The Wisepops blog

Where digital marketers and ecommerce store owners get onsite marketing tips, inspiration, research and strategies to engage visitors and grow their businesses.

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Ecommerce marketing
Apr 13, 2026
5 Must-Have Apps for Black Friday 2026
These five best Black Friday apps will help you increase conversions and sales in 2025.
Ecommerce marketing
Lead generation
Apr 13, 2026
Apparel Marketing: 10 Strategies & Examples
Learn how to use apparel marketing to promote fashion products on your website effectively.
Ecommerce marketing
Popups
Apr 13, 2026
16 Revenue-Focused Popup Tactics (+Playbook & 30-Day Implementation Plan)
See proven revenue-focused popup tactics for ecommerce in 2025 you can use for maximum revenue impact.
Product
Feb 4, 2026
New popup feature: image overlays
Learn how to add image overlays to your popups. Create visually engaging campaigns with custom background images that work perfectly on mobile and desktop devices.
Product
Feb 4, 2026
New Shopify Feature: Target Visitors by Cart Items
Target your Shopify visitors based on their cart contents using SKUs, collections, or tags.
Product
Apr 13, 2026
New feature: Cart block for Popups (Shopify only)
New Wisepops feature allows to display cart content to Shopify popups for personalized upsell and checkout reminders.
Popups
Mar 10, 2026
Geo-targeted popups: use cases, examples, and setup
earn how to use geo-targeted popups to show location-specific offers, confirm shipping, and run market campaigns. Real examples, triggers, and setup guide.
Popups
Lead generation
Apr 13, 2026
40+ Amazing Email Popup Examples [+Why They Work]
Learn everything about email popups. See great email popup examples and learn the best practices to make an email popup (newsletter popup).
cards
Popups
Apr 10, 2026
How to A/B Test Popups: Steps, Ideas & Examples
Learn how to A/B test popups step by step — including control groups that measure true revenue impact. Includes real test examples, ideas backed by data from 1.8M sessions, and setup instructions.
Ecommerce marketing
Apr 10, 2026
10+ Black Friday Marketing Strategies to Get a Week’s Worth of Sales
Learn 10 Black Friday marketing strategies to build BF email list, increase sales, and improve your plan.
Popups
Ecommerce marketing
Apr 10, 2026
The Revenue Attribution Problem: Why Your Popup Software Data May Be Giving You Inflated Numbers
Discover why popup software revenue attribution can be misleading, how multi-platform reporting inflates numbers, and the best ways to measure true incremental impact for your ecommerce store.
Product
Apr 10, 2026
New Feature: Fine-Tune Your Campaigns for Every Device
Wisepops now lets you control which blocks appear on desktop and mobile. Show or hide elements per device, preview instantly, and create perfectly responsive popups, bars, and embeds.

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