Given that they’re relevant and good-looking, of course.
Let’s talk about popup design. Below, you’ll learn how to create high-converting and beautiful popup designs and see plenty of gorgeous examples.
In this post:
- Elements of website popup designs
- Popup design examples
What goes into the best popup design?
Creating the best website popup design means taking care of these elements:
- Colors. Use the colors of your site
- Fonts. Again, utilize those you’re using on your website
- Microcopy. Write a concise and to the point text
- Visuals. They must be unique and relevant to your business
- Timing. You can show popups on exit, with a delay, on-click, etc.
Do this and your popup designs will be gorgeous. It’s not hard at all—popup software is easy to use, so you can be really creative.
For example, you can go for a simple popup design with a light background…
Try a stunning dark background like this (just prepare a product image)…
Make it a small colorful slide-in popup that matches the website perfectly…
Combine a colorful product image to make the popup design super attractive.
👉 Popup timing guide
👉 How to make discount popups
👉 How to create unique Shopify discount codes in Wisepops
Popup design examples
Let’s start with desktop email capture popups—those made to collect emails. We’ll be looking at popup designs from these websites:
- Meow Meow Tweet
- California Olive Ranch
- Silverlake Wine
- Culture Espresso
- Who Gives a Crap
- Highway Robery
- True Treats
- Carbon 38
- Frank Body
- Taylor Stitch
1. Meow Meow Tweet
Takeaway: Surprise visitors with an unusual shape
This popup design example is one of the most creative we’ve ever seen. The popup is shaped like a cat, which goes perfectly in line with the company’s brand.
Takeaway: Use a large product photo
Although Remarkable’s popup design is a gorgeous example of matching the rest of the website, let’s focus on the formats they’re using. When I visited this website a week ago, I saw this popup that felt like an extension of their store.
But when I paid a visit a few days ago—
I saw this beautiful popup design, a less intrusive one. Just look how it blends with the rest of the website!
3. California Olive Ranch
Takeaway: Use products in action
This beautiful popup design shows how we can add product images in a way that engages… and makes us a little bit hungry! Also, note that headline—a good example of going for something else than “sign up for our newsletter.”
4. Silverlake Wine
Takeaway: minimal fits the website perfectly
This good-looking popup form design is a great example of how minimal design can really shine. No images, no graphics, no visuals of any kind. Keep this popup window design in mind in case you want to make a simple, small newsletter form.
5. Culture Espresso
Takeaway: Collect orders via popups
Culture Espresso, a coffee shop, generates orders with this popup. Just note how easy this beautiful design is made: just one product image, two buttons, and a text. And now, the business is promoting their app and gets more orders thanks to that simple solution.
6. Who Gives a Crap
Takeaway: Try a small format
This toilet paper subscription company (a creative name, wouldn’t you say?) uses a small popup that appears on the side of the screen. This popup design allows visitors to keep exploring the website.
Takeaway: Try minimalistic, black-and-white design
This popup example from FITS is black and white, and has no background visual. The design matches the overall color “feel” of the website, which makes it look natural. The offer is very clear—and that’s what we call a straight-to-the-point website popup design!
Takeaway: Use bars: a non-intrusive and compelling popup design
What’s interesting about Weebly’s popup design example is the bar format. This format makes the popup visible at all times.
Our experience shows that subscription rates from bars are lower than popups. Still, they can engage plenty of visitors if you give it a contrasting color and a compelling text.
9. Highway Robery
Takeaway: design a subtle slide-in popup
Highway Robery, an online store, made a subtle slide-in popup that appears as users scroll down their homepage. This website popup design is non-intrusive and does its job engaging visitors very well—I mean who wouldn’t like to win a free colorful robe, right?
Takeaway: Collect data for customer segmentation
Want to collect more info from visitors besides emails? More fields can be a deterrent for visitors. However, you can avoid this by keeping user experience front of mind while designing the popup. Nike’s sample popup example shows how you can do it effectively.
Takeaway: try graphic design, no images
Now, let’s see another colorful popup design. This popup from MeUndies is a great example: it’s attention-grabbing, creative, and engaging. Everything is right in this popup design, from the visual to the color choice, and the CTA that just pops.
Takeaway: Add pictures from communities
When using photos of your products is an issue (most SaaS are in this situation), why not select pictures from your community? That’s what Volusion did in this email capture popup design.
Takeaway: Try creative illustration
Using illustrations in popup designs is another good option. It can definitely make your campaign standout and add playfulness. Here’s a great illustrated popup example on LiveChat’s blog.
14. True Treats
Takeaway: Take illustrations one step further
You’ve got a postcard! Oh, wait, it’s a newsletter popup with a super creative illustration! Well, when you are a historic candy store like True Treats, then your popup designs should be appropriate. What a cool way to ask people to subscribe to a newsletter!
|More useful resources:|
✔️ What is a Popup? Meaning and Features
✔️ Popup Best Practices for Conversions
✔️ SMS Popup Examples
Takeaway: Stand out with bold colors
Here’s another example of a super creative popup design from OVER clothing. The copy is short, and the eye is drawn to the popup thanks to the contrasting red color. Hands down, one of the most unique popup design examples we’ve seen.
16. Carbon 38
Takeaway: Combine two images into one popup design
This popup example goes even further. The round popup (a rare shape in popup design) is highlighted by the model on the right. It’s a full-screen popup, so it captures the attention of visitors effectively.
17. Frank Body
Takeaway: Let your brand personality shine
“Pants off, 10% off your first purchase”—this creative, attention-grabbing headline is in line with Frank Body’s tone of voice. The rest of the text follows the same strategy, supporting the brand’s quirky and playful personality.
Here’s one more variation of this campaign.
Note that the brand has changed the format, added the visual, and increased the discount size.
18. Taylor Stitch
Takeaway: Use a huge hero image
You’re browsing Taylor Stitch’s website and bam!
You’re standing outside, looking out upon a beautiful mountain range. Okay, that didn’t happen (the folks in the lab are still working on teleportation), but this popup design creates that effect beautifully. The full-screen format and amazing background image is a striking combination.
Here’s one more variation of this popup design I found not so long ago.
Just as beautiful, agree?
Popup designs for mobile
In a world where more than half of the traffic is mobile, you need a popup marketing strategy adapted to mobile devices. And with Google’s guidelines regarding mobile interstitials, you can’t just work on making your creations responsive.
Takeaway: Keep it simple
Let’s start with the simplest popup example possible: black copy on a light background. Patagonia respects Google guidelines with a welcome popup that doesn’t prevent visitors from accessing the landing page content and using the same color palette.
Takeaway: Use color selectively
Timberland followed the same popup design as Patagonia. The only difference being that the brand added a little more color, while still keeping it in the style of the website.
21. Opening Ceremony
Takeaway: Let visitors choose content
This popup design reminds us of desktop popups. In addition to the email field, it also allows visitors to select their fashion preferences (mens, womens, or both). It’s a good way to ensure you send relevant content to subscribers.
Takeaway: Use a CTA for more space
There’s a way you can display larger mobile popups and keep Google happy: add a call-to-action before displaying your popup. That’s what Vans has done in this popup design example. Check out the tab in the bottom right corner of the landing page. Smart.
Takeaway: Highlight the main benefit
This popup design (a darker background and lighter text) makes the main benefit clear. The contrasting CTA button with “Get 20% off now” encourages visitors to take ownership of the action.
|This popup example helped OverstockArt triple their email list and generate up to 3,700 leads every month. Find out how they did it: OverstockArt Case Study|
24. Master Dynamic
Takeaway: Use bright colors to stand out
Master Dynamic faced a challenge when making this website popup design. The brand’s website already uses strong colors, and the popup needed to stand out to generate subscriptions. The excellent solution to this problem was the use of contrasting bright yellow.
25. Not Pot
Takeaway: Mirror the site design
If you’re looking for a popup design that matches the website visuals and design, this is the one. The site and the popup are both striking. The design consistency makes the popup look like part of the website. Even the popup’s headline, “Not Spam,” is in line with the brand’s name.
Popup design: wrap up
We hope these best popup design examples were interesting and inspiring for you.
But… Popup design is just one piece of the puzzle. To be as effective as possible, your campaigns need strong copy and a good offer. Together, these elements can make high-performing campaigns that generate leads and conversions.
Feel like creating your first popup design? Sign up for Wisepops to make your first popup in under five minutes.