10+ Best Popup Builder Software in 2022 [+Tips]

Popup builder software is a proven way to get leads, sales, emails, and customer feedback.

Sounds like something you could use, right?

But most app stores are full of popup software apps and choosing is not easy. That’s why this guide has tips to help you pick a popup builder app.

Click to jump to sections:

How to choose the best popup builder software?

The best popup software has:

  • Drag-and-drop editor that doesn’t require coding skills (see image below)
  • Popup design templates for different goals (welcome popup, discount popup, etc.)
  • Campaign analytics to track views, clicks, CTR, emails captured, etc.
  • Visitor targeting that allows to show the right popup to the right visitor, at the right time
  • A/B testing that allows running popups with different design/copy/CTA versions
  • Responsive customer support to let you get answers from popup experts
  • Integration with popular apps to sync and send lead data (e.g., emails or phone numbers) automatically to your marketing tool/CRM

Best Popup Software

10+ Best Popup Builder Softwares

1. Wisepops

Wisepops is the best popup software app for online stores. Whether you want to build your email list, collect feedback, recover carts, or share sales promotions, Wisepops has popups to get the job done. With professionally-made templates, 30+ visitor targeting options and numerous integrations (including Zapier and Klaviyo), you can speed up email list building and selling.

Best features:

  • Drag-and-drop popup editor
  • Over 60 templates for sales popups, shopping cart recovery, spin-to-win campaigns, surveys, discount popups, product announcements, and more
  • Powerful targeting (30+ options): exit-intent, scroll deep, URL, device, and more
  • Integration with popular apps (e.g. HubSpot, Salesforce, MailChimp, Klaviyo, Zapier)
  • A/B testing to find the best campaigns based on clicks, conversions, and views


Small websites can get the cheapest Shopify plan for $29/mo. For growing businesses, there’s a $99/mo plan and a $149/mo plan—enough to build a huge email list for sales. But if you’re an enterprise, you can go for a custom plan with unlimited campaigns and leads.

Who is Wisepops for?

Wisepops is used by ecommerce stores, B2B companies, and universities. Here’s an example of a popup created with Wisepops from Blume, an online store. This campaign converts 5% of visitors on the site (on average, popups convert about 3%).


But don’t just take my word for it—

Wisepops reviews on Capterra mention its simple dashboard, nice templates, and reporting. Wisepops also has a 5-star Shopify rating—users mention collecting thousands of emails thanks to easy automation.

👉 Try Wisepops for free

2. Picreel

Picreel is a popup software designed for ecommerce stores and SaaS businesses. The app comes with a template library including 100+ popups for sales, marketing, and lead generation, which will be helpful to beginners. Over 700 integrations and decent analytics make Picreel a great option for a popup tool.

Best features:

  • Exit intent popups to build email lists
  • Popup surveys to get feedback from visitors
  • Powerful targeting features to help with sales
  • A/B testing to compare performance of different campaigns
  • Real-time popup personalization based on data from a built-in CRM


The most affordable Picreel plan costs $19/mo for 3,000 monthly visitors. Growth-oriented plans for mid-sized and large businesses cost $69/mo (10,000 monthly visitors) and $149/mo (50,000 visitors. All plans have a 30-days free trial with all the features, no credit card is required to access the free trial. Special conditions for enterprises are also available. 

Who is Picreel for?

Small and mid-sized ecommerce businesses that are looking to improve onsite marketing and conversions. The tool is rich in conversion-oriented features (templates for abandoned cart recovery, discounts, giveaways), so it’s great for those looking to experiment with different campaigns.

3. OptinMonster


OptinMonster is a robust lead generation platform with popups, created for professional marketers and large eCommerce stores. This app has a great range of lead generation features and campaign planning options for businesses of all sizes.

Best features:

  • Ready-made templates for email capture popups and forms
  • Targeting and behavior automation engine to personalize campaigns
  • A/B testing and campaign monitoring to find the best-performing tactics


OptinMonster offers neither a free plan nor a free trial (that’s why there are many OptinMonster alternatives out there). But there’s a basic plan for $16/mo with several popup types. Exit-intent popups and all other campaigns are available in the Pro plan for $49/mo.

Who is Optinmonster for?

OptinMonster is suitable for marketers who are familiar with setting up complex popup campaigns. Numerous lead generation tools, 40+ pop up window templates, and basic analytics should help make most of the lead generation strategies successful.

Keep in mind that OptinMonster charges clients annually. This means you’ll have to use this popup tool for a year. This is a huge commitment, but you’ll get some of the most advanced popup technologies in the market.

Wondering what popups you could have? Here are Examples of Email Popups to help you choose.

4. Privy

Privy is a marketing platform for email and SMS marketing that also includes popups. The app has a healthy 4.6 rating on Shopify and provides a decent range of popups, bars, and banners for online stores. The range of features makes Privy a good option for small online stores.

Best features:

  • Many targeting rules to personalize popup campaigns
  • Drag-and-drop popup designer to create popups with no experience
  • A/B testing of popup campaigns to find the highest-converting popup options 


Privy has a free plan for popups, but it’s limited to 5,000 monthly pageviews and few marketing campaigns. There’s also a Privy Starter plan for $15/mo which adds emails and the Growth plan for $45/mo with SMS marketing.

Who is Privy for?

Privy is a popup software option for online businesses with low traffic. Why low? If you have a lot of traffic, Privy could become a little bit expensive because pricing is tied to the number of contacts you acquired. But creating and running popup lead generation campaigns is easy, so this free popup software should be good for beginners. 

If you’re a business owner who needs a complete marketing app that includes popups, and you’re beginning your business adventure, Privy might be a good idea. It comes with email and SMS marketing, so you can try those, too.

Feel like checking more app collections?
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5. Justuno

Justuno is an eCommerce growth platform with popup tools for email capture. You can add website popups and bars and show promotional offers and coupon codes. Combined with a free plan for Shopify, this popup software is a good lead generation option for growing Shopify stores.

Best features:

  • Fully customizable email and SMS popups
  • Unique promotions for mobile users with cross-device tracking
  • Targeting options for personalized marketing with popups
  • Pre-made templates for popups and campaigns


The most affordable Pro plan costs $25/mo and works for 10,000 monthly visitors. An upgrade to 25,000 sessions will cost $41/mo.

Who is Justuno for?

Justuno has both lead capture and sales features, so it’s an option for converting and retargeting new and existing customers.

This popup builder checks all “must-have” boxes. There’s a popup template library, advanced targeting (time on website, geolocation, etc.), and pre-built campaign flows. Plus, there’s a nice perk: cross-device tracking to show unique offers to mobile visitors.

Want to take a step back and learn more about popups first? Check out: What is a Popup? Meaning and Features.

6. Sleeknote

Sleeknote (recently acquired by Drip) is a widely-known lead generation platform and exit-intent popup software with sales features. There’s a wide range of popup templates, so it’s possible to try any kind of campaign. One of the most feature-rich popup software in the market, Sleeknote is also one of the most expensive ones.

Best features:

  • Easy-to-use popup creator with drag-and-drop features
  • Massive popup library with templates for every occasion
  • Integration with email marketing apps to build a segmented list of subscribers automatically


You’ll have to pay $58/mo to use the most affordable plan for 25,000 monthly visitors. Sleeknote’s plans include most features (hence the high price) but differ in visitors. The most suitable plan for a mid-sized business is for 125,000 visitors and costs $135/mo.

Why choose Sleeknote?

Sleeknote can be a go-to popup software for businesses looking for massive eCommerce growth. Thanks to a great range of features, business owners can try any lead generation tricks or techniques they want.

But the high price makes Sleeknote a popup tool option for mid-sized and large websites with a significant marketing budget.

7. OptiMonk

OptiMonk is one of the popular popup software options primarily because they offer a free plan for 3,000 pageviews. This plan could be enough for a small or new eCommerce website to try simple marketing and lead generation with popups.

In terms of features, OptiMonk has popups to collect email addresses, share product recommendations, recover abandoned carts, and promote special offers. Gamification popups to bring fun and increased appeal are also included.

Best features:

  • Intuitive drag-and-drop editor to create popups without coding
  • Campaign scheduling for seasonal offers and holiday specials
  • Pre-made popup templates for lead generation and abandoned cart recovery


You can use OptiMonk for free for 15,000 monthly pageviews. Paid plans for growth cost $79/mo (100,000 pageviews) and $199/mo (500,000 views).

Who is OptiMonk for?

OptiMonk has a decent pack of features for businesses of all sizes. This popup software comes with a simple builder, many templates, and automation—everything for lead generation.

But there’s not a lot of pageviews in the free plan to get appreciable results, so choosing a paid plan might be a better idea.

8. Hello Bar


Hello Bar offers two lead generation options: a website bar and an exit-intent popup. The bar appears on the top of a web page and is perfect for making product-related announcements. The exit-intent popup consumes the entire screen to get visitors’ attention.

Best features:

  • Exit intent popup software to get emails of visitors
  • Targeting features to customize the content of popups
  • Welcome bar to greet visitors and share news, promos, and announcements
  • Design tools to customize the bar and the popup to match website colors


You can use Hello Bar for 5,000 monthly pageviews for free. Paid plans cost $29/mo (50,000 views) and $49/mo (150,000 views). The Elite plan with all features is priced at $99/mo.

Who is Hello Bar for?

Hello Bar’s free plan could help blogs and B2B businesses to get newsletter subscribers and generate leads. A bar can be helpful to announce sales, events, and special offers while the exit-intent popup can generate leads.

When should your website show popups to collect more emails? This guide has answers: Popup Timing: the Best Time to Display Offers

9. Popupsmart

Popupsmart is one of the simple popup software apps that focuses on building email lists and increasing sales. You can install and start using this free popup software in minutes without coding, so it’s a beginner-friendly option.

Best features:

  • Impressive popup template library with hundreds of options
  • Smart Editor that makes creating popups straightforward for beginners
  • Targeting options for more effective lead generation and remarketing campaigns


There’s a free plan for 5k pageviews. The subscription for 100,000 pageviews costs $24/mo. If you’re a business owner looking to achieve fast growth, consider trying the Expert plan with unlimited popups and one million pageviews for $108/mo.

Who is Popupsmart for?

Popupsmart is built to optimize conversions with popups that collect emails and phone numbers, so it’s suitable for B2B businesses and bloggers. This popup software also has decent eCommerce features for small and mid-sized online stores to do lead generation and remarketing.

Having too many visitors leave without buying? Ask them how to improve their experience with popups. More info: How to Create Website Exit Surveys

10. Poptin

Poptin is a fully automated lead generation platform with features for both B2B websites and eCommerce stores. Thanks to a simple drag-and-drop editor, you can create popups for capturing leads, gathering product feedback, and recovering abandoned carts.

Best features:

  • Three types of website popups (lightbox, slide-in, and full-screen) + bars
  • Simple editor to customize popups in any way you want
  • Basic targeting options (time delay, traffic source, scrolling, etc.)


Poptin offers a free plan for 1,000 monthly visitors. Paid plans begin at $19/mo with most features. The most feature-rich is the Agency plan, which goes for $99/mo.

Who is Poptin for?

This popup software is an excellent choice for marketing agencies and B2B companies. There’s a dedicated plan with team accounts, email autoresponders, subaccounts, and unlimited domains.

As an agency, you’ll also be able to create popups and lead capture forms for your clients. There’s an all-in-one dashboard to manage lead generation on clients’ websites, which will make your reporting easier.

Want to collect visitors’ emails on your store? Here’s how to get more signups: The Ultimate Guide to Email Popups.

11. Popup Maker

Popup Maker is a new popup software that deserves attention. The app offers a range of must-have popup features, and its Shopify version already has a nice 4.8 rating. This means if you want to generate leads for your online website, Popup Maker is a good contender.

Best features:

  • Template library with 70+ customizable options
  • Seven event-based popup types to increase sales, recover carts, and collect emails
  • Campaign analytics to help users monitor the performance of popups and make changes


There are three paid plans (Silver, Gold, and Platinum) that go for $8.95, $18.95, and $28.95, respectively. The Gold plan has basic features for sales; Platinum is an option for major lead generation because it has a million pageviews and no limits.

Who is Popup Maker for?

Popup Maker is an affordable popup software with decent features. Shopify reviews from customers mention nice customer support, good popup customization options, and a simple user interface.

If these are must-have factors for you, consider giving Popup Maker a try. But remember that the app is still developing, so the functionality is a bit limited compared to other popup software options.

Running your store on WooCommerce? Check out these 6 WooCommerce Popup Campaign Examples to know how to increase your conversion rate.

12. Qualzz

Qualzz is another new player among the best popup software options. It offers all of the essentials (targeting, exit intent, drag-and-drop builder, etc.) but little of the advanced features like visitor segmentation. Still, Qualzz has everything to generate leads and track performance.

Best features:

  • Library of professionally designed templates
  • Real-time visitor tracking to see geolocations of visitors
  • Analytics to define popups that bring in the most clicks and emails


A basic plan for 10,000 pageviews costs $10/mo. For a growing eCommerce website, you can choose the Growth plan ($59/mo for 200,000 pageviews).

Who is Qualzz for?

Consider Qualzz if you want simple popup software at an affordable rate. The app’s prices are budget-friendly, so you’re okay with the basic options, this popup builder should be good for your website.

Best popup software: summary

That’s a wrap. Choosing a popup builder boils really down to several things. The best software should have advanced customer targeting, many templates, a straightforward popup editor, integrations with other apps, and useful analytics.

Once again, the best popup builder apps are:

  1. Wisepops
  2. Picreel
  3. OptinMonster
  4. Privy
  5. Justuno
  6. Sleeknote
  7. OptiMonk
  8. Hello Bar
  9. Popupsmart
  10. Poptin
  11. Popup Maker
  12. Qualzz
Pawel Lawrowski Pawel is a Head of Growth at Wisepops and a Lead Generation&Pop-up Expert.

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