can promote:

• Bestsellers

• Trending products

• Recently viewed

• Others also viewed

• Personalized picks

• Frequently bought together

• Track the revenue from product recommendations automatically

• Display recommendations in popups and embed forms

Replaces: Rebuy, Nosto, Visually

Feature #3: Onsite feed

This unique communication format allows you to message your visitors more when they are onsite without hurting the experience. It’s displayed in a website’s header as a bell and can be personalized with unique offers or product recommendations.

Ecommerce use cases for Wisepops onsite feed:

• Build your email list with signup forms

• Give discounts and special offers based on browsing history or cart content

• Announce new products and drive traffic to them

• Increase average order value with cart content-based targeting

• Drive traffic to loyalty and referral programs

• Introduce your brand with a welcome message

• Promote sales and time-limited offers

• Raise awareness of new features and events

Replaces: the feed is a feature unique to Wisepops!

Feature #4: Embeds

You can start integrating dynamic content blocks into your website without any dev support. This means that any block (signup forms, product recommendations, announcements, etc.) can be integrated inside your website in a few clicks. You can even choose to segment the content based on the visitor properties.

Use cases for online businesses:

• Build email list with signup forms

• Share sales promotions

• Drive traffic to specific products or pages

• Notify customers about items that are back in stock

• Display marketing videos showing products in action

• Recommend products with AI on autopilot

• Drive a sense of urgency with countdown timers

• Collect feedback and reviews

• Drop recommendation blocks anywhere (product pages, cart, blog) with zero code

Replaces: Poptin, Sleeknote, Optimonk, Shopify Forms

Success story: émoi émoi generates 20% of online revenue with Wisepops

Feature #5: Web push notifications

Web push notifications let you reach shoppers even after they leave your site. With Wisepops, you can send personalized messages straight to their device or browser, whether they’re checking emails or browsing other sites. Launch back-in-stock alerts, flash sales, or abandoned cart reminders as an extra customer engagement channel.

• One-tap opt-in: full Chrome, Edge & Safari support

• Hyper-targeted triggers: Abandoned cart alerts, back-in-stock, price drops

• Performance tracking: CTR, revenue per send, unsubscribe insights

• Engage customers with back-in-stock notifications, targeted offers, and purchase history

• Create personalized marketing messages with native Shopify targeting rules

Replaces: PushOwl, One Signal, Firepush, PushEngage

Feature #6: Experiments

Get access to powerful A/B tests with control groups, statistical significance metrics and rich metrics about your website, including order rate, AOV, bounce rate, number of pageviews. You can also create comprehensive conversion funnels with custom goals and track how campaigns impact them.

Here’s how you can create an A/B test with a control group in Wisepops under one minute:

• Track not just CTR but downstream metrics like session duration, repeat visits, bounce rate, conversion rate, average order value, and revenue per visitor

• Compare campaigns against a baseline group that sees no campaigns to isolate genuine campaign impact

• Test differences in who sees a campaign based on behavior, referral source, geolocation or timing triggers

• See precisely how your onsite campaigns influence revenue growth, not just assumed lift from clicks

• Use experiments to validate ideas swiftly—even without technical know-how—so you can confidently iterate and scale successful variants

Replaces: Optimizely, A/B Tasty

Success story: OddBalls boosted email capture by 20%

Feature #7: Website visitor surveys

With Wisepops, you can collect direct feedback from your visitors through fully customizable onsite surveys—no external tool required. Run quick NPS polls, post-purchase surveys, or exit-intent questionnaires to capture insights that help you improve products, customer experience, and conversions.

Surveys can be displayed in popups or embeds, targeted to specific audiences, and designed to match your brand.

• Create NPS, exit, or post-purchase surveys

• Ask multiple question types: dropdowns, checkboxes, text fields, radio buttons

• Segment surveys by audience, behavior, geolocation, or cart content

• Visualize results with built-in charts or export data for deeper analysis

• Use surveys to gather product feedback, measure satisfaction, or capture suggestions

• Incentivize participation with discounts or gifts to boost completion rates

Replaces: Typeform

Success stories and examples of businesses using Wisepops in different industries

See more examples of high-performing campaigns:

• How to increase direct room bookings on a hotel website

• How to increase free trial signups and demo bookings on a SaaS website

• How to improve service plan signups and customer engagement for telecom companies

• How to increase student applications, inquiries, and event registrations on a university website